Episodes

  • 197: 4 Things That Will Get You to Your First 100 Subscribers

    197: 4 Things That Will Get You to Your First 100 Subscribers
    Jun 6 2025
    Hitting 100 subscribers can feel like a huge milestone. And that’s because it is. It’s a sign of momentum, confidence, and real growth. In this Friday Fuel episode, I’m breaking down the 4 things that helped me – and so many Launch Your Box members – reach that 100-subscriber mark faster. If you’re stuck in the 20 to 30 subscriber zone and not sure what to focus on next, this episode is for you. These four areas are simple, powerful, and completely within your control. Here’s what you’ll take away: Why consistency means more than just posting regularly. It’s about delivering what you promise. How to revise your messaging so your ideal subscriber says, “That’s for me!”What makes an offer irresistible. And what might be confusing your audience. Why showing up is the non-negotiable that builds trust and drives sales. Your Friday Fuel Challenge: Listen to this quick, impactful, action-packed episode, then pick one of these areas to focus on—and go all in. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 mins
  • 196: What Smart Subscription Box Owners Do In The Slow Months

    196: What Smart Subscription Box Owners Do In The Slow Months
    Jun 4 2025
    If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back? In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, practical list-building strategies, and five real sales ideas to help you beat the summer slump and build serious momentum heading into fall. Because here’s the truth: you don’t have to coast through summer. Because your success this fall starts with what you’re doing right now. The Real Reason the “J Months” Feel Slow I recently heard a speaker say, “The J months are just bad for business.”And my first thought? That’s the problem right there. These months are not the problem. But how you show up for them might be. As subscription box owners, we often scale back our marketing, stop sending emails, and lower our energy during these months. And guess what? That creates the slowdown we feared. The J months aren’t cursed. They’re just different. The key isn’t to disappear. It’s to show up differently. Build Now to Launch Your Subscription Box Strong Later When other business owners are quiet, you have a chance to stand out. This is the time to grow your following and build your list so your next subscription box launch is stronger than ever. Here’s how to stay visible and connected all summer long: Share sneak peeks and behind-the-scenes content Reconnect with your “why” and invite your audience in Offer a summer opt-in like a checklist, quiz, or guide Run a giveaway to build your list Start or grow your waitlist Send 1–2 nurture emails per week What you do now will directly impact your future sales and your next launch. 5 Sales Strategies to Beat the Summer Slump If you want to drive revenue during the J months, try one (or more!) of these proven strategies: This is your prep season, your brand-building season, your relationship-deepening season. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 mins
  • 195: Too Many Ideas? Here's How to Pick ONE Box to Launch

    195: Too Many Ideas? Here's How to Pick ONE Box to Launch
    May 30 2025
    Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve been stuck in idea overload, this is the mindset reset you need. Instead of chasing the perfect idea: 1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one. 2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now. 3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn. 4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection. Your Friday Fuel Challenge: Pick ONE idea and talk about it this week. Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box. Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at 6in60workshop.com Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    10 mins
  • Raising Prices and Achieving Long-Term Sustainability

    Raising Prices and Achieving Long-Term Sustainability
    May 28 2025
    “It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower profit margin means less money to invest back into your business which means less growth. I recently had to do something about increased shipping costs in my business. My “free” shipping was costing me more and more of my profit on every order. I had to make a change. I went from free shipping on everything to a flat rate of $6.99 or free shipping on orders over $100. I worried about what would happen. Would my customers not buy without free shipping? Would my revenues go down? No. Instead: My average order value increased by 38% - from $48 to $65. Last month saw a 74% increase in sales year over year. Not only are my customers still buying, they’re buying MORE to meet the free shipping threshold. When you decide it’s the right time to increase the price of your subscription, you have two options: Raise the price across the board for everyone. Understand and accept that you may have some attrition - but fewer subscribers at a higher price will make you more profitable in the long run. Run a full marketing campaign notifying subscribers the price is going up and when the increase is effective. Be transparent about the reasons for the increase. Your subscribers know the price of everything is going up. Make it clear that you want to be around to continue giving them great products in their subscription boxes. Grandfather in your existing subscribers at their current price and increase for any new subscriber. This makes for a GREAT launch campaign. “Get in now before prices go up.” Older subscribers at the lower rate will go away over time. You have to raise your prices as your costs rise. You can not sustain your business long term without raising your prices. Join me for this episode as we talk about profit margins, what the increased cost of absolutely everything means for your business, and the right way to increase the price of your subscription box. What’s the profit margin on your subscription box? Text “budget” to 940-204-0023 and I’ll send you my box budget calculator. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist⁠ today!
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    31 mins
  • 194: Worried No One Will Subscribe? Listen to This First

