"I fell in love with filmmaking."Sean, host of Strange Currencies, hangs with Alex Porter, founder and CEO of Rally On Media, to learn about an adventure from spreadsheet number crunching at Deloitte to embarking on adventurous road trips that sparked his passion for filmmaking. Diving into Rally on Media's transition from brand documentaries to crowdfunding video production, especially during the pandemic. Alex shares insights on the importance of storytelling in fundraising, the differences between equity crowdfunding and traditional VC funding, and the emotional connections and storytelling that drive successful campaigns. Learn how @rally-on-media helps producers at top brands create more great videos without the stress and high costs: https://www.rallyonmedia.com/Follow Alex's journey by connecting with him on LinkedIn: https://www.linkedin.com/in/alex-portera/ @StrangeCurrencies-SeanRyan is sponsored by Rotary Digital. Daily inbox for guys, navigating digital media sucks. We aim to provide some interesting roadmaps. Sign up for free: https://www.rotarydigital.net/#crowdfunding #storytelling #videoproduction #digitalmarketing Chapters00:00 Introduction to Strange Currencies and Alex Porter02:56 From Consulting to Adventure: The Birth of Rally On Media06:00 The Journey of Filmmaking and Storytelling08:59 Transitioning to Crowdfunding: The Impact of the Pandemic11:49 Understanding Equity Crowdfunding vs. Reward Crowdfunding14:55 Crafting Compelling Stories for Successful Campaigns18:01 Balancing Production and Client Acquisition in a Growing Agency20:53 The Emotional Connection in Storytelling23:59 Pros and Cons of Crowdfunding vs. Traditional VC Funding27:01 The Importance of Community and Brand Advocates29:53 Personal Habits and Business Practices for Success32:59 Favorite Books and Podcasts for Inspiration

Want to find your voice and stand out in an authentic way in a sea of AI-based content? John (JT) shares his journey, with host Sean Ryan, into copywriting and his role at @Huckberryco , while emphasizing the importance of brand voice and identity. Unlock the secrets of creativity in marketing with our special guest, John Thompson, Huckberry’s talented copywriter.

From his beginnings in freelancing for men's style and grooming to working with renowned brands like BroBible and Men's Health, JT's journey is nothing short of inspiring.

Join us as we explore how he expertly crafts Huckberry's voice, weaving together newsletters, product descriptions, and campaign taglines in a way that aligns commerce with creativity.JT closes with insights for aspiring copywriters, highlighting the need for authenticity and passion in their work (and continue to write in a human way).

Learn why two million men look forward to reading daily content from Rotary Digital: rotarydigital.net

Huckberry has sweet threads (Sean won't stop going on about them): https://huckberry.com/

Connect with JT on LinkedIn: https://www.linkedin.com/in/jmthompson1/

Chapters

00:00 Introduction to Creative Conversations

01:51 Journey into Copywriting

04:18 Responsibilities at Huckberry

07:34 Aligning Brand Voice and Identity

09:19The Role of the Journal in Huckberry's Ecosystem

12:10 Highlighting Successful Campaigns

14:10 Integrating New Brands into Huckberry

16:19 Understanding the Audience

19:49 Defining Success in Copywriting

23:50 The Evolution of SEO and Its Human Element

29:00 Finding Inspiration and the Writing Process

34:02 Navigating Substack and Defining Success

40:08 Advice for Aspiring Writers and the Role of AI

#copywriting #digitalmarketing #branding #authenticity #huckberry #writing #contentcreation