In this episode, host Jason McClaren chats with marketing expert and fractional CMO, Ashley Couto. With 20 years of experience in helping individuals and businesses build their personal brands, Ashley shares her insights on how leaders and entrepreneurs can use publications to grow their businesses and establish their authority. From choosing the right platform to crafting a pitch that resonates with journalists, Ashley breaks down practical strategies to leverage media in an authentic and impactful way. 🔑 Key Takeaways: How to identify the right publications for your niche Avoiding common PR scams and building relationships with journalists Tips for pitching stories that journalists actually want to cover Whether you're an aspiring entrepreneur or an established leader, this episode offers actionable steps to elevate your personal brand through media exposure. 👉 Be sure to connect with Ashley on LinkedIn and check out the resources mentioned in the episode. All links are in the show notes below! #LeadershipLoading #MarketingTips #PersonalBranding #PublicRelations #MediaStrategy #Entrepreneurship #JasonMcClaren 🔗 Follow Ashley on LinkedIn:https://www.linkedin.com/in/ashleycouto Ashley mentioned the hashtag #journorequest as a way for people to connect with journalists on X (formerly Twitter) who are seeking sources for their stories. Connectively: https://www.connectively.com Sources of Sources (S.O.S.): https://www.sourcesofsources.com 📌 Subscribe for more insightful leadership content!

In this episode of the Leadership Loading Podcast, hosts Jason McClaren and Eronica Dew dive into the themes of intentional leadership and resilience. Featuring guest Eronica Dew, CEO and founder of BES Solutions, and a U.S. Air Force veteran, this conversation explores her leadership journey from the military to the civilian world. Eronica shares insights on how transitioning military leaders can adjust their leadership style to civilian environments, develop empathy, and adapt to the challenges of managing diverse teams. The discussion also covers: - Employee incentives and their impact on team motivation - Balancing the needs of employees and clients in demanding work environments - How military experience can shape effective leadership in business Check out Eronica at https://www.bessolutionsinc.com / eronicadew Whether you're a veteran navigating a civilian career or a leader looking to grow, this episode is packed with valuable takeaways on building resilience and leading with intention.

Jason discusses how to manage and build resilient teams.

On the 23rd anniversary of 9/11, Jason McClaren is joined by career coach and bestselling author, Roy Cohen. In this powerful episode, we reflect on Roy's experience as a fire warden in the World Trade Center on 9/11 and explore his journey from that day to becoming a leading career coach for Wall Street professionals. In this episode, we discuss: 🔹 Roy’s personal 9/11 story 🔹 Transitioning from corporate life to entrepreneurship 🔹 Career strategies for military veterans and first responders 🔹 The importance of fitness and discipline in leadership 🔹 Roy’s bestselling book, The Wall Street Professional Survival Guide Stay tuned for invaluable career advice and leadership insights from Roy’s extensive experience. Whether you're navigating a career transition or looking to strengthen your leadership skills, this episode has something for you.

In this episode, we dive deep into the evolving role of leadership in a technology-driven world. As AI, automation, and big data revolutionize industries, leaders face new challenges and opportunities. Join us as we discuss: The impact of AI and big data on decision-making How to manage distributed teams and maintain a strong culture with remote work Essential skills for tech-savvy leaders, including digital literacy and emotional intelligence The importance of ethical AI usage and strategic technology investments How to foster a culture of continuous learning and sustainability Whether you're an experienced leader or an emerging one, staying ahead of tech trends is crucial. Tune in to learn how to lead in a world powered by AI and how to make a positive impact with technology!
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In this episode of the Leadership Loading Podcast, host Jason McClaren dives into the critical topic of navigating leadership transitions in the workplace. Whether you're stepping into a new role or getting promoted within your organization, these transitions are inevitable and can make or break your success as a leader. Jason covers essential strategies for success, including building trust quickly, understanding team dynamics, and clear communication. He also shares real-life examples, highlights common pitfalls to avoid, and emphasizes the importance of self-awareness and continuous learning. If you're a new leader or facing a leadership transition, this episode is packed with actionable insights to help you lead effectively. Don't forget to like, subscribe, and share this podcast with your network. Guest episodes resume on episode 100—stay tuned for more inspiring content!

Today's episode takes a unique turn as we explore the unconventional leadership lessons from the anti-hero of the Marvel Universe - Deadpool. Yes, you heard it right! Deadpool might not be the first name that comes to mind when you think about leadership, but his journey and methods provide some surprisingly insightful takes on how to lead effectively, albeit unconventionally.

Ashton Cantou is a professional speaker, certified life coach, and certified leadership coach for high performance. She is a published author and mental health advocate. Her capacity to serve you is dynamic. Whether it's transformational speaking, relationship coaching, business mentorship, or leadership coaching her mission is to help you create both fulfillment and success in any area of your life. She has been able so serve hundreds of people on a global scale through her speaking and coaching. See more at https://www.ashtoncantou.com/