• If you must make a corporate video...

  • Jun 5 2024
  • Length: 11 mins
  • Podcast

If you must make a corporate video...

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  • Summary

  • Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:

    Get out of the office for interviews

    • Shoot outside or in interesting locations, not just stale office settings
    • Frame shots creatively, not typical corporate talking heads=

    Never use stock footage

    • Plan ahead and storyboard to avoid relying on generic stock clips
    • Get creative with illustrations, animations, or recreating scenes yourselves

    Keep it super short

    • 2.5 minutes max, no exceptions
    • If you need more time, make it a series instead of one long video

    Find the music first before shooting

    • Let the soundtrack inspire shots, edits, pacing
    • Build in natural transitions around musical cues

    Pay for color grading

    • Adds a premium, polished look that elevates it beyond typical "video"
    • Differentiates it from amateur productions
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