Keep Optimising

By: Chloe Thomas
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  • Summary

  • We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Pre-Peak updates & Black Friday Tips - Next month = Analytics, Attribution and Privacy Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
    Copyright 2024 Chloe Thomas
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Episodes
  • Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast

    Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
    Sep 18 2024

    Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.

    In this episode, we discuss:

    • The Google data leak and what it validated
    • Google’s third-party cookie backtrack
    • AI and its impact on SEO
    • And Google’s monopoly on the web in general

    Dive in:

    [09:00] SEO hasn't changed much, just more info.

    [10:37] GDPR regulations in Europe caused legal challenges.

    [16:14] Website ads frustration and conflicting views on helpful content.

    [18:36] The 4 types of search intent.

    [20:32] Update on Google’s monopoly and the Department of Justice.

    [25:49] Insider Tips from Alex!

    Find the notes here: https://keepopt.com/222

    Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

    • MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
    • Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

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    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    33 mins
  • Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco

    Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
    Sep 11 2024

    Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.

    Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.

    In this episode, we discuss:

    • How the secondhand market is growing, and growing rapidly
    • Why owning your secondhand experience is important
    • Using the Tern Eco software to start your secondhand market journey
    • The importance of the data you get from your secondhand program

    Dive in:

    [05:19] eCommerce experts launch sustainable retail consultancy in 2019.

    [08:26] Excitement about growing business in recommerce industry.

    [11:37] EU-driven legislation will impact trade and sustainability.

    [14:59] 60% of population willing to buy secondhand.

    [18:21] SME retailers agile, innovative, capable, and profitable.

    [20:22] Real-world product wear and tear data. Feedback for durable, repairable products.

    [24:33] Innovating business models for customer engagement.

    [25:49] Insider Tips from Zoe!

    Find the notes here: https://keepopt.com/221

    Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

    • MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
    • Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

    ---

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
    Show more Show less
    37 mins
  • Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing

    Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
    Sep 4 2024

    Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.

    Now helping over 600 Shopify merchants to improve post-purchase customer experience.

    In this episode, we discuss:

    • Why you need to focus on the post-purchase customer experience
    • Empowering the customer
    • Upselling opportunities and increasing your brand’s revenue

    Dive in:

    [03:36] Managed customer experience for popular YouTuber brands.

    [08:07] Mistakes after hitting buy button explained succinctly.

    [12:56] Optimised journey for order confirmation and edits.

    [14:15] Enhancing customer experience is a no-brainer.

    [18:22] Bad news for everyone, missed order potential.

    [22:22] Insider Tips from Hamish!

    Find the notes here: https://keepopt.com/220

    Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

    • MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
    • Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

    ---

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    35 mins
Leadership Marketing Economics
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