How I Got My First Job in Innovation

When people ask how to land their first job in innovation, my story always surprises them. It wasn’t about finding the perfect job posting or waiting for an opportunity to knock. Instead, I created my opportunity. In 1992, I worked for a small company in Urbana-Champaign, Illinois, when Computer Sciences Corporation (CSC) acquired it. The transition opened a unique door for me to carve out a role that set the foundation for my career in innovation.

I was the Director of Data Center Operations at the time. While I found the role fulfilling, I discovered my true passion for exploring creative and strategic ways to drive organizational success—an area CSC had not formally defined. I decided to take matters into my own hands. Instead of waiting for a new role to materialize, I wrote my job description.

1. Identify the Role You Want
   Before jumping into action, I envisioned a role that aligned with my passion and would bring value to the company. For me, that position focused on driving innovation within the organization.
2. Write Your Job Description
   I crafted a detailed proposal outlining what the job would entail and why it was critical for the organization. Importantly, I avoided negativity or scare tactics, like claiming the company would fail without it. Instead, I focused on strategic storytelling—painting a picture of the brighter future this role could help create.
3. Pitch the Idea
   Armed with my proposal, I approached the VP of the division. To my surprise, they were intrigued and open to the idea. After refining the proposal through several conversations, they officially created the position. Within 60 days, I transitioned into my first job in innovation.

Convincing leadership to create a new role wasn’t just about presenting facts. It was about selling a vision. I focused on:

• Showing how this role could benefit the organization in the long term.
• Demonstrating my unique qualifications and passion for the position.
• Framing the proposal in a way that aligned with the company’s strategic goals.

This approach helped me gain buy-in and set the tone for a career built on creative problem-solving and innovation.

Here’s what my experience taught me:

• Don’t Wait for the Perfect Opportunity
  Sometimes, the best opportunities are the ones you create. Take the initiative if you see a gap or a chance to add value.
• Be Bold but Positive
  Pitching a new idea can feel risky, but remaining confident and constructive is crucial. Leaders want solutions, not complaints.
• Prove Your Value
  Once you secure the role, it’s on you to deliver. Hard work and results will validate the trust your leaders placed in you.

Your first job in innovation is more than a career milestone; it’s a chance to set the stage for future opportunities. For me, stepping into this role unlocked doors I never knew existed and paved the way for decades of exciting challenges and successes. If you’re passionate about innovation, don’t be afraid to take risks, tell your story, and create the path that aligns with your vision.

Innovation doesn’t wait—why should you?

When I walked into Elon Musk's office at Tesla in 2011, I knew I was about to see something remarkable, but I couldn't have predicted how mind-opening the experience would be. Elon Musk, known for revolutionizing industries through SpaceX and Tesla, has a way of questioning the world that feels almost childlike—but not in the way you might think. He roots his approach to problem-solving not an extensive knowledge of past achievements but by tackling challenges like a 5-year-old, unafraid to ask 'why' until he reaches the core of an issue. Here's what I learned about innovation from my meeting with Elon Musk.

What sets Elon Musk apart is his commitment to First Principles Thinking—a method that deconstructs problems to their fundamental truths. Instead of relying on established ideas, Musk strips away assumptions and starts from scratch. His belief is simple: assumptions can limit innovation, while first principles allow endless possibilities. He often explains it like this: "The normal way we conduct our lives is reasoning by analogy… But with first principles, you boil down to the most fundamental truths and then reason up from there."

We can boil down Musk's approach into three actionable steps anyone can use.

1. Identify Your Assumptions: Challenge every "truth" and tradition associated with a problem. If you notice something is "always done this way," ask yourself, "Why?"
2. Break Down to Fundamental Truths: Identify core, provable facts that can't be further simplified.
3. Build Up from Basics: Reimagine a solution based solely on these fundamental truths, ignoring all previous conventions.

During our conversation about HP's military-grade rugged displays, I watched Musk break down assumptions about car interfaces. What began as a discussion about technology quickly turned into a reimagining of how drivers interact with their vehicles. For example, Musk questioned why dashboards needed physical buttons and considered the actual purpose of car displays—this ability to strip down assumptions allowed Musk to redefine what was possible for Tesla's interface design.