    194: Worried No One Will Subscribe? Listen to This First
    May 23 2025
    Are you worried you’ll launch your subscription box and no one will subscribe? You’re not alone. This fear shows up for nearly every subscription box owner at some point, especially in the early days. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a mindset shift and some simple, strategic steps to help you move forward with clarity. Even if you’re starting from zero. If fear or self-doubt has you feeling stuck, this is the pep talk you need. Instead of worrying about launch day numbers: 1 - Know that this fear is normal. The fear of “no subscribers” doesn’t mean you’re not cut out to be a subscription box owner. It means you care. Acknowledge the fear, but don’t let it call the shots. 2 - Don’t obsess over your launch date. Setting a date can be helpful, but it’s not the most important thing. Focus on taking action and building momentum before the cart opens. 3 - Start building your waitlist now. Your waitlist is your best launch asset. It gives you an audience of warm leads who are interested, engaged, and ready to buy when the time comes. 4 - Understand that clarity comes from action. You don’t need all the answers to get started. Just take the next right step. Then the next. That’s how you build both confidence and progress. Your Friday Fuel Challenge You’re not behind. You’re just getting started. The best way to start? Take one small action this week to build your waitlist. Post a teaser, create a freebie, and talk about your box. Progress beats perfection. Every single time. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    9 mins
  • Facebook Ads Won't Grow Your Subscription Box For You

    Facebook Ads Won't Grow Your Subscription Box For You
    May 21 2025
    Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do. If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion. Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an unpopular opinion, but it’s one I feel very strongly about. Let’s dig in and talk about why. It is rare in life that throwing money at a problem solves it. And it turns out, a subscription box business is a lot like life. Facebook Ads are ONE tool in your multi-channel marketing plan. They aren’t the main tool and shouldn’t be weighted more heavily than the rest of your tools. You have to have so many things dialed in with your business and your ideal customer BEFORE you start paying for Facebook Ads. If you don’t, you may bring people in by spending a lot of money on Facebook Ads, but they won’t stay. If you haven’t spent the time and effort building connections with your subscribers, building that incredibly important know/like/trust factor, they will not stay. They are not invested in you or in your business. Facebook Ads can be incredibly effective as PART of an overall marketing strategy – not as a standalone strategy. So, if it’s not Facebook Ads, what will make the biggest difference when it comes to growing your subscriber base? Clearly defining your niche: consider whether you can niche down further. Making sure your copy – all of it – is clear and conversational. Making sure you have an effective way to capture people once they get to your website: do you have a high converting pop-up or opt-in? I also want you to think about other organic ways to drive traffic and get new subscribers. This is traffic you do not have to pay for! Pinterest – start using this FREE search engine/social media platform that is my #2 source of traffic! Blog on your website – write posts regularly (monthly, biweekly, weekly). YouTube TikTok Are you counting on Facebook Ads alone to grow your subscriber base? In today’s episode, I talk about the negative sides of putting all your eggs in the Facebook Ads basket and what you need to do instead. Want to grow your subscription box? Come listen! Important Links: Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠ Launch Your Box with Sarah Website⁠ Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!
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    19 mins
  • 193: 4 Ways to Grow Your Subscription Box Audience on YouTube

