Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that’s redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. What began as a single reformer in her mom’s pool house has grown into highly sought-after studios across LA, New York, and beyond, with even more exciting locations to come.

In this episode, Liana opens up about how she built Forma from the ground up, the mindset shifts that propelled her entrepreneurial journey, and why consistency, community, and self-care remain the heart of her mission. Liana also talks with Elizabeth about staying true to your vision in a crowded wellness space, balancing ambition with personal wellness, and what’s next for the ever-evolving Forma empire.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Liani: Forma | IG

Mentioned:

Infrared Cocoon

Cowboy Colostrum

Rhode Pocket Blush

Earthbar - Forma Method Smoothie

Perfect Bars

Jan Marini

DMK Skincare

Lindsey Carter, founder and CEO of SET ACTIVE, is a true trailblazer who bootstrapped her way to building a double-digit, million-dollar activewear brand in just six years. By pioneering a community and content-led strategy, she has disrupted the activewear category with her elevated athleisure approach and high standard in digital branding and social media storytelling. In this episode, Lindsey shares her inspiring journey from her early corporate days at NBC Universal to launching her own venture. She chats with Elizabeth about her hands-on experiences with product development, community building, and maintaining work-life balance, while revealing the secrets behind SET ACTIVE’s authentic connection with its community. She also shares some of her favorite things that keep her thriving as an entrepreneur, even if it means missing out on a late night dinner.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Lindsey: SET ACTIVE | Lindsey’s Substack | IG

Mentioned:

TheraFace Depuffing Wand

Kerastase

Below Deck

Elizabeth welcomes back the very popular past guest, Dr. Daryl Gioffre, gut health expert and author of Get Off Your Sugar, along with holistic chef and wellness entrepreneur Shayna Taylor. Shayna opens up about her years-long struggle with bloating, inflammation, and skin issues, even while following a "healthy" lifestyle, and the frustration of not getting answers. Dr. Daryl shares his personal battle with sugar addiction and mold exposure, which nearly wrecked his health and forced him to rethink everything.

Through their own experiences, they realized how much gut health impacts everything - energy, skin, mood, digestion, and decided to team up to create the Inner Alchemy Masterclass, a program designed to help people heal from the inside out. They break down gut testing, the biggest health mistakes people make, and small, daily shifts that actually move the needle. They remind us that feeling your best is possible, and doesn’t have to be so complicated!

Alkamind Discount – Use code LIVEPURELY for 10% off your purchase at: DrDaryl.com/labs.

Inner Alchemy Masterclass Discount – Use code LIVEPURELY15 for 15% off at: https://inneralchemymasterclass.com/.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Dr. Daryl: Dr. Daryl’s Instagram

Shayna Taylor: Shayna Taylor’s Instagram

Inner Alchemy Masterclass - (Use code LIVEPURELY15 for 15% off)

Mentioned:

Get Off Your Acid

Dr. Daryl Gioffre: Top 5 Supplements, Acid-Kicking Lifestyle Changes and Gut Friendly Foods