What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.

Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.

Tune in to discover:

1. How to develop story angles that resonate with journalists
2. Tips for building targeted media lists and pitching journalists effectively
3. The power of PR stunts in traditional industries like law
4. How digital PR supports SEO and the importance of consistency

Ready to transform your digital PR strategy? Hit play to learn from one of the best in the industry!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Welcome to the third season of Law Firms on the Map! 🥳

In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares his journey in building a powerhouse personal injury practice in Texas.

In this insightful conversation, you'll learn about:

🎯 Long-Term Growth - Key milestones in Angel’s career and the growth of his firm.
🎯 Strategies for transitioning from TV advertising to digital marketing, including PPC.
🎯 The evolving landscape of serving the Spanish-speaking community and how it impacts marketing.

Plus, don’t miss the details about the upcoming CLE conference in Dallas on April 10th and 11th, 2025, featuring prominent speakers you know and love in the field.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hello. It's so good to have you here again! 🎉
In this episode of Law Firms on the Map Kristaps Brencans sits down with Kaspars Milbergs, CTO and co-founder of OnTheMap, to discuss the transformative role of AI in law firm marketing and web development.

Kaspars shares insights from his 17+ years of experience in digital technology, touching on how AI is reshaping everything from web design to content management.

Can AI really enable one developer to replace the work of five? What does this mean for the future of legal websites?

Kaspars also dives into the impact of AI on SEO, content creation, and the future of search engines like Google. Whether you’re a law firm owner, operator, or marketer, this episode is packed with valuable insights on leveraging AI to scale your law firm's digital presence.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)