• Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky

  • Dec 10 2024
  • Length: 44 mins
  • Podcast

Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky

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  • Summary

  • From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

    Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    Find out:

    • Luba’s transition from print to digital and content strategy
    • Why freelancers are key to maintaining flexibility
    • Why your content team should speak to your metrics people
    • Views on AI and balancing technology with the irreplaceable human touch
    • How to use AI for content creation when working in asset management

    Important Links & Mentions

    • Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/
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