Influencer Blueprint Show

By: Ty Crandall
  • Summary

  • The Influencer Blueprint Show features influencers and their journeys to become the industry leaders they are today. In each episode, we interview thought leaders and reveal the blueprint they’ve used to go from obscurity to become the popular leaders they are now. Each of our guests has built and currently educates and entertains a massive social following; the Influencer Blueprint Show is all about how they do it.
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Episodes
  • Anya Cheng: The Intersection of Technology and Business Growth: Lessons from a Visionary Entrepreneur
    Apr 2 2025

    Anya Cheng is an accomplished and award-winning Product Head with extensive experience in leading product initiatives for top technology, eCommerce, food-delivery, and retail organizations. As the Founder and CEO of Taelor, Anya specializes in creating product vision, strategy, and roadmaps while building and managing high-performing teams. Her expertise spans product management, design, development, go-to-market strategies, and monetization processes.

    As a product management and marketing guru, helped build Meta (Facebook/Instagram) Shopping and worked on eBay’s emerging business and AI, Target’s (the 2nd largest retailer in the U.S.) mobile/table eCommerce app, and McDonald’s global food delivery business. Anya is adept at managing stakeholders and responding to industry trends in fast-paced, dynamic, and ambiguous environments.

    Her achievements have earned her over 20 awards, including the Girls in Tech "40 Under 40" and the Webby Award for Best App of the Year. A TEDx Talk speaker, she also teaches at Northwestern University and brings a strong background in website and app product management, growth/product marketing, and analytics.

    During the show we discussed:

    • Inspiration behind starting Taelor and the growth journey.
    • Challenges faced while scaling and how they were overcome.
    • Technology driving business growth and efficiency.
    • The role of data in decision-making.
    • Expanding into new markets.
    • Using AI to improve customer experience.
    • Key tech trends businesses should adopt.
    • AI's impact on streamlining operations.
    • AI's potential beyond eCommerce.
    • Lessons from working with global brands.
    • How Taelor stands out in fashion rental through technology.
    • Leading successful teams in fast-changing environments.
    • Advice for aspiring tech and business leaders.

    Resources:

    https://taelor.style/

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    32 mins
  • Jeremy Jenson: How to Hire the Right Employees to Rapidly Grow Your Company
    Mar 26 2025

    Jeremy Jenson is the visionary Founder and CEO of Encore Search Partners, Houston’s largest privately-held executive search firm. A recognized expert in The Entrepreneurial Operating System (EOS), Jeremy built Encore on a foundation of seven Core Values: Excellence, Resilience, Gratitude, Professionalism, Coachable, Meticulous, and Competitive. These principles have driven the company’s success and earned it a reputation for delivering unmatched talent acquisition solutions.

    Founded in 2013, Encore Search Partners employs a data-driven, industry-focused approach to professional recruiting. By combining deep industry expertise, cutting-edge data analysis, and an aggressive outbound marketing strategy, the firm specializes in connecting clients with niche professional and technical talent. Encore serves industries such as Financial Services, Wealth Management, Law, Manufacturing, Energy, Chemicals, and Technical Sales, helping organizations nationwide secure top-tier professionals.

    Jeremy’s commitment to leadership extends beyond Encore. He is an active member of the Entrepreneurs’ Organization, a global network of over 17,000 entrepreneurs, and enjoys mentoring others in the art of scaling businesses. A proud father of three, Jeremy values spending quality time with his sons and friends in his free time. Under his guidance, Encore Search Partners continues to thrive as a minority-owned enterprise headquartered in Houston, Texas, serving clients across the nation.

    During the show we discussed:

    • We Often Make Poor Hiring Decisions, But We Can Improve.
    • Using Data Helps Hire Better And Keep Employees Longer.
    • Head Hunters Are Better Than HR At Finding Top Talent.
    • HR Should Hire In Some Cases, But Head Hunters Are Better In Others.
    • Many Important Factors Are Often Overlooked In Hiring.
    • We Focus Too Much On Past Experience When Hiring.
    • Job Longevity Doesn’t Always Mean Long-Term Retention With Your Company.
    • Common Hiring Mistakes Often Include Ignoring Key Factors.
    • Employee Pay Decisions Should Be Based On Data And Strategy.
    • Your Team Should Join Co-Ops To Learn From Peers.
    • Variable Compensation Helps Attract And Keep Top Talent.
    • Joining Entrepreneurs' Organization (EO) Offers Networking And Growth.
    • Vistage Can Help Your Team Members Grow Professionally.
    • Decide If Your Company Should Operate Like A Family Or A Sports Team.

    Resources:

    https://encoresearch.com/

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    32 mins
  • Justin Colby: The Ultimate Guide to Flipping and Wholesaling Real Estate
    Mar 19 2025

    Justin Colby is the founder of The Science of Flipping Podcast and The Science of Flipping Coaching Program. After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

    Justin's longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

    His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

    He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

    During the show we discussed:

    • Step-By-Step Process For Flipping Properties: From Finding Deals To Closing.
    • Analyzing And Choosing The Best Exit Strategy For Maximum Profitability.
    • Scaling From Flipping One Deal A Month To Multiple Deals Consistently.
    • Key Factors For Structuring Attractive Wholesale Deals For End Buyers.
    • How To Secure Funding For Real Estate Investments.
    • Time Allocation For Successful Real Estate Investing.
    • Identifying Profitable Markets And Neighborhoods For Flipping.
    • Essential Tools And Frameworks For Building A Sustainable Wholesaling And Flipping Business.
    • Creating Predictable And Sustainable Passive Income Through Flipping.
    • Effectively Using Other People’s Money (OPM) To Fund Deals.
    • Strategies For Finding Motivated Buyers And Sellers With Low Marketing Costs.
    • Common Mistakes New Wholesalers Make And How To Avoid Them.
    • Benefits Of Joining A Coaching Program Or Training Vault To Accelerate Success In Real Estate Investing.

    Resources:

    https://thescienceofflipping.com/
    https://flipping2wealth.com/
    https://reilive.co/

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    28 mins

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