K2 Sales Podcast

By: Karen Kelly
  • Summary

  • Join Karen Kelly on the K2 sales podcast where she speaks with sales/marketing leaders, business owners and top performing sales professionals to break down what mindset, behaviours and actions are contributing to game changing results. This podcast will invite you to look at your own business, analyze what you could be doing differently with yourself, your team and your overall organization to drive game changing results. We provide tactical steps that can be applied immediately to your specific, role, team and company that will put you on the path to elite performance. “In a world full of game players, the only way to set yourself apart is to be a game changer.”- Matshona Dhliwayo
    © 2023 K2 Sales Podcast
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Episodes
  • Replay - How to land a sales job, Kristie Jones
    Sep 3 2024

    In honour of the release of Kristie’s new book, Selling your way In, I am happy to share a previously recorded conversation with Kristie Jones

    What does it take to break in to sales?
    What are interviewers looking for?
    How do I prepare?

    Sales is a tough but rewarding career.
    Many are on the outside wondering it it’s for me, others are tirelessly knocking on doors trying to get in.

    Kristie Jones Founder of Sales Acceleration Group, Speaker and author joins me.
    She provides answers to the above, shares insights from her own sales journey and so many more nuggets for anyone looking to get in to sales.
    Get your note pads out, this is a good one.

    Kristie has provided Behavioural interview questions for hunters as well as interview questions sales candidates should be asking.

    Download here

    For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

    $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

    1:1 and group coaching packages available as well.

    To access our free one week Trial visit The K2 Sales Academy

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    1 hr and 6 mins
  • Are you capturing the Voice of Customer? - Kevin Palmer
    Aug 27 2024

    Discover how marketing and sales can work better together in a conversation with Kevin Palmer, the CEO and Founder of Palmer Creative Group. He explains how understanding the customer's perspective can help align what your business offers with what the customer sees as valuable, while also promoting honesty and responsibility. Drawing from his background in the mining industry, Kevin shares practical strategies that can be used in any field to turn insights into opportunities and boost sales.

    Kevin also warns against relying on just one contact in a client company, as it can hurt your sales efforts. Instead, he highlights the importance of connecting with multiple decision-makers, using real examples where this approach led to success. He offers tips on creating strong relationships with different stakeholders, gathering testimonials, and building a list of key benefits, features, and functions that are essential for closing complex deals.

    Kevin also shares creative ways to gather customer insights without using third-party services, including how to make engaging visual content and build focused LinkedIn groups. Plus, we discuss a case study of a geophysics company that improved customer service by relocating technicians to regional hubs, leading to faster service and lower costs. You can learn more about Kevin's innovative work by visiting PalmerCreativeGroup.com.

    https://www.linkedin.com/in/jkpalmer/?locale=fr_FR

    Website: https://www.palmercreativegroup.com



    For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

    $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

    1:1 and group coaching packages available as well.

    To access our free one week Trial visit The K2 Sales Academy

    Show more Show less
    35 mins
  • How to land a Whale - Barbara Weaver Smith
    Aug 20 2024

    📺 Watch this episode on YouTube

    Most companies these days are relying on Chat GPT to conduct research for their outbound prospecting motions.
    While it is great for filtering, sorting and comparing large amounts of data, we need to ensure it is personalized, relevant and timely- especially if we are targeting “whale” accounts.

    Tune in to my conversation with @Barbaraweaversmith two time author and most recent founder of The Whale Hunters Institute as well as Barbara AI, an AI clone of her.
    Barbara shares what it takes for small to medium companies to land a “whale” by definition an account 20x their average deal size. For most companies this would not only change their business, but their lives.
    She shares the risks from both sides and the level of detail required when it comes to research.

    Sales people represent the intuits who hunted whales many years ago, it took a village. We are no different, they expect resources both pre-sales and post sales including professional services, and an implementation team. Many small companies shy away from this.
    It is not impossible to do, we need to create standard processes, align specific resources and have a clear onboarding plan.
    Tune it to learn the steps to take to move your fish accounts to whale accounts.

    0:01:53 - Hunting Whales
    0:07:04 - Strategic Approaches to Reaching Clients
    0:12:29 - Effective Email Outreach Strategies
    0:21:46 - Amplifying Sales Coaching Through Technology
    0:28:07 - Leveraging AI for Efficient Data Processing
    0:35:21 - Overcoming Corporate Buying Team Fears
    0:50:57 - Utilizing Network for Referrals and Introductions

    Connect with Barbara:

    barbara@thewhalehunters.com

    LinkedIn:https://www.linkedin.com/in/barbaraweaversmith/



    #b2bales. #sales #prospecting

    For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

    $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

    1:1 and group coaching packages available as well.

    To access our free one week Trial visit The K2 Sales Academy

    Show more Show less
    53 mins

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