• Kristi Flores with Accruent

  • Oct 23 2024
  • Length: 18 mins
  • Podcast

Kristi Flores with Accruent

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  • Summary

  • Industrial Talk is onsite at Accruent Insights and talking to Kristi Flores, CMO at Accruent about "It’s all about listening and solving today’s customer’s challenges". Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of customer engagement and collaboration at the Accruent Insights 2024 conference in San Antonio, highlighting the event's significance for the company and its 500 attendees. She emphasizes the company's focus on innovation, user-friendly products, and cloud-first strategy. Christie also mentions the integration of AI and machine learning, supported by Ford of, to enhance business operations across various departments. The conversation underscores the value of community, networking, and continuous improvement in technology. Action Items
    • [ ] Connect with Kristi Flores, SVP of Marketing and Partner Programs at Accruent, on LinkedIn or through the company website to discuss Accruent's solutions and how they can help your business.
    • [ ] Explore how Accruent is leveraging AI and cloud technology to enhance their products and services, and understand how these capabilities can benefit your organization.
    • [ ] Participate in Accruent's future user conferences and events to stay engaged with the company's product roadmap, provide feedback, and collaborate with other customers.

    Outline Accruent Insights 2024 Overview
    • Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of industrial professionals and their contributions.
    • Scott mentions the current event, Accruent Insights 2024, held in San Antonio, Texas, highlighting its significance and the company's impact.
    • Kristi Flores, the head of marketing and SVP of partner programs, joins the conversation, expressing her excitement about the event.
    • Scott and Kristi discuss the venue's suitability for bringing people together, contrasting it with last year's venue at the Gaylord.

    Kristi Flores' Role and Event Importance
    • Kristi introduces herself, detailing her responsibilities as the head of marketing and SVP of partner programs.
    • Scott inquires about how Christie and her team distill the insights from the event into actionable items for customers.
    • Kristi explains the various ways information is gathered, including one-on-one meetings and larger conferences, emphasizing the value of customer feedback.
    • Kristi shares an example of a meeting where customer ideas sparked significant breakthroughs, highlighting the power of collaboration.

    Roadmaps and Innovation
    • Scott asks about the roadmaps for each platform and solution, seeking clarification on how they are communicated to customers.
    • Kristi describes the holistic vision for the company, focusing on connected ecosystems and efficient workflows.
    • She provides examples of how products like Red Eye Maintenance are integrated to enhance customer experience.
    • Kristi emphasizes the company's commitment to innovation, mentioning disruptive technologies like current space intelligence.

    User Experience and Cloud Strategy
    • Scott and Kristi discuss the importance of user experience, aiming for intuitive interfaces that minimize clicks and provide immediate insights.
    • Kristi highlights the company's focus on making products user-friendly and predictive, enhancing customer efficiency.
    • Scott inquires about the company's transition to a cloud-first strategy, and Kristi confirms the...
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