Insights & Innovators Podcast from MRII Podcast By edenp cover art

Insights & Innovators Podcast from MRII

Insights & Innovators Podcast from MRII

By: edenp
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About this listen

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.Copyright 2024 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy
    Jun 19 2025

    Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.

    00:00 Introduction and Sponsor Message

    00:34 Meet the Guest: Matt Britton

    01:01 Lessons from a Serial Brand Builder

    03:14 The Birth of Mr. Youth

    04:52 Navigating the Digital Marketing Landscape

    07:28 The Genesis of Suzy

    11:07 Building a Disruptive Brand

    15:03 The Role of AI in Market Research

    17:02 Conclusion and Final Thoughts

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    18 mins
  • The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
    Jun 12 2025

    Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields.

    00:00 Introduction and Sponsor Message

    00:27 Meet the Host and Today's Topic

    00:57 Guest Introduction: Michelle Froah

    01:37 Michelle's Career Journey: From Engineering to Marketing

    08:38 Insights from the ETS Human Progress Report

    14:09 The Importance of Durable Skills

    19:53 Future Nav: Measuring and Mapping Skills

    22:09 AI Literacy and Its Impact on the Workforce

    26:00 Tips for Accelerating Skill Development

    30:13 Challenges for Insights Professionals

    37:29 Conclusion and Final Thoughts

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    38 mins
  • Making the Consumer the Boss via Insights with Nitesh Priyadarshi, Danone
    Jun 4 2025

    Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.

    00:00 Introduction and Host Welcome

    00:31 Guest Introduction: Nitesh Priyadarshi

    01:40 Nitesh's Career Journey

    05:45 The Importance of Consumer Centricity

    14:08 Leadership and Empathy in Insights

    19:49 Opportunities and Challenges in the Insights Industry

    25:54 Conclusion and Final Thoughts

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    27 mins
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