In this episode, host Jason McClaren chats with marketing expert and fractional CMO, Ashley Couto. With 20 years of experience in helping individuals and businesses build their personal brands, Ashley shares her insights on how leaders and entrepreneurs can use publications to grow their businesses and establish their authority. From choosing the right platform to crafting a pitch that resonates with journalists, Ashley breaks down practical strategies to leverage media in an authentic and impactful way. 🔑 Key Takeaways: How to identify the right publications for your niche Avoiding common PR scams and building relationships with journalists Tips for pitching stories that journalists actually want to cover Whether you're an aspiring entrepreneur or an established leader, this episode offers actionable steps to elevate your personal brand through media exposure. 👉 Be sure to connect with Ashley on LinkedIn and check out the resources mentioned in the episode. All links are in the show notes below! #LeadershipLoading #MarketingTips #PersonalBranding #PublicRelations #MediaStrategy #Entrepreneurship #JasonMcClaren 🔗 Follow Ashley on LinkedIn:https://www.linkedin.com/in/ashleycouto Ashley mentioned the hashtag #journorequest as a way for people to connect with journalists on X (formerly Twitter) who are seeking sources for their stories. Connectively: https://www.connectively.com Sources of Sources (S.O.S.): https://www.sourcesofsources.com 📌 Subscribe for more insightful leadership content!

In this episode of the Leadership Loading Podcast, hosts Jason McClaren and Eronica Dew dive into the themes of intentional leadership and resilience. Featuring guest Eronica Dew, CEO and founder of BES Solutions, and a U.S. Air Force veteran, this conversation explores her leadership journey from the military to the civilian world. Eronica shares insights on how transitioning military leaders can adjust their leadership style to civilian environments, develop empathy, and adapt to the challenges of managing diverse teams. The discussion also covers: - Employee incentives and their impact on team motivation - Balancing the needs of employees and clients in demanding work environments - How military experience can shape effective leadership in business Check out Eronica at https://www.bessolutionsinc.com / eronicadew Whether you're a veteran navigating a civilian career or a leader looking to grow, this episode is packed with valuable takeaways on building resilience and leading with intention.

Jason discusses how to manage and build resilient teams.