• World of Connected Audio Solutions
    Mar 10 2023

    On today's episode, Moneka talks to Teena Sidana of Amazon. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims at helping the digital community understand the potential of voice technology across consumer experience, content marketing and advertising. They further talk about key emerging trends in the audio space, how audio as evolved and how the same can be leveraged by marketeers in various sectors. This and much more on this episode of the Vaux Podcast Series.

    Find Moneka Khurana on social media:
    Twitter
    LinkedIn

    Find Teena on social media:
    Twitter
    LinkedIn


    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.

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    24 mins
  • Decoding Measurement in Voice and Audio Space
    Nov 8 2022

    This episode of the Vaux Podcast series discusses how marketers can assess the efficiency of voice as a medium for advertising. Moneka Khuraana talks to Biswapriya Bhattacharjee- Director, B2B Technology, Kantar, discussing the Measurement techniques in Voice and Audio Space. 

    Find Moneka Khurana on social media:
    Twitter
    LinkedIn

    Find Biswapriya on social media:
    Twitter
    LinkedIn

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.

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    34 mins
  • Podcasting and Content Creation
    Aug 31 2022

    On this episode of the Vaux Podcast Series, Amit talks to Dhruvank Vaidya- Head of Podcasts, Spotify. They discuss the early days of podcasting and how the same has found its own place in the Indian Media Landscape. They also talk about the evolution of the audience and how content is created on the audience's demand. This and much more on this episode of the Vaux Podcast Series.

    Find Amit Doshi on Twitter (@doshiamit)

    Find Dhruvank Vaidya on LinkedIn

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    See omnystudio.com/listener for privacy information.

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    26 mins
  • Voice and the World of Podcasting
    Aug 17 2022

    On this episode, Amit Doshi meets Kerry Hoffman, one of the pioneering voices in the world of podcasting. They discuss the wide growth of podcasting around the globe, podcasts and brand integrations, and how audio content is redefining the way advertising is done in today's times. They also touch upon what makes a good podcast and the future of the medium in times to come!

    Find Amit Doshi on Twitter (@doshiamit)

    Find Kerry Hoffman on Twitter and LinkedIn

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    See omnystudio.com/listener for privacy information.

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    23 mins
  • Social Audio and the future of online connection for brands
    Aug 3 2022

    On this episode of Vaux Podcast Series, Moneka Khurrana talks to Preetha Athrey- Global Business Marketing, Twitter India. They delve into the intricacies of audio as a transformative modern media and how the same in central to human experience. They further discuss the unique advantages of audio as a brand tool when compared to text and video based branding.

    Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh and follow his WordPress handle here (filterkoffee.com)

    Find Preetha Athrey on Social Media:

    LinkedIn: Preetha Athrey

    Twitter: @preethaathrey

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    You can also check out our website at http://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.

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    30 mins
  • Give Your Brand a Voice
    Jul 20 2022

    On this episode of Vaux Podcast Series, Moneka Khurana Country Head, MMA India talks to Niraj Ruparel- Head of Mobile and Emerging Tech, Group M. They explore how brands have effectively utilized voice technology to empower their products. They further discuss how the voice ecosystem and landscape is transforming with its vast reaching capacities across India, including the tier-II and tier-II cities. With omnichannel voice efficient devices, including smart phones, the world of audio has tremendous opportunities for brands to leverage.

    Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh and follow his WordPress handle here (filterkoffee.com)

    Find Niraj Ruparel on Social Media:

    LinkedIn: (linkedin.com/in/ruparelniraj)

    Twitter: (https://twitter.com/niraj_ruparel)

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    You can also check out our website at http://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.

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    34 mins
  • The Growth of Audio Advertising in India
    Jul 6 2022

    On the new episode of Vaux Podcast, Karthik Nagarajan talks to Arjun Ravi Kolady- Head of Sales, Spotify India, who sheds light on the growing trends in the audio ecosystem of India. India has become the biggest audio market in the world, and hence is a huge target group for brands They explore how audio is redefining the way brands do advertisements. They further discuss how brands like Facebook, Tik Tok, Snickers and more have innovated their sales methods with audio.

    Tweet to karthik Nagarajan (@The_Karthik): https://twitter.com/the_karthik and follow his WordPress handle here (filterkoffee.com)

    Find Arjun on Social Media:

    LinkedIn: (https://www.linkedin.com/in/kolady)

    Twitter: (https://twitter.com/arjunkolady)

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    You can also check out our website at http://www.ivmpodcasts.com/India has become the biggest audio market in the world, and hence is a huge target group. for brands They explore how audio is redefining the way brands do advertisements. They further discuss how brands like Facebook, Tik Tok, Snickers and more have innovated their sales methods with audio.

    Tweet to karthik Nagarajan (@The_Karthik): https://twitter.com/the_karthik and follow his WordPress handle here (filterkoffee.com)

    Find Arjun on Social Media:
    LinkedIn: (https://www.linkedin.com/in/kolady)
    Twitter: (https://twitter.com/arjunkolady)

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    You can also check out our website at http://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.

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    30 mins
  • How brands & organizations can leverage voice effectively
    Jun 22 2022

    On this episode of the Vaux Podcast, MMA Global head- Moneka Khurana explores the power of voice in modern-day marketing with Dilip R.S., Country Manager, Alexa India. They discuss how top businesses have leveraged audio as a tool to increase consumers and build consumer engagement. Dilip shares the story of Amazon's Alexa and its increased utility in the period of the pandemic. This and much more, on this episode of the Vaux Podcast!

    Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh 

    Find Dilip R.S. on Social Media:

    LinkedIn: (https://www.linkedin.com/in/diliprs)

    Twitter: (https://twitter.com/diliprs)

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    You can also check out our website at http://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.

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    30 mins