Simon and Lisa discuss the intricacies of digital advertising, starting with the importance of strategic advertising for small businesses. They delve into the definitions of digital versus analog advertising, explore various strategies for effective campaigns, and emphasize the significance of setting clear goals and targeting the right audience. The discussion also covers creative strategies for ads, measuring performance, common mistakes to avoid, and final thoughts on how to approach advertising effectively.

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Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #marketingtips, #digitaladvertising, #advertising, #adtips, #ads

In this conversation, Lisa and Simon discuss various low-cost marketing strategies, emphasizing the importance of networking, word of mouth, and leveraging social media. They explore tools for content creation, the role of AI in marketing, and the significance of email marketing. The discussion also covers the necessity of measuring success through analytics and customer feedback, as well as the impact of SEO on driving traffic to websites. The conversation concludes with practical advice for businesses looking to implement effective marketing strategies without breaking the bank.

Simon and Lisa explore the impact of AI on marketing, discussing its applications in automation, personalization, and content creation. They highlight the importance of understanding AI tools, writing effective prompts, and balancing AI with human creativity. The conversation also touches on ethical considerations and the future of AI in marketing, emphasizing the need for marketers to adapt and learn as technology evolves.

Meet the hosts: ⁠⁠https://itsmostlymarketing.com/meet-the-hosts⁠ ⁠

Ask the hosts: ⁠⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #genai #ai