• Let's Get Messy: The Value of Creative and Participatory Customer Research

  • Jan 25 2024
  • Length: 28 mins
  • Podcast

Let's Get Messy: The Value of Creative and Participatory Customer Research

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  • Summary

  • Join Terri Wada, of Collabo XD, and Borshoff's Katherine Coble and Justin Wojtowicz as they discuss a unique approach to customer research. Terri explains how the various forms of research we can employ don't always allow us to understand someone else's full experience, or that all humans are creative, or that the world around us is constantly changing. Marketers and researchers who aim for more creative research approaches unlock the real reasons behind why consumers choose the things they choose.
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