• Killing Credibility - Sales Influence Podcast - SIP 536

  • Feb 4 2025
  • Length: 8 mins
  • Podcast

Killing Credibility - Sales Influence Podcast - SIP 536

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  • Summary

  • Credibility and Trust

    🎯 Presenting rounded numbers instead of precise figures can trigger skepticism and damage the credibility of the entire presentation.

    🔍 A single instance of inaccurate data can lead audiences to question the truthfulness of everything else said, creating a cascade effect of lost trust.

    Data Integrity

    📊 Using "lazy math" or presenting numbers without proper backing from studies risks being caught in falsehoods, jeopardizing the presenter's overall message.

    Effective Communication

    💼 Salespeople must ensure their presented numbers are accurate and backed by data, avoiding the temptation to round for convenience (e.g., presenting 31% instead of 25%).

    Impact of Misinformation

    ⚠️ Even if 99% of a presentation is truthful, a single incorrect point can significantly impact the presenter's credibility, potentially killing their credibility entirely.
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