Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.

00:00 Introduction and Sponsor Message

00:34 Meet the Guest: Matt Britton

01:01 Lessons from a Serial Brand Builder

03:14 The Birth of Mr. Youth

04:52 Navigating the Digital Marketing Landscape

07:28 The Genesis of Suzy

11:07 Building a Disruptive Brand

15:03 The Role of AI in Market Research

17:02 Conclusion and Final Thoughts

Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields.

00:00 Introduction and Sponsor Message

00:27 Meet the Host and Today's Topic

00:57 Guest Introduction: Michelle Froah

01:37 Michelle's Career Journey: From Engineering to Marketing

08:38 Insights from the ETS Human Progress Report

14:09 The Importance of Durable Skills

19:53 Future Nav: Measuring and Mapping Skills

22:09 AI Literacy and Its Impact on the Workforce

26:00 Tips for Accelerating Skill Development

30:13 Challenges for Insights Professionals

37:29 Conclusion and Final Thoughts

Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.

00:00 Introduction and Host Welcome

00:31 Guest Introduction: Nitesh Priyadarshi

01:40 Nitesh's Career Journey

05:45 The Importance of Consumer Centricity

14:08 Leadership and Empathy in Insights

19:49 Opportunities and Challenges in the Insights Industry

25:54 Conclusion and Final Thoughts

What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approach to blending syndicated and custom data. Michael shares his vision for the future of the insights industry, focusing on innovation, quality, and the evolving role of researchers in strategic decision-making.

00:00 Introduction and Sponsor Message

00:43 Meet the Guest: Michael Ramlet, CEO of Morning Consult

02:20 The Importance of Daily Data in Market Research

03:54 AI and Its Impact on Market Research

05:25 Challenges and Innovations in the Insights Industry

09:19 The Role of Insights in Shaping Public Opinion

14:11 Ensuring Quality in Market Research

21:52 Career Advice for Aspiring Researchers

Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways!

00:00 Introduction and Today's Topic

00:29 Guest Introduction: Colleen Fahy Rush

01:22 The Role of Insights in Media Transformation

04:57 Challenges and Learnings in Media Research

07:15 Colleen's Career Journey

11:11 Differences Between Media and Consumer Insights

14:23 Impact of AI on Media Insights

16:28 Advice for Aspiring Media Insights Professionals

20:20 Leadership and Influencing Skills

22:11 Conclusion and Final Thoughts

Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He discusses the impact of AI on audience segmentation, the importance of strategic thinking in research, and offers advice for future leaders in the field. Learn about the four Ps framework for effective language model usage and how AI can enhance your research capabilities.

00:00 Introduction and Sponsor Message

00:32 Host Introduction and Episode Overview

01:17 David Boyle's Career Journey

02:55 The Role of AI in Market Research

06:18 AI's Impact on Audience Segmentation

12:55 The Four Ps Framework for Effective AI Use

15:04 Pragmatic Advice for Future Leaders

17:56 Conclusion and Farewell

How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies.

00:00 Introduction and Guest Introduction

01:16 Differences Between CPG and Tech Insights

03:03 Marie's Career Journey

04:43 Consumer Centricity and Strategic Leadership

06:45 Impact of AI on Insights

08:58 Future-Proofing Careers in Insights

10:35 Leadership in Times of Rapid Change

13:05 Personal Career Advice from Marie

15:15 Opportunities and Threats in the Insights Industry

18:55 Conclusion and Final Thought

In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group, chats with Claire Kuhn, the SVP of Research & Insights at OvationMR.  Recognized as one of the industry's 30 under 30, Claire Kuhn, SVP of Research and Insights at OvationMR, reflects on her career path and the hands-on, human aspects of the industry that surprised her. She discusses the ongoing transformation in market research, the balance of AI and human interaction, leadership with authenticity, and the essential skills for emerging professionals. Claire's insights highlight the importance of curiosity, continuous learning, and cultural fit in driving business impact through market research.