• The Secret to Attracting an Audience of Buyers
    Jun 2 2025

    Summary and important info: createandearn.com/sm


    There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.


    Follow Stacy: https://www.linkedin.com/in/copybystacy/

    Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a


    Follow Fran: https://www.linkedin.com/in/francallado/

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    43 mins
  • Why Finn McKenty ditched 760k YT Followers to Start Fresh on LinkedIn
    May 11 2025

    Summary and important notes: https://createandearn.com/sm


    Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.


    Follow Finn: https://www.linkedin.com/in/finnmckenty/

    Follow Fran: https://www.linkedin.com/in/francallado/

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    46 mins
  • He Gamified a Highly Profitable Solo Business [Complete Playbook]
    May 4 2025

    Summary and important notes: https://createandearn.com/sm

    Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free!

    Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/

    Follow Fran: https://www.linkedin.com/in/francallado/

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    55 mins
  • 4 Easy Strategies to Grow Your Business with LinkedIn
    Apr 27 2025

    Summary and Important Notes: https://createandearn.com/sm

    LinkedIn Attraction Tool: https://francallado.com/linkedin-las


    These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently.


    Follow Fran: https://linkedin.com/in/francallado


    Chapters


    0:00 Intro

    1:58 Method 1

    7:04 Method 2

    8:56 Method 3

    10:58 Method 4

    13:03 Algo Update

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    15 mins
  • The Unique Strategy that blew Nick Broekema past 70k Followers
    Apr 20 2025

    Important notes: https://createandearn.com/sm


    From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again.


    Follow Nick: https://www.linkedin.com/in/nbroekema/

    Follow Dana: https://www.linkedin.com/in/dana-daskalova/

    Follow Fran: https://www.linkedin.com/in/francallado/


    Chapters

    00:00 Introduction and Overview of LinkedIn Marketing Mastery

    02:40 Understanding Content Design on LinkedIn

    04:57 The Importance of Visibility on LinkedIn

    07:54 Convincing Established Businesses to Engage on LinkedIn

    12:03 The Reality of Lurkers on LinkedIn

    14:51 Quick Tips for Gaining Visibility on LinkedIn

    15:47 The Value of Consistency in Content Creation

    21:54 Framework for Leveraging LinkedIn for Business

    29:24 Transitioning from Content to Sales Calls

    30:54 Navigating Organic Reach Challenges on LinkedIn

    41:01 Evolving Content Strategies

    44:32 Leveraging AI in Content Creation

    51:14 Building Credibility as a Newbie

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    1 hr and 1 min
  • How to Sign Clients on LinkedIn Automatically: Proven 4-Step System
    Apr 13 2025

    Notes and step-by-step breakdown: https://createandearn.com/sm


    We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients.


    Follow Dana: https://linkedin.com/in/dana-daskalova

    Follow Fran: https://linkedin.com/in/francallado


    Chapters

    00:00 Ineffective Lead Generation on LinkedIn

    02:17 Case Study Breakdown: The Four Steps

    04:34 Creating an Irresistible Lead Magnet

    06:49 Building a Simple Landing Page

    09:45 Automating the Follow-Up Sequence

    12:18 Leveraging Your Email List for Sales

    15:03 Expectations and Results from the System

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    17 mins
  • LinkedIn Video HACKS to Outshine Your Competition
    Apr 6 2025

    Important notes and summary: https://createandearn.com/sm


    Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will...


    Follow Danny: https://www.linkedin.com/in/dannydelvecchio/

    Follow Fran: https://www.linkedin.com/in/francallado/



    Chapters


    00:00 Intro

    00:55 The Rise of Video on LinkedIn

    01:42 Video as a Revenue Generator

    04:17 LinkedIn's Algorithm Changes

    06:54 Getting Comfortable with Video

    09:57 Creating Engaging Video Content

    13:47 Tools for Video Creation and Editing

    18:42 Repurposing Content from Video

    23:08 Crafting Effective Video Hooks

    27:33 Final Thoughts on Video Strategy

    30:46 The Power of Authenticity in Video Content

    32:52 Navigating the AI Content Landscape

    34:46 Building Trust Through Video

    36:30 The Importance of Founder-Led Marketing

    37:12 Integrating Video into Your Strategy

    40:50 The Role of Video in Sales

    42:51 Selfies vs. Video: Building Connection

    44:31 Engaging with Your Audience

    44:33 Content Generation and Audience Awareness

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    51 mins
  • Linkedin Algorithm Updates 2025: Leverage them to Grow your Business!
    Mar 30 2025

    Summary and important notes: https://createandearn.com/sm

    DM Strategy playbook: https://createandearn.com/dms

    There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are!


    Follow Dana: https://linkedin.com/in/dana-daskalova

    Follow Fran: https://linkedin.com/in/francallado


    Chapters


    00:00 The Decline of LinkedIn Engagement

    02:44 Strategies for Effective Lead Generation

    05:08 Building Your Personal Brand on LinkedIn

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    10 mins
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