You’ve probably heard it before: “Data is the new oil.”

But what does that really mean for the average agri-business especially one operating in informal or under-digitalized environments?

In this episode of the Let’s Talk Agriculture podcast, we dive into the power of data and how agri-businesses can start making smarter, more strategic decisions even with limited digital infrastructure.

We’re joined by Beatrice Omoh, the COO at BrandDrive, a business management platform supporting small businesses with simplified tools for operations, inventory, sales, and finance. While they’re new to the agriculture space, they’re stepping in as a tech partner ready to support smallholder value chains.

We explore:

• Why data is essential for agri-business survival and growth
• How to begin collecting and using data — without expensive tools
• The role BrandDrive can play in building structure for agri-SMBs
• How to form better habits around recordkeeping and decisions
• What it means to run a future-ready agri-business in today’s digital economy

This isn’t about replacing how you already work, it’s about enhancing it with tools that make your decisions smarter and your growth intentional.

🎯 Ready to start simplifying your operations and building better business habits?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

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✨ Become a member or explore brand partnership opportunities on our Fourthwall page:

https://letstalkagriculture-shop.fourthwall.com/pages/podcast-extras

Running an agri-business isn’t just about producing food — it’s about building systems that work, managing operations efficiently, and making smart financial decisions. But for many agri-entrepreneurs, especially small and growing ones, managing inventory, tracking sales, or even preparing basic financial records can feel overwhelming or get left behind completely.

In this episode of the Let’s Talk Agriculture podcast, we’re joined by Ndu Ekwomadu, CEO of BrandDrive, to talk about how digital tools can help agri-businesses become more resilient, structured, and ready for growth.

BrandDrive may be new to the agriculture space, but they’ve already helped countless small businesses simplify operations and use data to make smarter decisions. Now, they’re stepping into agri-business not as experts, but as a fintech partner eager to support the ecosystem.

We explore:

• The hidden operational gaps that hold agri-businesses back
• How tools like BrandDrive support better recordkeeping, visibility, and funding readiness
• What it means to build a future-ready agri-business
• Why tech isn’t just for the “big players” and how even the smallest agribusiness can start to digitize, one step at a time

👉 If you’re ready to grow your agri-business intentionally, this episode is packed with insight and practical direction.

🎯 Ready to simplify your operations and take control of your business data?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

👋 Want to work with us?

We’re actively partnering with organizations across agriculture, fintech, logistics, and more to spotlight the stories that matter.

✨ Learn about our brand partnership opportunities and get featured on our podcast: Click Here

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When you hear “agriculture,” what do you picture?

A farmer? A tractor? A field?

That’s part of the story—but not the full picture.

In this episode, I’m shining a light on the ecosystem enablers—the people, companies, and systems that support the farmer and make agriculture work efficiently, profitably, and sustainably.

From logistics that cut post-harvest losses, to fintech solutions reaching underserved communities, to insurance and AgTech—agriculture is bigger than we think.

You’ll hear real stories too—like a poultry farmer in Bayelsa who lost over 5,000 birds to flooding… and had no insurance.

This is a call to look beyond the farm and recognize the power of collaboration.

1. Become a podcast member & support our work: https://letstalkagriculture-shop.fourthwall.com/pages/podcast-extras
2. Want to partner with us?

Get your brand featured on the podcast and across our platforms.

https://letstalkagriculture-shop.fourthwall.com/pages/partner-with-us

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