Want to find your voice and stand out in an authentic way in a sea of AI-based content? John (JT) shares his journey, with host Sean Ryan, into copywriting and his role at @Huckberryco , while emphasizing the importance of brand voice and identity. Unlock the secrets of creativity in marketing with our special guest, John Thompson, Huckberry’s talented copywriter.

From his beginnings in freelancing for men's style and grooming to working with renowned brands like BroBible and Men's Health, JT's journey is nothing short of inspiring.

Join us as we explore how he expertly crafts Huckberry's voice, weaving together newsletters, product descriptions, and campaign taglines in a way that aligns commerce with creativity.JT closes with insights for aspiring copywriters, highlighting the need for authenticity and passion in their work (and continue to write in a human way).

Learn why two million men look forward to reading daily content from Rotary Digital: rotarydigital.net

Huckberry has sweet threads (Sean won't stop going on about them): https://huckberry.com/

Connect with JT on LinkedIn: https://www.linkedin.com/in/jmthompson1/

Chapters

00:00 Introduction to Creative Conversations

01:51 Journey into Copywriting

04:18 Responsibilities at Huckberry

07:34 Aligning Brand Voice and Identity

09:19The Role of the Journal in Huckberry's Ecosystem

12:10 Highlighting Successful Campaigns

14:10 Integrating New Brands into Huckberry

16:19 Understanding the Audience

19:49 Defining Success in Copywriting

23:50 The Evolution of SEO and Its Human Element

29:00 Finding Inspiration and the Writing Process

34:02 Navigating Substack and Defining Success

40:08 Advice for Aspiring Writers and the Role of AI

#copywriting #digitalmarketing #branding #authenticity #huckberry #writing #contentcreation