You’ve probably heard it before: “Data is the new oil.”

But what does that really mean for the average agri-business especially one operating in informal or under-digitalized environments?

In this episode of the Let’s Talk Agriculture podcast, we dive into the power of data and how agri-businesses can start making smarter, more strategic decisions even with limited digital infrastructure.

We’re joined by Beatrice Omoh, the COO at BrandDrive, a business management platform supporting small businesses with simplified tools for operations, inventory, sales, and finance. While they’re new to the agriculture space, they’re stepping in as a tech partner ready to support smallholder value chains.

We explore:

• Why data is essential for agri-business survival and growth
• How to begin collecting and using data — without expensive tools
• The role BrandDrive can play in building structure for agri-SMBs
• How to form better habits around recordkeeping and decisions
• What it means to run a future-ready agri-business in today’s digital economy

This isn’t about replacing how you already work, it’s about enhancing it with tools that make your decisions smarter and your growth intentional.

🎯 Ready to start simplifying your operations and building better business habits?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

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Running an agri-business isn’t just about producing food — it’s about building systems that work, managing operations efficiently, and making smart financial decisions. But for many agri-entrepreneurs, especially small and growing ones, managing inventory, tracking sales, or even preparing basic financial records can feel overwhelming or get left behind completely.

In this episode of the Let’s Talk Agriculture podcast, we’re joined by Ndu Ekwomadu, CEO of BrandDrive, to talk about how digital tools can help agri-businesses become more resilient, structured, and ready for growth.

BrandDrive may be new to the agriculture space, but they’ve already helped countless small businesses simplify operations and use data to make smarter decisions. Now, they’re stepping into agri-business not as experts, but as a fintech partner eager to support the ecosystem.

We explore:

• The hidden operational gaps that hold agri-businesses back
• How tools like BrandDrive support better recordkeeping, visibility, and funding readiness
• What it means to build a future-ready agri-business
• Why tech isn’t just for the “big players” and how even the smallest agribusiness can start to digitize, one step at a time

👉 If you’re ready to grow your agri-business intentionally, this episode is packed with insight and practical direction.

🎯 Ready to simplify your operations and take control of your business data?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

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We’re actively partnering with organizations across agriculture, fintech, logistics, and more to spotlight the stories that matter.

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When you hear “agriculture,” what do you picture?

A farmer? A tractor? A field?

That’s part of the story—but not the full picture.

In this episode, I’m shining a light on the ecosystem enablers—the people, companies, and systems that support the farmer and make agriculture work efficiently, profitably, and sustainably.

From logistics that cut post-harvest losses, to fintech solutions reaching underserved communities, to insurance and AgTech—agriculture is bigger than we think.

You’ll hear real stories too—like a poultry farmer in Bayelsa who lost over 5,000 birds to flooding… and had no insurance.

This is a call to look beyond the farm and recognize the power of collaboration.

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Get your brand featured on the podcast and across our platforms.

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If this made you think—share it.

Follow us for more real, honest conversations about agriculture and the people making it work.

Let’s take it back to the beginning.

In this first episode of our new series, I’m telling the full story—how Let’s Talk Agriculture started during the pandemic, what inspired the first mic drop, and how it grew into a platform that now reaches over 70 countries.

I’m also sharing:

• The impact we’ve made with the podcast
• Why we’ve shifted focus to ecosystem enablers
• Who we serve today, and why their stories matter

Whether you’re a fintech founder, AgTech innovator, or part of an NGO supporting farmers—this episode is for you.

🎧 Tune in and get to know us all over again.

Learn more: letstalkagriculture.com

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In this episode, we dive into the digital transformation of agricultural trade in Africa with a spotlight on Agro Market Square, a fast-rising agri-marketplace designed to build trust in agri-commerce through secure, technology-driven solutions.

Agro Market Square provides a B2B platform that connects smallholder farmers directly to buyers, processors, and other value chain actors. One of their standout features is their escrow-secured transaction system, which protects both buyers and sellers from fraud—one of the most pressing challenges in online agricultural trade.

This conversation explores:

• Why trust is the backbone of successful agri-trade
• How Agro Market Square’s escrow system works
• The challenges and opportunities in Nigeria’s digital agri-marketplace space
• How smallholder farmers benefit from transparency and direct market access
• What the future looks like for agri-marketplaces in Africa

Whether you’re a farmer, agribusiness owner, digital platform builder, or someone interested in the future of food trade, this episode offers valuable insights on how to make agricultural e-commerce work—safely.

Guest: Izuchukwu Areh, Co-founder, Agro Market Square

Sponsored by: Agro Market Square

Visit their website: https://agromarketsquare.com

In this insightful episode, we dive deep into the business of exporting African agricultural products—with a spotlight on the challenges and opportunities along the value chain. From financing gaps to export standards, our guest from Farmties Capital shares how their work is transforming the way African agribusinesses get food from farm gates to shelves across the world.

You’ll learn how Farmties supports businesses engaged in value-added processing and export by providing working capital, technical support, and access to essential services like quality assurance, logistics, and buyer connections.

Whether you’re in agribusiness, policy, or development, this episode offers a practical look at what it truly takes to unlock Africa’s export potential.

• Understanding the export readiness gap in African agribusiness
• Why financing isn’t enough without supply chain support
• How Farmties bridges the gap from smallholder sourcing to global shelf presence
• The future of processed agri-products from Africa
• Real-world insights for agribusiness owners and stakeholders.

This episode is proudly sponsored by Farmties Capital, a company dedicated to financing and supporting African agribusinesses in value-added processing and export.

Farmties helps businesses sourcing from smallholder farmers access working capital and meet international standards—enabling a more connected, efficient, and profitable agricultural export system.

Explore more about their work at www.farmties.com

In this episode of the Let’s Talk Agriculture Podcast, we shine a spotlight on a game-changing initiative transforming Nigeria’s horticulture landscape — the HortiNigeria Program.

We’re joined by FeyiKemi Fadurogbangba, a key leader in the program, who shares deep insights into how HortiNigeria is empowering smallholder farmers, particularly women and youth, through targeted support, capacity building, and inclusive value chain development.

From impactful training programs to success stories that prove agriculture can be a tool for prosperity, this conversation uncovers how HortiNigeria is strengthening market systems and setting a new standard for sustainable agriculture in Nigeria.

This episode is proudly sponsored by the HortiNigeria Program.

We thank them for their support and commitment to driving real change in Nigeria’s agriculture sector.

HortiNigeria is a four-year program implemented by a consortium of partners and funded by the Embassy of the Kingdom of the Netherlands in Nigeria. The program is designed to strengthen the resilience and inclusivity of Nigeria’s horticulture sector, with a special focus on empowering smallholder farmers, women, and youth.

Through strategic interventions, HortiNigeria works to:

• Improve access to quality inputs and services
• Enhance technical knowledge through training and extension
• Strengthen farmer groups and cooperatives
• Improve access to markets and finance

By building strong horticulture value chains and fostering collaboration across stakeholders, the program is laying the groundwork for a more resilient and sustainable food system in Nigeria.

Learn more: www.ifdc.org/projects/hortinigeria

Marketing doesn’t have to drain your pockets, especially if you’re in a niche like agriculture. In this episode, I’m talking about how brands (yes, even the small ones) can market smarter using podcasts.

Whether you host one or sponsor one, niche podcasting lets you share your story in the right space—without chasing every platform or burning your budget.

I’m breaking it all down in my usual way—real talk, real examples, and maybe a little laughter along the way.

So if you’re tired of scattered marketing and want something that actually works?

This one’s for you.

For collaboration, email us at corporatecommunications@letstalkagriculture.com