• Katy Huff: Lessons From $15M+ of Sponsorship Sales

  • Nov 13 2024
  • Length: 38 mins
  • Podcast

Katy Huff: Lessons From $15M+ of Sponsorship Sales

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  • Summary

  • Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.

    Want more content like this?

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    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

    Episode Topics & Timestamps

    00:00

    Introduction to Mad Rev and Sales Background

    03:12

    Fundamentals of Selling Newsletter Sponsorships

    05:56

    Understanding Advertiser Expectations

    09:09

    Identifying Potential Advertisers

    12:02

    Strategies for Securing Your First Sponsor

    14:53

    Pricing Your First Ads

    17:46

    Renewals and Long-Term Relationships with Advertisers

    21:03

    Working with Larger Brands

    24:05

    Final Thoughts and Recommendations

    Links Mentioned

    https://www.madrev.co/

    matt@newsletteroperator.com
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