Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box Podcast By Sarah Williams cover art

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2025 Sarah Williams Economics Education Leadership Management & Leadership
Episodes
  • 196: What Smart Subscription Box Owners Do In The Slow Months

    196: What Smart Subscription Box Owners Do In The Slow Months
    Jun 4 2025
    If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back? In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, practical list-building strategies, and five real sales ideas to help you beat the summer slump and build serious momentum heading into fall. Because here’s the truth: you don’t have to coast through summer. Because your success this fall starts with what you’re doing right now. The Real Reason the “J Months” Feel Slow I recently heard a speaker say, “The J months are just bad for business.”And my first thought? That’s the problem right there. These months are not the problem. But how you show up for them might be. As subscription box owners, we often scale back our marketing, stop sending emails, and lower our energy during these months. And guess what? That creates the slowdown we feared. The J months aren’t cursed. They’re just different. The key isn’t to disappear. It’s to show up differently. Build Now to Launch Your Subscription Box Strong Later When other business owners are quiet, you have a chance to stand out. This is the time to grow your following and build your list so your next subscription box launch is stronger than ever. Here’s how to stay visible and connected all summer long: Share sneak peeks and behind-the-scenes content Reconnect with your “why” and invite your audience in Offer a summer opt-in like a checklist, quiz, or guide Run a giveaway to build your list Start or grow your waitlist Send 1–2 nurture emails per week What you do now will directly impact your future sales and your next launch. 5 Sales Strategies to Beat the Summer Slump If you want to drive revenue during the J months, try one (or more!) of these proven strategies: This is your prep season, your brand-building season, your relationship-deepening season. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 mins
  • 195: Too Many Ideas? Here's How to Pick ONE Box to Launch

    195: Too Many Ideas? Here's How to Pick ONE Box to Launch
    May 30 2025
    Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve been stuck in idea overload, this is the mindset reset you need. Instead of chasing the perfect idea: 1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one. 2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now. 3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn. 4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection. Your Friday Fuel Challenge: Pick ONE idea and talk about it this week. Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box. Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at 6in60workshop.com Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    10 mins
  • Raising Prices and Achieving Long-Term Sustainability

    Raising Prices and Achieving Long-Term Sustainability
    May 28 2025
    “It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower profit margin means less money to invest back into your business which means less growth. I recently had to do something about increased shipping costs in my business. My “free” shipping was costing me more and more of my profit on every order. I had to make a change. I went from free shipping on everything to a flat rate of $6.99 or free shipping on orders over $100. I worried about what would happen. Would my customers not buy without free shipping? Would my revenues go down? No. Instead: My average order value increased by 38% - from $48 to $65. Last month saw a 74% increase in sales year over year. Not only are my customers still buying, they’re buying MORE to meet the free shipping threshold. When you decide it’s the right time to increase the price of your subscription, you have two options: Raise the price across the board for everyone. Understand and accept that you may have some attrition - but fewer subscribers at a higher price will make you more profitable in the long run. Run a full marketing campaign notifying subscribers the price is going up and when the increase is effective. Be transparent about the reasons for the increase. Your subscribers know the price of everything is going up. Make it clear that you want to be around to continue giving them great products in their subscription boxes. Grandfather in your existing subscribers at their current price and increase for any new subscriber. This makes for a GREAT launch campaign. “Get in now before prices go up.” Older subscribers at the lower rate will go away over time. You have to raise your prices as your costs rise. You can not sustain your business long term without raising your prices. Join me for this episode as we talk about profit margins, what the increased cost of absolutely everything means for your business, and the right way to increase the price of your subscription box. What’s the profit margin on your subscription box? Text “budget” to 940-204-0023 and I’ll send you my box budget calculator. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist⁠ today!
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    31 mins
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I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

Absolutely GRATEFUL For Finding This Podcast!

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Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

Such an inspiring interview!

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