The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate these things happening to us...sometimes, they surface when we least expect it, inviting all sorts of chaos.

So today, we explore how devs can avoid the hassle of the unknown by understanding how insurance can help developers avoid disaster, stay protected, and keep projects moving, no matter the studio size.

Episode Shownotes Link: https://rengenmarketing.com/398

Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery.

So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does.

Episode Shownotes Link: https://rengenmarketing.com/397

Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections.

Episode Shownotes Link: https://rengenmarketing.com/396

In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it.

Episode Shownotes Link: https://rengenmarketing.com/395

Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization models requires a completely different approach.

So today, for the first time ever on the podcast, we’re talking with a team of four brothers who’ve been through this firsthand. We’ll dive into what makes these platforms so different, the technical and design challenges of making the jump from mobile to PC, and what indie developers should keep in mind along the way.

Plus, we’ll explore how fresh perspectives can completely change the way we solve problems.

Episode Shownotes Link: https://rengenmarketing.com/394

The gaming landscape has changed dramatically in recent years, and it’s indie developers who are leading some of the most exciting innovations.

But what challenges do they still face, and how can small teams carve out success in an increasingly competitive market?

In this episode, we explore how shifts in technology, business models, and industry trends are empowering smaller studios to make a bigger impact than ever before.

Episode Shownotes Link: https://rengenmarketing.com/393

Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community.

Episode Shownotes Link: https://rengenmarketing.com/392

Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement.

Episode Shownotes Link: https://rengenmarketing.com/391