What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.

Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.

Tune in to discover:

1. How to develop story angles that resonate with journalists
2. Tips for building targeted media lists and pitching journalists effectively
3. The power of PR stunts in traditional industries like law
4. How digital PR supports SEO and the importance of consistency

Ready to transform your digital PR strategy? Hit play to learn from one of the best in the industry!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Welcome to the third season of Law Firms on the Map! 🥳

In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares his journey in building a powerhouse personal injury practice in Texas.

In this insightful conversation, you'll learn about:

🎯 Long-Term Growth - Key milestones in Angel’s career and the growth of his firm.
🎯 Strategies for transitioning from TV advertising to digital marketing, including PPC.
🎯 The evolving landscape of serving the Spanish-speaking community and how it impacts marketing.

Plus, don’t miss the details about the upcoming CLE conference in Dallas on April 10th and 11th, 2025, featuring prominent speakers you know and love in the field.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hello. It's so good to have you here again! 🎉
In this episode of Law Firms on the Map Kristaps Brencans sits down with Kaspars Milbergs, CTO and co-founder of OnTheMap, to discuss the transformative role of AI in law firm marketing and web development.

Kaspars shares insights from his 17+ years of experience in digital technology, touching on how AI is reshaping everything from web design to content management.

Can AI really enable one developer to replace the work of five? What does this mean for the future of legal websites?

Kaspars also dives into the impact of AI on SEO, content creation, and the future of search engines like Google. Whether you’re a law firm owner, operator, or marketer, this episode is packed with valuable insights on leveraging AI to scale your law firm's digital presence.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hi there! Welcome to episode 9 of our second season!
In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys.

🔑 Key Takeaways:

• The evolution and benefits of LSAs for law firms.
• Key strategies and best practices for running effective LSA campaigns.
• The impact of AI on LSA call analysis and lead qualification.
• How to optimize your intake process to improve lead conversion rates.
• The challenges of LSA competition and how to maintain consistent results.
• The importance of a diversified marketing strategy for law firms.

We hope you enjoy this and look forward to hearing your thoughts!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn:

1. What PPC (Pay-Per-Click) advertising is and its importance for law firms.
2. Key strategies for managing and optimizing PPC campaigns.
3. The importance of rigorous keyword research and data collection.
4. How to effectively use Google Ads' automated bidding strategies.
5. Insights into budgeting for PPC campaigns in competitive markets.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices.

From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management.

Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage existing resources for long-term success. A few more key takeaways you can expect from this conversation are:

• Optimizing Intake Processes
• Client Satisfaction Timing
• Personalized Review Generation

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories.

In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power of citation consistency to propel websites to the TOP of search engine rankings for attorneys.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert, renowned as the "godfather of digital PR."

Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital PR for law firms is an ongoing activity and one that you can definitely leverage as a consistent, link velocity generator.

Key Highlights:

- Reactive PR, Expert Commentary PR, and Data-Driven PR, with real-world examples for law firms.
- Is link-building for attorneys difficult?
- Fery's brainstorming process for creating captivating PR ideas for law firms.
- The future of SEO in 2024, with Fery predicting a shift towards extreme authenticity and Google's increased focus on unique, trustworthy content.

Connect with Fery Kaszoni on LinkedIn to stay updated with his insights and expertise in digital PR.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)