Musk's thought process is more than just a strategy—it's a mindset. Think about how a 5-year-old constantly asks "why" to understand the world. Musk approaches challenges with a similar curiosity, seeing barriers as merely starting points for innovation. This is a reminder that breakthrough thinking doesn't require years of experience or knowledge; it requires curiosity and the courage to question what others accept as true.

One takeaway from my time with Elon Musk was his ability to anticipate pushback. "Government officials will push back," he told me, predicting resistance to his vision of touch-screen interfaces in cars. Thirteen years later, regulatory bodies are challenging touch interfaces, advocating for more physical buttons for safety. Musk's foresight shows that innovators often face institutional resistance when pushing boundaries.

Applying first principles thinking is more straightforward than it sounds; you don't need to be a tech billionaire. Here are a few steps:

• Start Small: Apply first principles to daily routines or small business processes.
• Challenge Assumptions: Identify one routine task, repeatedly ask " why, " and strip it down to its core need.
• Build from Basics: Create a new, more effective approach based on your answers.

What I learned that day in Musk's office wasn't just a new strategy—it was a reminder that the most significant innovations often come from childlike curiosity. By questioning everything, we open ourselves to a world of possibilities beyond what we currently accept as possible. So, the next time you face a seemingly insurmountable problem, channel your inner 5-year-old and ask, "What if we're thinking about this all wrong?"

Albert Einstein once famously said, "Imagination is more important than knowledge." This quote isn't just a glimpse into his genius and a revelation of the secret behind his groundbreaking discoveries. While his contemporaries were focused on scientific data and equations, Einstein's innovation secret lay in his ability to visualize complex concepts like riding alongside a beam of light or imagining the fabric of space-time warping. He proved that imagination could lead to some of the most revolutionary scientific achievements of the 20th century.

The concept of imagination as the driving force behind innovation isn't just for artists or creative thinkers. It's at the core of every scientific, technological, and social advancement. From the smartphone you're using to the design of the chair you're sitting on, everything begins as a mental image. This innovation secret is critical in today's rapidly changing world, where the ability to foresee opportunities and solve complex problems is invaluable.

But many don't understand that imagination isn't just an innate talent; it can be trained and developed. Einstein's approach to innovation wasn't some mystical gift but a skill he sharpened deliberately. He used specific mental exercises to enhance his imagination, and these techniques can be applied by anyone who wants to cultivate breakthrough thinking.

To truly harness the power of imagination, it's essential to understand its three distinct types. These aren't merely artistic daydreams but purposeful approaches that, when combined, create what Einstein called "combinatory play." This synergy allows innovators to connect seemingly unrelated ideas to discover new solutions.

1. Strategic imagination is the ability to foresee the future and anticipate what might be coming. It's about seeing possibilities before they become apparent to others. Visionaries like Jeff Bezos imagined online shopping dominating the retail industry long before it became mainstream.
2. Creative Imagination: This is where you experiment mentally with new ideas, combining and recombining concepts in novel ways. Elon Musk used this to blend electric vehicles with luxury performance, a combination revolutionizing the automotive industry.
3. Practical Imagination: The third form is about turning ideas into reality. This is where innovation secret number three lies—how to translate abstract concepts into tangible results. Engineers, project managers, and athletes excel at this, visualizing steps and rehearsing solutions before execution.

Einstein believed that imagination was like a muscle that could be strengthened. His innovation secret was his methodical approach to mental training, using exercises that sharpened his imaginative abilities. Here are a few techniques that can help you unlock your creative potential:

• Reverse Engineering Dreams: Analyze your dreams and attempt to manipulate the outcome consciously. This strengthens your ability to create complex mental scenarios.
• The Empty Room Exercise: Sit in an empty room and mentally design different configurations every few minutes. This forces you to continuously generate new ideas.
• System Inversion: Take a familiar process and reverse it. By breaking the mold, you challenge the assumptions that limit your creativity.

At its core, Einstein's innovation secret isn't about possessing superhuman intelligence but mastering the art of imagination. By training his mind systematically, he could consistently see beyond the obvious, creating the foundation for discoveries that changed the world. You, too, can tap into this innovation secret by exercising your imagination deliberately and systematically. The future of innovation doesn't depend solely on knowledge—it thrives on the ability to imagine what could be.

So, what's your next breakthrough? The answer is already in your mind.