Indie Game Movement

By: Andrew Pappas Game Marketing Strategist and Consultant
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  • Summary

  • Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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Episodes
  • Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski

    Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski
    Apr 15 2025

    Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery.

    So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does.

    Episode Shownotes Link: https://rengenmarketing.com/397

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    43 mins
  • Ep 396 - The Power of Player-Centric Marketing with Greg Posner

    Ep 396 - The Power of Player-Centric Marketing with Greg Posner
    Apr 8 2025
    52 mins
  • Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas

    Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas
    Apr 1 2025

    In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it.

    Episode Shownotes Link: https://rengenmarketing.com/395

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    43 mins
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