In this electrifying episode, Coco Sellman sits down with the dynamic Liz Owens to unpack the essence of building a high-growth, high-impact company while staying true to one's authenticity.

They explore Liz's revolutionary brand philosophy, Worthy AF Apparel, her exclusive promotional offers for listeners, and the raw challenges of social media management.

The conversation dives deep into the power of living unapologetically and embracing femininity in the workplace, core values that drive Liz's brand.

Liz shares her compelling journey from childhood dreams of fashion design, through the world of acting, to her current influential role in the fitness industry.

The discussion highlights the relentless pursuit of personal growth, time management, and overcoming imposter syndrome, emphasizing the continuous learning and self-improvement that fuels entrepreneurial success. Liz reveals her strategy for organic brand-building and her passion for fostering a supportive community of visionary women founders.

Chapters & Topics:

Wisdom of Women Show Introduction and Guest Introduction

• Coco and Liz reflect on their missed connection at Founders Weekend.
• A deep dive into Liz's brand philosophy, the importance of living unapologetically, and embracing femininity in the workplace.
• Topics: Branding and authenticity, entrepreneurial journey, and talent management.

Book Recommendations and Empowering Women

• Liz passionately recommends Jane Fonda's autobiography "My Life So Far" and Elizabeth Gilbert's novel "Stern Men."
• Discussion on the empowering nature of these stories and the resilience and vulnerability of the authors.

Liz Owens' Journey to Worthy AF

• Liz shares her inspiring journey from childhood dreams of fashion design to acting and eventually the fitness industry.
• Reflection on overcoming perfectionism, extensive travel, and her role as Director of Talent and Culture at Orange Theory.

Liz Owens' Wedding Experience

• Liz recounts her bold decision to have a surprise wedding, avoiding traditional pressures and expenses.
• Discussion on her creative DIY efforts and the birth of her empowering business idea, Worthy AF.

Discussion on Entrepreneurial Journey and Challenges

• Liz candidly shares the challenges she faces as a founder, including time management, personal growth, and imposter syndrome.
• Emphasis on the relentless pursuit of learning and self-improvement in the entrepreneurial journey.

Empowerment and Branding

• Liz recounts a transformative moment when someone noticed her bold shirt.
• Discussion on the significance of owning one's brand and being visible.

Enclosed Cognition and Building a Brand

• Liz explains the powerful concept of enclosed cognition and its impact on her clothing brand.
• Discussion on her organic brand-building strategy, including print-on-demand services, in-person events, and user-generated content.

Celebrating IVF Moms and Unconventional Apparel

• Coco expresses admiration for the artistic and unconventional collections of Worthy AF, especially the range designed for IVF moms.
• Liz shares her personal experiences and connections with the IVF community, emphasizing the importance of making individuals feel worthy.

Future Plans and Expansion

• Liz reveals her ambitious plans for hosting events, appearing on podcasts, and expanding her product lines.
• Announcement of her upcoming podcast project, "Beyond...