In 2021, it’s necessary to have some form of an online presence to be a successful networker and businessperson. That being said, there are many ways to balance social media platforms – like using Twitter as a background radio of information, and LinkedIn for engaging content and networking. In this panel, Anne-Marie Colliander Lind, Annsi Krol and Tess Whitty discuss tactics to best leverage your digital presence, while bringing value to your content and staying true to your own message. How can I effectively engage on social media in a way that works with the algorithms? How should I effectively use hashtags? What if I hate social media? Get answers and input from these language industry and digital landscape experts.

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Panelists

Anne-Marie Colliander Lind (host) | Inkrease Consulting AB
Anne-Marie Colliander Lind is a recognized force in the global language industry landscape. She has spent 30 years helping multinational organizations solve their language issues, serving in executive sales and management positions at leading service, technology and market research companies. She is the CEO of Inkrease Consulting, a management consulting company based in Sweden that assists companies in their growth and development strategies. Anne-Marie is a sought-after speaker and is engaged part-time as marketing director for LocWorld and proud co-owner of NTIF, the Nordic Translation & Interpretation Forum.

Annsi Krol | Intrado Digital Media
Annsi Krol has more than 25 years’ experience as a communicator and leader within the digital landscape and has helped both people and brands build a strong presence in their markets and communicative landscapes. Annsi specializes in creating dialogue and engagement in the digital space, using different tools and platforms. She is a true advocate of being insight driven by investigating different perspectives in customer behaviors, data layers and understanding true impact metrics that supports successful influencers and brands.

Tess Whitty | Swedish Translation Services
Tess Whitty is a certified English into Swedish translator, specializing in digital marketing and IT, and owner of Swedish Translation Services. Her business is 100% online and she uses social media and her digital presence to generate her leads. With a degree in International Marketing and a background as marketing manager, she also shares her marketing knowledge and translator experience with other freelance translators as an award-winning speaker, trainer, consultant, author, and podcaster. One of her popular courses teaches translators to use online marketing and their digital presence to generate leads.

⏲️ Timestamps
00:00 - Welcome
05:16 - Tess Whitty
07:09 - Annsi Krol
09:46 - Do you have to be everywhere?
16:14 - Be polite
20:15 - Linkedin algorithm
24:18 - How to get more engagement
30:03 - Buying followers worth it?
32:11 - Have clear objectives
34:37 - Avoid this!
39:10 - Tagging people
41:59 - Hashtags
44:55 - #DogsOfTwitter and privacy
46:59 - Clubhouse
51:04 - Get personal
55:23 - Web strategy in 2021?
1:00:00 - Q&A - Do you use AdWords?
1:03:04 - Different accounts for each language?
1:08:22 - Only useful posts
1:10:32 - Auto-posts