• Legal Mastermind Podcast - Presented By Market My Market

  • By: Market My Market
  • Podcast

Legal Mastermind Podcast - Presented By Market My Market

By: Market My Market
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  • Summary

  • The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Eric Bersano, Ryan Klein and Chase Williams from Market My Market, sit down with experts in the legal community to discuss marketing, branding, intake and more.
    2023
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Episodes
  • EP 283 - Jessica Lackey - Lessons from Corporate and Small Business Consulting

    EP 283 - Jessica Lackey - Lessons from Corporate and Small Business Consulting
    Sep 30 2024
    Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting.

    Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.

    She brings that expertise in business strategy, combined with a human-centered perspective, to help entrepreneurs grow and scale sustainable businesses.

    Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-lackey/

    Visit Jessica Lackey Consulting: https://www.jessicalackey.com/

    On This Episode, We Discuss…
    • Applying Big Business Strategies to Smaller Companies
    • How to Align Personal Strengths with Business Needs
    • Mastering Niche Marketing
    • The Importance of Active Listening
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    33 mins
  • EP 282 - Ivy Grey - Writing with Impact: Legal Writing, AI, and the Human Touch

    EP 282 - Ivy Grey - Writing with Impact: Legal Writing, AI, and the Human Touch
    Sep 23 2024
    Ivy Grey is the Chief Strategy & Growth Officer for WordRake.

    Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession.

    WordRake is the instant, secure editing tool that provides brevity and clarity for writing in legal, government and corporate. It helps you edit quickly, communicate clearly, write concisely, and eliminate useless words.

    Connect with Ivey on LinkedIn: https://www.linkedin.com/in/ivybgrey/


    Visit WordRake: https://www.wordrake.com/

    WordRake 5.0 Free Trial: https://www.wordrake.com/trial

    On This Episode, We Discuss…
    • How Lawyers Can Communicate More Effectively by Writing Concisely and Clearly
    • The Balance Between AI and Human Expertise in Legal Writing
    • Actionable Advice on How Lawyers Can Improve Their Writing
    • The Importance of Brevity
    • WordRake 5.0
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    28 mins
  • EP 281 - Ron Latz - Legal Marketing Secrets: From Grassroots to Google Ads

    EP 281 - Ron Latz - Legal Marketing Secrets: From Grassroots to Google Ads
    Sep 16 2024
    Ron Latz is the Founder of LegalFenix.

    During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms.

    LegalFenix is a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. The firm is 100% agency-neutral. They don't and won't ever sell SEO or advertising products or services. Their model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates.

    Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlatz/

    Visit LegalFenix: https://legalfenix.com/

    On This Episode, We Discuss…
    • The Role of a Fractional CMO
    • Effective Ways Law Firms Can Generate Leads
    • How Law Firms Should Invest in Marketing Strategies
    • Why Law Firms Struggle with Tracking Where Their Leads Come From
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    39 mins
Management Marketing Economics
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