    193: 4 Ways to Grow Your Subscription Box Audience on YouTube
    May 16 2025
    Are you posting videos to YouTube but not seeing much traction? You’re not alone—and you’re not doing anything wrong. But a few small shifts could make a big difference. In this Friday Fuel episode, I’m breaking down four simple, strategic ways subscription box owners can grow their audience on YouTube—without expensive equipment, complicated editing, or hoping a video goes viral. Whether you're just getting started or trying to revive a slow-growing channel, these tips will help you show up with purpose and turn casual viewers into loyal subscribers. 1 - Be consistent with what you post on your YouTube channel. Think of your channel like a favorite show. Your audience should know what kind of content to expect and when to expect it. Choose video types that work for your subscription box, including: Monthly unboxings Behind the scenes Style guides How tos/tutorials Subscriber stories Q&As 2 - YouTube video titles and thumbnails “sell the click.” It doesn’t matter how good your video is if you can’t get people to click on it! Your goal is to grab your audience’s attention and tell them what the video is about. Clarity beats clever when it comes to titles! For thumbnails, faces matter! Use brand colors and faces to capture attention. 3 - Win viewers over in the first 30 seconds. The longer people watch your videos, the more YouTube’s algorithm rewards you by showing your videos to more people. Grab viewers' attention quickly and keep them watching by: Clearly stating what the video is about Building curiosity Showing energy and confidence 4 - Tell your YouTube viewers what to do next. Every video needs a CTA (call to action). Tell viewers what you want them to do next: Subscribe to your channel Join your waitlist Drop a comment Download a freebie Your Friday Fuel Challenge Building an audience for your subscription box on YouTube is all about showing up, standing out, and giving people a reason to stay connected. Your audience will grow, and your confidence will, too. Remember, you don’t need to be perfect—you just need to show up with intention. Pick one of the four tips from today’s episode and use it in your very next video. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 mins
  • 192: The Subscriber Growth Strategy Nobody Talks About

    192: The Subscriber Growth Strategy Nobody Talks About
    May 14 2025
    Most subscription box owners are focused on growing their subscriber count. And while getting new customers is exciting, it’s not where sustainable growth comes from. If you want to build a thriving, profitable subscription business, there’s one strategy you can’t afford to ignore: retention. In this episode, I’m breaking down the difference between chasing subscribers and keeping them — and why keeping them can make a bigger impact on your bottom line. From curating a subscriber experience that builds loyalty to planning and implementing a retention strategy that actually works, we’ll walk through the key shifts that can help you reduce churn and grow your business more predictably. Acquiring new subscribers is 5–7 times more expensive than keeping the ones you already have. If new subscribers are simply replacing those who’ve canceled, you’re not really growing — you’re just treading water. How to Create an Experience, Not Just a BoxProducts bring people in. Experiences make them stay. I share how community, surprise & delight, and consistency can turn casual customers into long-term subscribers and loyal fans. Building Connection through CommunicationIf subscribers only hear from you when their box ships, they’ll forget you. Learn how regular emails, engaging social content, and personal touches can keep your box top of mind and off the chopping block. Retention Doesn’t Just Happen–You Need a PlanHigh retention isn’t luck — it’s strategy. I’ll show you how to build a simple 90-day plan that keeps subscribers engaged and excited to stay with you month after month. Whether you're just starting out or are trying to scale an established subscription box, retention needs to be at the top of your list. Of course, you’ll always work to attract new subscribers — but keeping the ones who already said yes? That’s where your growth becomes sustainable. Join me to learn how a focus on retention can make your subscription box more profitable, more stable, and more sustainable. Download our free Retention Rate Calculator HERE and start measuring what matters: Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! The real cost of acquisition vs. retention in your subscription box business
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    32 mins
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