The Industrial Talk Podcast Network

By: The Industrial Talk Podcast with Scott MacKenzie
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  • Summary

  • Industrial Talk is about celebrating the women and men of industry and manufacturing. We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better! These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world. Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success. We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.
    Copyright 2024 The Industrial Talk Podcast with Scott MacKenzie
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Economics Management
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Episodes
  • Stan Schneider with Real-Time Innovations

    Stan Schneider with Real-Time Innovations
    Nov 1 2024
    Industrial Talk is onsite at IoT Solutions World Congress and talking to Stan Schneider, CEO at Real-Time Innovations (RTI) about "Autonomous vehicles and real solutions for the future". Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges. Action Items
    • [ ] Connect with Stan Schneider on LinkedIn.
    • [ ] Follow up with Stan via email at stan@rti.com.

    Outline IoT Solutions World Congress Introduction
    • Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.
    • The podcast is broadcasting live from IoT Solutions World Congress in Barcelona, Spain, highlighting the importance of attending the event.
    • Scott introduces Stan Schneider, a frequent guest on the podcast, and sets the stage for their discussion.
    • Stan acknowledges the invitation and expresses his appreciation for being on the podcast.

    Discussion on Autonomous Vehicles and Teleoperation
    • Stan mentions his session on data-centric technology for teleoperation, focusing on automotive systems and autonomous vehicles.
    • Scott and Stan discuss the complexity and sophistication of autonomous vehicle code and the importance of cybersecurity.
    • Stan explains the concept of autonomous vehicles and the varying levels of autonomy, using the example of different environments like snow or dirt roads.
    • They delve into the challenges of achieving full autonomy and the consumer's perspective on autonomous vehicles.

    Challenges and Future of Autonomous Vehicles
    • Stan emphasizes that true full autonomy may take years to achieve, depending on the environment and specific use cases.
    • He highlights the variety of autonomous vehicles his company works on, including flying, underwater, surface, mining, construction, and delivery robots.
    • The conversation touches on the importance of teleoperation and the challenges of handing off control between autonomous and human-driven segments.
    • Scott and Stan agree that autonomous vehicles are happening and are already in commercial operations, though not yet profitable.

    Software-Defined Vehicles and Industry Disruption
    • Stan explains the concept of software-defined vehicles, which involve reducing the number of electronic control units (ECUs) and increasing centralized computing power.
    • He describes the traditional ECU-based architecture and its limitations, contrasting it with the new software-defined approach.
    • The discussion covers the benefits of software-defined vehicles, including reduced wiring, higher performance, and the ability to update software without hardware recalls.
    • Stan mentions that most of their customers are focusing on new architectures for vehicles, rather than autonomous driving.

    RTI's Role in the Smart World
    • Stan introduces RTI, the largest infrastructure...
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    26 mins
  • Pete Mansel with Accruent

    Pete Mansel with Accruent
    Oct 30 2024
    Industrial Talk is onsite at Accruent Insights and talking to Pete Mansel, CSO at Accruent about "Providing a comprehensive technology suite to address today’s asset challenges". Pete Mansel, Chief Sales Officer at Accruent, discussed the evolution of their global sales strategy, emphasizing integrated solutions to meet client needs. He highlighted the importance of connected workflows and reducing vendor reliance. Mansel shared a success story of a pipeline company centralizing their engineering documents, which took nine months and continues with ongoing enhancements. He noted trends such as digital transformation, cloud adoption, and the regulatory landscape, particularly in Australia and New Zealand. Mansel also touched on the application of AI in predictive maintenance and the need for automation due to labor market challenges. Action Items
    • [ ] Connect with Pete Mansell on LinkedIn or email him at pete.mansell@accruent.com.

    Outline Introduction and Welcome
    • Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industrial professionals.
    • Scott mentions the event location in San Antonio, Texas, and notes the lively atmosphere.
    • Scott introduces Pete Mansel, Chief Sales Officer at Crew, and sets the stage for discussing sales trends.

