• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast
  • 5.0 out of 5 stars (6 ratings)

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2025 Sarah Williams
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Economics Education Leadership Management & Leadership
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Episodes
  • 186: Spring Sales: How to Generate Extra Revenue with One-Time Boxes

    186: Spring Sales: How to Generate Extra Revenue with One-Time Boxes
    Apr 2 2025
    Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities. Spring is the perfect time to launch limited-time boxes to bring in extra revenue and keep your audience engaged. Two of my favorite spring offers are Mother’s Day Gift Boxes and Spring Cleaning Mystery Boxes. They’re easy to curate, fun to promote, and they provide an injection of cash into my business. One-time boxes serve a specific purpose in your business, giving you a quick revenue boost without the need for new subscribers. One-time boxes are: Easy to market–seasonal urgency or limited quantities A great way to re-engage and re-energize your email list Perfect for testing new themes or audiences A low-commitment way for new customers to try your brand One-time boxes require you to temporarily shift your focus from recurring subscriptions to creating hype and excitement around these one-time purchases. Mother’s Day is like Christmas in May for your business. Make the most of this gift-giving holiday and create one-time boxes. Some examples that have worked great for me and members of Launch Your Box include: Self-care for moms Mom’s Night In “Treat Yourself” boxes for moms to buy for themselves (because yes, moms will buy for themselves) Sarah’s One-Time Mother’s Day Box Pro tips: Start promoting in mid-late April Build a waitlist and create urgency Offer themed packaging and gift notes Ship in early May– make order deadlines clear Price one-time boxes similar to your subscription price or average order value (AOV) Turn extra inventory into profit—without running a clearance sale. Mystery boxes: Create FOMO and excitement Let you surprise and delight customers Help clear shelves of inventory and bring a revenue boost to your bottom line Spring Mystery Boxes Pro Tips: Curate using past box items or extra stock Offer 1–2 price points Include at least one high-value item in each box Make value messaging very clear: e.g., “$100 worth of products for $50” Marketing these seasonal boxes doesn’t need to be complicated. Keep it simple and show up. Go LIVE on social media to build excitement and show sneak peeks Email your list—your list is your best sales tool Social media content: unboxings, packing videos, behind-the-scenes Paid ads to warm audiences for last-minute sales Pick one of these seasonal box ideas and:: Set a launch date Build a waitlist Start planning your promo schedule Grab your notebook and join me on this episode as we talk through Mother’s Day Boxes, Spring Cleaning Mystery Boxes, and how to use both to re-engage your audience, boost sales, and build even more excitement around your subscription box business. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    22 mins
  • 185: “It’s Never About the Money.” Scaling past 1,000 subscribers with Jane’s Agenda

    185: “It’s Never About the Money.” Scaling past 1,000 subscribers with Jane’s Agenda
    Mar 26 2025
    When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business. Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024, Jane is sharing exactly how she got here—and what she’s doing to scale intentionally in 2025. When the pandemic hit in 2020, Jane’s one-off planner sales dropped off. After all, no one had anything to plan. So Jane created a subscription box to give her customers something to look forward to—and some much-needed structure in uncertain times. Reaching 500 subscribers was a major turning point. Jane had to shift from small-scale planning to: Ordering in bulk Sourcing from overseas Hiring help and defining roles Creating systems—because “everyone doing everything” no longer worked Those changes laid the foundation for what came next. The secret to Jane’s growth? Consistency and connection. Jane committed to going LIVE 2–3 times a week, every week. Not just random LIVEs—she scheduled them in advance, gave each one a purpose, and showed up even when she felt nervous or unsure. This consistent visibility: Built her know/like/trust factor Helped her audience get to know the real Jane Made it easier for people to say yes when she opened the cart Jane also ran a KingSumo giveaway, following the step-by-step training inside Launch Your Box. The result? 1,000 new email subscribers 300 new paying subscribers Giveaways aren’t just about free stuff. When done right, they build your list, generate excitement, and drive conversions. Jane uses a closed-cart model and leans hard into: Urgency Scarcity Exclusivity She keeps a waitlist and creates serious FOMO with high-value, wow-worthy products her audience doesn’t want to miss. And when her box hits its anniversary each September? She celebrates BIG—with a special edition box and a major sale in her online shop. Jane’s success didn’t come without some hard lessons. She realized: She needed to hire ahead of growth Her team needed clear roles and responsibilities Moving into a separate office space (away from the warehouse) helped her focus and lead more effectively Now she’s building out SOPs, instituting team reviews, and cultivating a culture of "Why are we doing what we’re doing?" Oh—and she’s taking weekends off. If you’re in that 300–500 subscriber range and feeling like you’re about to outgrow your systems, Jane has some advice: Negotiate! Once you hit certain volume levels, use your buying power to get better pricing from vendors—including shipping. Look at your marketing. If people aren’t buying, it’s not always about the price. It might be the photos, the messaging, or how you’re communicating the value. Create content that connects. Show people why they need what you’re offering—and build the relationship that makes it easy to say yes. Join me for this episode as I check in with a past guest whose subscription has grown from 500 to 1300 subscribers since our last interview. Find out what’s behind that growth and why canceling is “never about the money.” Listen to Jane’s first interview on episode 92. Find and follow Jane: Jane’s Agenda on Facebook Jane’s Agenda on Instagram Jane’s Agenda’s Website Jane’s Agenda on YouTube Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    32 mins
  • Running a Giveaway to Build Your List

    Running a Giveaway to Build Your List
    Mar 19 2025
    Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people. One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list! When you run a giveaway, follow four simple steps Determine your goal - why are you running a giveaway? To grow your following. To build your email or text list. To gauge interest in your potential box. All of the above! Determine your prize. Your prize needs to be “worth it” - what would make you enter a contest? Consider offering a box or a 3-6 month subscription. Create your timeline. Your giveaway should run for 7-14 days. Share, share, share! Send an email to your list - remember, some of them may not follow you on social media yet. Social posts - videos, stories, etc. Keep talking about it throughout the 7-14 days to keep the excitement going. There are rules for running giveaways on social media. You need to be aware of these rules and follow them. The contest must be free to enter - it cannot be combined with a purchase. The winner must be chosen randomly. The winner must be announced publicly. You must state clearly (in posts and your contest rules) that your giveaway has no affiliation with the platform. Every week inside Launch Your Box, members are setting up and running giveaways. It’s one of the best things you can do to jump-start your audience building no matter where you are in your subscription box journey. Join me for this episode as I talk about why you should run a giveaway as part of your audience building strategy, the steps to follow to make it a success, and the important rules you need to follow! Important Links: 6 in 60 Workshop - Sarah’s Method for Curating 6 Subscription Boxes in 60 Minutes Kingsumo Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    21 mins

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Profile Image for Nicole Manning

Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Profile Image for Emily

Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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