In this episode C K Venkatraman talks about his journey with Tanishq.

This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future.

Highlights

🚀 Comprehensive Overview: Covers branding, culture, tech, and the future of India.

💡 Future-Focused: Examines the key trends and changes impacting the Indian landscape.

🇮🇳 India-Centric: Provides perspectives relevant to the Indian market and consumer.

🎯 Branding Insights: Offers valuable insights into effective branding strategies.

⚙️ Technology & Culture: Explores the intersection of technology and cultural shifts.

Santosh Desai is one of India’s most insightful cultural commentators and branding minds. A columnist, author, and thought leader, he currently serves as the Managing Director and CEO of Futurebrands Consulting

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors.

She uses the “cookie” analogy to illustrate how appealing to the subconscious (the “elephant”) through sensory experiences and compelling narratives is more effective than direct, logical sales pitches (the “rider”).

Palmer debunks common pricing myths, advocating for a clear brand identity (value vs. quality) and consistent messaging aligned with consumer motivations (social proof, scarcity, etc.). She emphasizes the importance of storytelling, consistent brand messaging, and iterative pricing strategies to build brand loyalty and improve sales.

Highlights

🍪 The “Cookie” Analogy: Illustrates the power of subconscious emotional triggers over conscious, rational decision-making in purchasing. Appealing to the senses and creating a desirable experience is key.

🧠 Understanding Subconscious Motivations: Focuses on leveraging psychological principles like social proof, scarcity, and loss aversion to drive purchasing decisions beyond simple price comparisons.

📈 Pricing is a Process, Not a Fixed Number: Advocates for iterative pricing strategies based on data analysis and customer feedback, emphasizing the ability to adjust prices based on testing and market response.

🤔 Myth Busting: Dispels the myth that lower prices always boost sales, highlighting the importance of brand positioning (value vs. quality) and how higher prices can sometimes increase desirability.

🗣️ Consistent Brand Messaging: Stresses the importance of a unified brand message across all platforms to build trust, memory, and ultimately, sales. Inconsistent messaging creates cognitive dissonance and hinders purchasing decisions.

Melina Palmer is known for translating brain science into business success. As the Founder and CEO of The Brainy Business, she helps global brands—from Fortune 500 giants to high-growth startups—decode the hidden psychology behind why customers buy and employees buy in.

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Email Jasravee at jasravee@gmail.com

In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet.

Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why they’re changing everything we thought we knew about life, work, and identity.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@gmail.com

#GenZ #DigitalNative #FutureOfWork #SelfExpression #FinancialFreedom #Inclusivity #Hyperconnected #Activism #Authenticity #Collaboration #CoCreate #Memes #Marketing #BrandEngagement #ConsumerTrends #GenerationalShift #MindsetMatters #FreedomOverSecurity #IdentityEvolution

Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders.

She has over 25 years of experience in brand development, marketing, and merchandising working for brands like Nykaa, Tanishq, Amul etc.

This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management.

Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommunications sectors. He has held various leadership roles, focusing on business development, strategic partnerships, and product management.

In this podcast Yves emphasises the importance of understanding consumer language and using AI to analyse large datasets (e.g., call recordings) to gain deeper insights into customer needs and preferences.

He advocates for using AI to create more effective marketing campaigns, improve customer service, and ultimately drive business growth. The conversation also touches on the importance of adoption strategies, ethical considerations, and the role of generative AI in creative fields. Practical advice is offered to both large and small businesses, highlighting the opportunities presented by generative AI while acknowledging the need for responsible implementation.

Highlights of Conversation

🗣️ Understanding Consumer Voice: Generative AI allows businesses to analyse vast amounts of conversational data (call recordings, chats, reviews) to understand consumer language and preferences at scale, far beyond traditional methods.

📈 Data-Driven Marketing: LLMs help create more effective marketing campaigns by generating targeted messaging that resonates with consumers, using the actual language they employ. This leads to improved brand relevance and connection.

💡 Enhanced Customer Service: AI-powered analysis of customer interactions reveals previously hidden issues and allows for more effective, empathetic, and scaled responses, resolving problems more efficiently and improving customer satisfaction.

🚀 Small Business Empowerment: Generative AI tools offer cost-effective solutions for small businesses to gain deep customer insights, create compelling marketing materials, and optimize their operations, fostering growth and competitiveness.

🤝 Creative Collaboration: While not replacing human creativity, generative AI tools augment the creative process in advertising agencies, enabling faster development of storyboards, campaigns, and marketing materials.

Connect with Yves on Linkedin https://www.linkedin.com/in/yves-boudreau-636959/

Email Yves at yboudreau@gmail.com, emailyves@google.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com

Index

00:00 Preview of Conversation with Yves

02:31 Demystifying Generative AI

09:07 Google’s role in Adoption of Generative AI

13:47 Brand Relevance & Conversational Gen AI

22:44 Encouraging Adoption of Gen AI

29:58 SMBs Approach to Gen AI - Need for Experimentation

37:55 Creative Storytelling using Gen AI

43:27 Resource, Tool to Expedite Adoption of Gen AI

47:24 Rapid Fire - Personally Speaking with Yves

52:06 Connect with Yves Boudreau

Yves' Recommendations During The Podcast for Catalysing Adoption

3B Framework: https://irrationallabs.com/blog/the-3b-framework-the-irrational-labs-approach-to-behavior-change/

Irrational Bootcamp: https://irrationallabs.com/learn/

Book from Will Leach: https://www.amazon.com/Marketing-Mindstates-Practical-Applying-Behavior/dp/1544512406

Visit us at www.jasravee.com

Email at jasravee@gmail.com

In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships, raising children, and navigating the complex world of gifts and spending styles.

Top 5 Highlights

1. Dr. Rick identifies two main spending styles: “tightwads” who experience anxiety around spending and “spendthrifts” who are more impulsive and enjoy the present moment.

2. He emphasises the importance of open communication about money and how it impacts couples.

3. Dr. Rick advises that parents be mindful of the messages they convey about spending and recognise that children learn more from observation than from words.

4. He stresses the value of thoughtfully chosen gifts as a means of showing appreciation and understanding in a relationship.

5. Dr. Rick suggests that couples find a balance between financial transparency and individuality to foster a healthy relationship.

Dr. Scott Rick is a marketing professor at the University of Michigan’s Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow. He is author of Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships Connect on Linkedin : https://www.linkedin.com/in/scottianrick/ Scott's Book https://www.amazon.in/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee