In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.

🔑 Key Topics Covered:

- The misconception of brand in B2B and how it differs from just a logo or color.

- How to build brand consistency and personality in B2B tech.

- The importance of creativity and pushing boundaries in branding.

- The impact of AI on marketing strategies.

- How to connect with global markets while maintaining brand authenticity.

- Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers.

📝 Action Steps:

- Define the core narrative and brand consistency for your company.

- Use creativity to differentiate your brand in the crowded B2B market.

- Focus on customer-centric storytelling to build emotional connections.

- Establish community-driven content that positions your brand as a trusted advisor.

- Implement Gwen's 6C framework for building a stronger B2B brand.

🔗 Important Links:

Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

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