In this episode, we’re thrilled to welcome Kelley O’Keeffe, founder of Empowered Engagement Consulting and creator of Scale School. With an impressive track record of selling over $100 million before age 35, Kelley’s 20-year career in sales spans global technology sales, lead generation, account expansion, and renewals. From making 100 phone calls per day during the 2007 recession to leading a 300-person global sales team during the world's largest acquisition and COVID pandemic, Kelley has seen it all.

Kelley founded The Scale School®, a platform designed to support CEOs in B2B sales through comprehensive training, coaching, and community. In Scale School, Kelley’s unique approach helps CEOs accelerate sales growth that would typically take 18 months to achieve in just 6 months by focusing on:

• Positioning: Ensuring tight and effective positioning for your business
• Lead Generation: Emphasizing the critical role of outbound activities.
• Messaging: Crafting customer-centric messages that resonate with your audience.

Tune in to discover how Kelley’s methods can help you:

• Generate cash quickly.
• Achieve product-market fit faster.
• Gain leverage for VC funding.

EPISODE HIGHLIGHTS:

• ACCELERATING BUSINESS GROWTH THROUGH CORPORATE CLIENTS: Discover Kelley O'Keeffe’s passion for helping CEOs attain and retain corporate clients to accelerate their business growth.
• RAPID SALES ACCELERATION IN SCALE SCHOOL: Learn how CEOs can achieve 18 months of growth in just 6 months by focusing on positioning, lead generation, and messaging.
• GENERATE CASH QUICKLY: Find out how Kelley's methods help founders generate cash in their bank accounts quicker.
• ACHIEVE PRODUCT MARKET FIT FASTER: Understand the strategies for gaining faster customer feedback to achieve product market fit.
• GAIN LEVERAGE FOR VC FUNDING: Explore how Kelley’s approach helps founders gain more leverage when asking for VC funding.
• THE POWER OF POSITIONING: Discover the importance of tight positioning, often overlooked by many founders and teams.
• FOCUSED LEAD GENERATION: Learn why outbound activities are crucial for effective lead generation.
• CUSTOMER-CENTRIC MESSAGING: Understand the significance of messaging that resonates with how customers actually think.
• VALUE PERCEPTION SALES: Delve into Kelley’s unique approach to selling, known as "value perception sales."
• EMPATHY IN SALES: Explore how empathetic sales approaches and authentic communication drive business success.

Kelley’s Recommended Read:

• The Imposter Phenomenon by Dr. Pauline Rose Clance

GET IN TOUCH LINKS:

• Kelley O’Keeffe, MBA – LinkedIn - https://www.linkedin.com/in/kelleyokeeffe/
• Empowered Engagement Consulting -