Episodes

  • EP 283 - Jessica Lackey - Lessons from Corporate and Small Business Consulting

    EP 283 - Jessica Lackey - Lessons from Corporate and Small Business Consulting
    Sep 30 2024
    Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting.

    Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.

    She brings that expertise in business strategy, combined with a human-centered perspective, to help entrepreneurs grow and scale sustainable businesses.

    Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-lackey/

    Visit Jessica Lackey Consulting: https://www.jessicalackey.com/

    On This Episode, We Discuss…
    • Applying Big Business Strategies to Smaller Companies
    • How to Align Personal Strengths with Business Needs
    • Mastering Niche Marketing
    • The Importance of Active Listening
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    33 mins
  • EP 282 - Ivy Grey - Writing with Impact: Legal Writing, AI, and the Human Touch

    EP 282 - Ivy Grey - Writing with Impact: Legal Writing, AI, and the Human Touch
    Sep 23 2024
    Ivy Grey is the Chief Strategy & Growth Officer for WordRake.

    Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession.

    WordRake is the instant, secure editing tool that provides brevity and clarity for writing in legal, government and corporate. It helps you edit quickly, communicate clearly, write concisely, and eliminate useless words.

    Connect with Ivey on LinkedIn: https://www.linkedin.com/in/ivybgrey/


    Visit WordRake: https://www.wordrake.com/

    WordRake 5.0 Free Trial: https://www.wordrake.com/trial

    On This Episode, We Discuss…
    • How Lawyers Can Communicate More Effectively by Writing Concisely and Clearly
    • The Balance Between AI and Human Expertise in Legal Writing
    • Actionable Advice on How Lawyers Can Improve Their Writing
    • The Importance of Brevity
    • WordRake 5.0
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    28 mins
  • EP 281 - Ron Latz - Legal Marketing Secrets: From Grassroots to Google Ads

    EP 281 - Ron Latz - Legal Marketing Secrets: From Grassroots to Google Ads
    Sep 16 2024
    Ron Latz is the Founder of LegalFenix.

    During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms.

    LegalFenix is a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. The firm is 100% agency-neutral. They don't and won't ever sell SEO or advertising products or services. Their model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates.

    Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlatz/

    Visit LegalFenix: https://legalfenix.com/

    On This Episode, We Discuss…
    • The Role of a Fractional CMO
    • Effective Ways Law Firms Can Generate Leads
    • How Law Firms Should Invest in Marketing Strategies
    • Why Law Firms Struggle with Tracking Where Their Leads Come From
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    39 mins
  • EP 280 - Jon Lassiter - Scaling Success: How Fractional Leadership Drives Growth

    EP 280 - Jon Lassiter - Scaling Success: How Fractional Leadership Drives Growth
    Sep 9 2024
    Jon Lassiter is the President of Lassiter Management Partners.

    With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions and solve complex problems.

    Lassiter Management Partners is a premier Fractional COO firm, grounded in the fundamental principles of trust and integrity. Their mission is to serve as a strategic advisor to business owners, offering tailored operational solutions that drive success.

    Connect with Jon on LinkedIn: https://www.linkedin.com/in/jon-w-lassiter/

    Visit Lassiter Management Partners: https://lmpconsulting.co/

    On This Episode, We Discuss…
    • Actionable Steps to Improve Efficiency in a Law Firm
    • Implementing Standard Operating Procedures
    • Addressing Equity Partners’ Concerns
    • Improving Back-office Operations
    • Surprise Audits on Trust Accounts
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    31 mins
  • EP 279 - Colleen Joyce - From the Ground Up: Building a Legal Powerhouse

    EP 279 - Colleen Joyce - From the Ground Up: Building a Legal Powerhouse
    Sep 2 2024
    Colleen Joyce is the CEO of Lawyer.com.

    Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay Lohan on as Spokeswoman for Lawyer.com.

    Lawyer.com is the #1 U.S. Lawyer Matching Service and online directory, focused on connecting consumers with a qualified local lawyer.

    Connect with Colleen on LinkedIn: https://www.linkedin.com/in/colleenjoyce/

    Visit Lawyer.com: https://www.lawyer.com/

    The Lawyer Growth Summit: https://www.lawyergrowthsummit.com/

    On This Episode, We Discuss…
    • Transforming Lawyer.com from a Startup to a Leading Legal Directory
    • Bringing Lindsay Lohan on board as a Spokesperson for Lawyer.com
    • The Critical Role of Empathy in Client Interactions
    • Lawyer-Client Matching
    • The Lawyer Growth Summit
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    27 mins
  • EP 278 - Richard Tromans - The Disruptive Power of AI in the Legal Sector

    EP 278 - Richard Tromans - The Disruptive Power of AI in the Legal Sector
    Aug 26 2024
    Richard Tromans is the Founder of Artificial Lawyer.

    Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology.

    Connect with Richard on LinkedIn: https://www.linkedin.com/in/artificiallawyer/

    Visit Artificial Lawyer: https://www.artificiallawyer.com/

    On This Episode, We Discuss…
    • What AI Means for Law Firms of All Sizes
    • The Importance of AI Accuracy
    • Why Smaller Firms Might Have an Advantage in the AI Race
    • The Continual Evolution of Legal Tech
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    28 mins
  • EP 277 - Haley Revel - Effective Talent Strategies for Law Firms

    EP 277 - Haley Revel - Effective Talent Strategies for Law Firms
    Aug 19 2024
    Haley Revel is the Managing Director and HR & Talent Management for Calibrate.

    With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities.

    Calibrate is a trusted executive search and organizational consultancy focused on helping law firms achieve operational excellence by optimizing their talent, processes, and performance. As an industry leader in advocating for business professionals in the business and practice of law, Calibrate is comprised of former law firm and F100 professionals, and approaches each client’s engagement with an insider’s understanding of the category.

    Connect with Haley on LinkedIn    : https://www.linkedin.com/in/haley-jaynes-revel/

    Visit Calibrate: https://calibrate-strategies.com/

    On This Episode, We Discuss…
    • Implementing Effective Talent Strategies within Law Firms
    • Creating Clear Career Paths for Employees
    • Best Practices to Enhance Employee Experiences
    • Strategies for Law Firms to Engage Their Workforce
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    32 mins
  • EP 276 - Jesse Frye - The Legal Client Experience: Building Trust and Loyalty

    EP 276 - Jesse Frye - The Legal Client Experience: Building Trust and Loyalty
    Aug 12 2024
    Jesse Frye is a Legal Industry CMO and Client Experience Advisor.

    Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm. His specialties include marketing, business operations, systems and processes, and productivity. The type of firms he has worked with include Family Law, Immigration, Business, Land Use, Commercial & Residential Real Estate, Estate Planning + Trust, Civil Litigation, Personal Injury, Criminal Defense, Bankruptcy. ​​

    The Law Firm Mentor, LLC provides business coaching to help solo and small law firm owners stop the chaos and get to a level of efficiency that will give them a dramatically more successful firm as well as a life with more free time.

    Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessejohnathanfrye/

    Visit Law Firm Mentor, LLC: https://lawfirmmentor.net/

    Jesse’s Podcast: NextGen Legal Leaders Podcast

    On This Episode, We Discuss…
    • The Importance of Client Experience for Law Firms
    • Establishing Your ‘Ideal Avatar’
    • Strategies for Optimizing Communication with Clients
    • Building a Robust Referral Network
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    39 mins