Join Joseph and Parker as they discuss how to use emotion in your advertising to generate an emotional response that could lead to your video going viral. The top three most used elements in successful videos are Humor, Love, & Fear.  We talk about several examples of love and fear used in videos as well as a few examples that Joseph has used in his own video production.

This episode is quite link heavy so feel free to click around!

Women looking in the mirror
https://vimeo.com/384588335/3739213bc1

Advantage Urinal Case Study
https://vimeo.com/665701208

TruEarth Original Video
https://vimeo.com/467461099

Toyota Olympic Commerical
https://www.youtube.com/watch?v=fqWG5_7nwyk

Grandfather Training for Christmas
https://www.popsugar.com/family/emotional-holiday-ad-with-grandpa-lifting-weights-video-48056723

Grill Rescue
https://www.youtube.com/watch?v=Osgz8jMr6OA&t=5s

Fiber Fix
https://www.youtube.com/watch?v=haPvuhznuyI

Texans with Guns
https://www.youtube.com/watch?v=AoG3xvDhnoE

Send videos for us to talk about during our show. We'd love to give feedback on videos in progress, scripts, or chat about how to launch your video.

Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/
Parker Krynen: https://www.linkedin.com/in/parker-krynen-b2aa39157/

Today we talk about crowdfunding videos with Colin McIntosh the founder of Sheets & Giggles, the top-performing bedding product of all time on IndieGoGo. Colin gives us an awesome formula for how to know if crowdfunding is right for your company, how to build your email list prior to launch, and how to create a successful video for your IndieGoGo/Kickstarter campaign.  

Today Joseph and Parker talk about how one hook led to a 4.1 ROAS and created an instantly profitable campaign.
Check out Joseph's original LinkedIn post: LinkedIn Post
The full video: https://funnysalesvideos.com/

Today we chat with Tyler Allgaier, Founder and CEO of Pitted Labs, about the viability of video advertising on Amazon and what your strategy should be involving Amazon advertising in your digital strategy.  Check out Pitted Labs at: https://pittedlabs.com/

Today we talk with Wes St. Amand, Owner of Dsrupt Media Marketing Consulting about his recent video campaign for Persona Vitamins that has had over 20 million views. We talk about testing hook variations, character development, and how to utilize a hero video to do more than just drive purchases.

Check out the Persona video and Dsrupt Media Marketing at: https://www.dsruptmediamarketing.com/

34 million views and counting! Learn how Grill Rescue took an ad mostly shot on an iPhone to virality with trial and error. Grill Rescue was invented by firefighter Scott Mobley and his co-creator Anthony Tranchida as an alternative to the harmful wire brushes people use to clean their grills. They turned to the same heat-resistant fiber that’s used in firefighter gear to arrive at a new way to get those grates clean—with steam. No more rogue bristles, no more elbow grease.

Kent Lloyd is a stuntman, actor, dancer, singer, director, producer, and editor working for Harmon Brothers, LLC the company behind the original Squatty Potty, Purple Mattress, Lume, and Chatbooks commercials. Kent has written 5 video courses teaching entrepreneurs how to make ads like the Harmon Brothers that are being used across America in Business Degree and MBA programs. Kent is also a Krav Maga instructor with Utah Valley Martial Arts under the instruction of Erik Tryon and Everest Pepper.

Join us as we chat with Tom Breeze. Tom is a leading Video Advertising expert. He's an entrepreneur, speaker, author and founder of Viewability. Today we discuss how you should make videos differently for YouTube than Facebook.