• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast
  • 5.0 out of 5 stars (6 ratings)

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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Episodes
  • 170: From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips

    170: From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips
    Sep 18 2024
    Taking action. That’s something my guest today is great at. She joined my Subscription Box Week in June and within 30 days had launched her subscription (to more than 100 subscribers) and started generating recurring revenue. She’s been inspiring members inside Launch Your Box and I know she’ll inspire you, too! Serving Before Selling Tracey Phillips of Mindless Crafting started her business from a place of service. She’s a paper crafter and card maker who loves sharing her gifts with others. That love of crafts led her to start a YouTube channel where she simply crafted with her audience, teaching them and guiding them to create beautiful paper crafts and handmade cards. As Tracey’s audience grew, they started asking her to create her own products. She promised she would if she reached 100,000 YouTube subscribers. And she did! Tracey and her oh-so-supportive husband Bill figured out how to produce just one product – a stamp kit. They found a US-based manufacturer and worked with them to produce something they were proud to sell to their audience. They quickly and easily sold the 100 stamps they had made. Tracey realized they could have sold many more. They started adding holiday kits to their online shop for Christmas, Valentine’s Day, and more. As Tracey chose and designed items for the kit, she stayed true to what she knew worked. If she loved something and was excited about it, her audience would be, too. Tracey joins Subscription Box Week Tracey joined Subscription Box Week and jumped in with both feet. She soaked up all the knowledge. At first, Tracey thought she wanted to start with a fully curated box. But when I talked about the ease of a one-thing-of-the-month subscription and how they could be a great place to start, Tracey knew that was the answer for her. Tracey Launches her Subscription Box Tracey launched to her community following the launch plan she learned in Launch Your Box. At the end of the 1st night, Tracey had 50 subscribers – double her goal. And by the end of her launch, she and Bill were celebrating 109 subscribers! Tracey’s “Secret” to Subscription Box Launch Success What was Tracey’s secret? She went LIVE a lot. She understands the power of letting your audience see you and get to know you. It allows people to see your authenticity. To ask questions and get them answered. To catch the replay later and still get the information. Tracey has advice for anyone thinking about starting a subscription box. Don’t wait for things to be perfect – she didn’t. Understand that even if the answer to a challenge doesn’t come easily or right away, it will come. Most of all, Tracey wants you to connect with your audience, show up as you are, and “do what Sarah says!” Find and follow Tracey: Mindless Crafting on Facebook Mindless Crafting on Instagram Mindless Crafting Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    42 mins
  • 5 Emails Subscription Box Owners Can Send Every Month

    5 Emails Subscription Box Owners Can Send Every Month
    Sep 11 2024
    “Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear. It’s time to treat your email list like the valuable asset it is and talk to the people on it. They’ve opted in, they’ve told you they want to learn more about you and what you offer. Give them what they want! You should be emailing your list at least once a week. But what should you put in those emails? Don’t let not knowing what to say in those emails get in the way of connecting with and nurturing your email list. Here are FIVE types of emails all subscription box owners can send to their lists: Monthly Unboxing - connect with subscribers, create excitement for them and FOMO for non-subscribers! Subscriber Shares - create excitement and FOMO when you share pictures, messages, and comments from subscribers telling you how much they loved this month’s box. 5 Ways to Use Your Box - encourage subscribers to consume the contents of the box. So important! Sneak Peek - get your subscribers excited about the next box and let non-subscribers see what they’re missing out on - more FOMO! Behind the Scenes - your audience LOVES getting a peek behind the scenes of your business! Take them along as you design or make products or even pack boxes. Choose one of these emails to send to your email list each week. I’ve given you five - that means most months, you’ll even have a spare. Put your email list to work for you - connect with your audience and nurture them. Join me for this episode where I talk to you about the importance of emailing your list once a week and answer the question every subscription box owner asks, “But what do I put in those weekly emails?” Resources from this episode: Grab my swipe files of ALL five types of emails HERE! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    32 mins
  • 6 Ways to Keep a Subscriber

    6 Ways to Keep a Subscriber
    Sep 4 2024
    As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers? Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding subscriber experience, some subscribers will cancel. That doesn’t mean there’s nothing you can do to reduce the number of cancellations and retain more subscribers. Even a small increase in retention rate can make a big difference. Let’s talk about six things you can do to retain more subscribers. Keep Things Trendy or Seasonal How often do you change up the lineup of items in your box? I’m always researching new trends and thinking ahead to what holidays or seasons are coming up. Keep things fresh and fun to keep subscribers excited about what’s coming next month! Ask Your Subscribers What They Want Simply including your audience in the decision-making process can make a huge difference. Send out questionnaires and surveys or poll them on social media. Getting their input creates buy-in and a greater feeling of community. Engage With Your Subscribers During your monthly LIVE unboxing, engage directly with subscribers. Are you using SMS messaging? Text subscribers, asking what their favorite item was and asking for pics of them using or wearing something from the box. With their permission, use those pictures for social proof and to make subscribers feel even more a part of your community. People love to feel included! Create Added Value Your subscribers are the VIPs of your business. Make sure they feel that way. Send subscriber-only emails or surprise them with a coupon in their box good toward something in your shop. Need more ideas? Grab my resource - 10 Ways to Surprise and Delight Your Subscribers. Offer a Lower-Priced Tier in Your Subscription Box The number one reason people cancel their subscriptions is financial. Offering a lower-priced tier at the point of cancellation is one way to retain them. Some subscribers will love this option and may even move back up to the higher tier when their budget allows. Billing and Follow Up It’s not fun or exciting, but keeping track of billing issues and missed payments can make a huge difference in managing subscriber turnover. Payments are missed because of card changes or changes in addresses and sometimes subscribers forget to update their info. Reminders and personal follow-up can eliminate so much of that. Track your retention rate every month. If it starts to slip and fall below 80%, you have an issue that needs to be addressed quickly. Put time and effort every day into retaining subscribers. Join me for this episode for quick tips on boosting subscriber retention. Simple changes can make a big difference—tune in now! 10 Ways to Surprise and Delight Your Subscribers. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    28 mins
Leadership Education Economics
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What listeners say about Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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Profile Image for Nicole Manning

Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Profile Image for Emily

Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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