    Pete Mansel's Background and Role
    • Pete Mansell provides a brief background, mentioning his six-year tenure at Crew and the transformation of the company into an enterprise software company.
    • Pete elaborates on the global nature of his role, mentioning teams in North America, Europe, Latin America, Australia, and New Zealand.
    • He discusses the collaboration required across different time zones and the importance of unifying the global team.
    • Pete highlights the diverse portfolio of solutions offered by Crew, including asset management and workplace solutions.

    Strategic Approach to Integrated Solutions
    • Scott and Pete discuss the strategic goal of providing comprehensive, integrated solutions rather than point solutions.
    • Pete explains that many clients prefer integrated suites to reduce the number of vendors and drive greater efficiencies.
    • He emphasizes the importance of connected workflows and bringing together best-of-breed technologies to provide a common platform.
    • Pete mentions the role of change management in helping clients transition to integrated solutions.

    Customer Relationships and Value Propositions
    • Pete discusses the importance of understanding customer pain points and developing a vision for their future needs.
    • He explains the process of collaborating with customers to create project plans and develop value propositions.
    • Pete highlights the importance of demonstrating quantifiable ROI and working with customers to refine business models.
    • He shares an example of a large pipeline company that centralized their engineering documents to improve efficiency and safety.

    Success Stories and Customer Partnerships
    • Pete shares a success story about a pipeline company that centralized their engineering documents using Crew's solutions.
    • He explains how the company standardized on a common platform, improving training, knowledge sharing, and maintenance.
    • Pete mentions the nine-month initial project and the ongoing partnership with the company for continuous improvement.
    • He discusses the importance of staying ahead of the curve with new capabilities and innovations.

    ...
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    19 mins
  • Linda Fanaras with B2B Brand180 Podcast

    Linda Fanaras with B2B Brand180 Podcast
    Oct 28 2024
    Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website. Action Items
    • [ ] Download the 5-step SEO checklist from the speaker's website SEOwithsenthil.com
    • [ ] Implement the 5-step SEO process to rank for less competitive keywords and build authority
    • [ ] Focus on creating high-quality, valuable content that meets the needs of the target audience
    • [ ] Avoid going after highly competitive keywords right away and instead start with less competitive ones
    • [ ] Understand the fundamentals of how Google works and what it values in order to improve SEO efforts

    Outline Introduction and Speaker Background
    • Linda Fanaras introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
    • Linda introduces Senthil Kumar, founder of SEO with Sentl, who will discuss his Five Step Jump Start SEO system.
    • Senthil shares his key achievement of ranking for over 100 keywords on Google's first page and making over a million in revenue using SEO and word of mouth.
    • Senthil confirms his success in his printing company and art studio without using any other marketing besides SEO and word of mouth.

    Importance of Ranking on Top Google Pages
    • Linda asks Senthil why ranking on the top Google pages is important.
    • Senthil explains that targeted traffic from SEO has a stronger buying intent compared to social media traffic.
    • He emphasizes that SEO is cost-effective and less time-consuming once initial rankings are established.
    • Senthil highlights the long-term benefits of SEO, which can continue to bring results even after reducing efforts.

    Strategies for Competitive Keywords
    • Linda inquires about strategies for companies facing competition in highly competitive keywords.
    • Senthil advises starting with less competitive keywords to build a foundation before targeting more competitive ones.
    • He compares this approach to starting in local leagues before competing in international competitions.
    • Senthil explains that less competitive keywords can provide baseline traffic and authority, which is crucial for future success.

    Understanding SEO Fundamentals
    • Linda asks Senthil what the first step is for businesses to rank on Google's first page.
    • Senthil emphasizes the importance of understanding SEO fundamentals and thinking from Google's perspective.
    • He explains that Google aims to show the most relevant and engaging content to attract more users and advertisers.
    • Senthil advises businesses to focus on creating high-quality content that meets the needs of users and aligns with Google's standards.

    Common SEO Mistakes and Keyword Research
    • Linda asks Senthil about common mistakes businesses make in SEO.
    • Senthil identifies keyword research as a critical step often overlooked by businesses.
    • He explains the importance of understanding keyword demand, competition, and profitability.
    • Senthil highlights the need to understand the intent behind keyword searches and create content that meets user needs.

    Creating
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    18 mins

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