Simon and Lisa discuss the intricacies of digital advertising, starting with the importance of strategic advertising for small businesses. They delve into the definitions of digital versus analog advertising, explore various strategies for effective campaigns, and emphasize the significance of setting clear goals and targeting the right audience. The discussion also covers creative strategies for ads, measuring performance, common mistakes to avoid, and final thoughts on how to approach advertising effectively.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #marketingtips, #digitaladvertising, #advertising, #adtips, #ads

In this conversation, Lisa and Simon discuss various low-cost marketing strategies, emphasizing the importance of networking, word of mouth, and leveraging social media. They explore tools for content creation, the role of AI in marketing, and the significance of email marketing. The discussion also covers the necessity of measuring success through analytics and customer feedback, as well as the impact of SEO on driving traffic to websites. The conversation concludes with practical advice for businesses looking to implement effective marketing strategies without breaking the bank.

Simon and Lisa explore the impact of AI on marketing, discussing its applications in automation, personalization, and content creation. They highlight the importance of understanding AI tools, writing effective prompts, and balancing AI with human creativity. The conversation also touches on ethical considerations and the future of AI in marketing, emphasizing the need for marketers to adapt and learn as technology evolves.

Meet the hosts: ⁠⁠https://itsmostlymarketing.com/meet-the-hosts⁠ ⁠

Ask the hosts: ⁠⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #genai #ai

Simon and Lisa discuss the importance of landing pages in digital marketing, emphasizing their role in driving conversions. They explore the key elements that make landing pages effective, including the need for a clear call to action, the removal of distractions, and the importance of cohesive design. The conversation also touches on the significance of testing and optimizing landing pages to ensure they meet user expectations and achieve desired outcomes. In this conversation, Simon and Lisa delve into the significance of A/B testing in marketing, emphasizing the need for careful analysis of user behavior on landing pages. They discuss the importance of optimizing for conversions, the role of user testing, and common pitfalls that lead to landing page failures. The conversation also covers effective strategies for creating landing pages and the tools available for marketers to enhance their online presence. Ultimately, they stress the importance of continuous measurement and adaptation in marketing efforts.

#itsmostlymarketing #landingpages #marketing #optimization #testing

Lisa and Simon discuss key metrics such as website traffic, conversion rates, and user engagement, emphasizing the need for businesses to understand their data to make informed decisions. The conversation also covers various tools available for analytics, the integration of different marketing channels, and the significance of identifying trends to derive actionable insights from data.

Simon asks Lisa about the fundamentals of email marketing and its importance for businesses. They explore the benefits of email over other media, ethical considerations in list building, and the components of effective email marketing. The discussion also covers mobile optimization, measuring success, choosing the right platforms, common mistakes, and practical steps for getting started with email marketing.
#itsmostlymarketing, #tangentstotactics, #smbmarketing, #marketing, #smallbusinessmarketing, #emailmarketing, #customermarketing, #emailstrategies

Lisa and Simon pause from the regularly scheduled program to answer listener questions. They explore various marketing strategies, focusing on audience engagement, the importance of mapping marketing funnels, and personalizing approaches for diverse customer bases. They discuss the challenges of lead magnets and conversion rates and provide insights into marketing opportunities.

#itsmostlymarketing #tangentstotactics #smbmarketing #marketing #smallbusinessmarketing #leadmagnets #webstrategy #leadgeneration

Lisa and Simon explore the concept of lead magnets in marketing, discussing their importance in capturing customer information and converting prospects into clients.

They use real-life examples from a recent home expo, highlighting various offers and strategies used by vendors to engage potential customers.

The discussion covers different types of lead magnets, how to choose the right format, and the significance of creating irresistible offers. They emphasize the need for testing and measuring the effectiveness of marketing strategies, as well as the importance of follow-up communication with leads.

#itsmostlymarketing #tangentstotactics #leadmagnets #webstrategy #leadgeneration