Episodes

  • Mastering Video Content to Attract and Convert Clients

    Mastering Video Content to Attract and Convert Clients
    Nov 21 2024
    Shamara "Star" Cox, a TV producer and business content coach, joins Brynne Tillman to explore the potential of video content in marketing and sales. Discover how coaches and consultants can attract and convert clients by using video storytelling, educational tips, and tailored content strategies. Shamara emphasizes the importance of setting goals for each video, leveraging storytelling, and providing clear calls to action. Gain insights into creating that irresistible, binge-worthy content, overcoming fears of going live, and effectively using social media platforms like TikTok, LinkedIn, and Instagram.
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    19 mins
  • 11 Ways to Use Curated Content to Start Sales Conversations

    11 Ways to Use Curated Content to Start Sales Conversations
    Nov 14 2024
    Join Brynne Tillman and Stan Robinson Jr. on the Making Sales Social podcast as they explore 11 innovative strategies to harness curated content for meaningful sales conversations. Discover how to leverage LinkedIn Lives, newsletters, and polls to engage prospects and drive sales without being pitch-heavy. Special mentions include insights from Jeb Blunt, Anthony Iannarino, and other influential voices. Enhance your virtual selling tactics and make the most of your connections by integrating third-party content seamlessly. Perfect for professionals looking to elevate their social selling game.
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    28 mins
  • Unraveling AI: From Turing to Today's Language Models

    Unraveling AI: From Turing to Today's Language Models
    Nov 12 2024
    Dive into the world of artificial intelligence with Dr. Yeshwant Muthusamy on the Making Sales Social podcast. Explore the evolution of AI from its inception to the rise of large language models, and gain insights into the ethical and responsible use of AI in business. Dr. Muthusamy, an AI principal at Improving, shares perspectives on AI's impact, the concept of AI governance, and the nuances of intellectual property. Host Brynne Tillman facilitated a rich discussion aimed at equipping business leaders and non-technical professionals with critical AI knowledge.
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    28 mins
  • A Thought Leader’s Original Content Checklist

    A Thought Leader’s Original Content Checklist
    Nov 7 2024
    Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss strategies to establish oneself as a thought leader in one's industry on the Making Sales Social podcast. The episode covers identifying and addressing client questions, leveraging AI tools, and incorporating diverse content types, including blogs, images, and videos. The hosts also emphasize the importance of maintaining a consistent content schedule, engaging with audiences, and utilizing platforms like LinkedIn effectively. Listeners are encouraged to focus on creating relevant content, using AI to enhance productivity, and sharing content to amplify reach.
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    38 mins
  • Building Genuine Relationships on LinkedIn: Quality Over Quantity

    Building Genuine Relationships on LinkedIn: Quality Over Quantity
    Nov 6 2024
    Sales expert Michael Kainatsky joins Brynne Tillman and Bob Woods on the Making Sales Social podcast to explore the art of nurturing LinkedIn connections and building authentic relationships without an agenda. Delve into strategies for rekindling past connections, the power of a supportive founder community, and the value of provoking positive change. Whether you're expanding your network or enhancing your business approach, this episode provides insight into fostering genuine connections for meaningful growth. Discover Michael's unconventional take on leveraging LinkedIn and building relationship capital.
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    36 mins
  • Using LinkedIn Recommendations in the Sales Process

    Using LinkedIn Recommendations in the Sales Process
    Nov 4 2024
    Explore the power of LinkedIn recommendations with hosts Brynne Tillman, Bob Woods, and Stan Robinson Jr. in "Making Sales Social Live." This episode delves into how different types of testimonials can influence each phase of the sales cycle. Learn strategies to leverage client recommendations to enhance credibility, overcome objections, close deals, and foster ongoing client relationships. Discover the art of crafting impactful endorsements and their role in building trust and social proof within your sales process. Perfect for sales professionals seeking to harness LinkedIn's full potential for business growth.
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    28 mins
  • Leadership Potential: Building Trust and Achieving Team Flow

    Leadership Potential: Building Trust and Achieving Team Flow
    Oct 31 2024
    Drew Sutton, a CEO mindset and leadership coach, joins Bob Woods on the Making Sales Social podcast. Discover how Drew’s engineering background and extroverted personality influence his approach to leadership and business coaching. He discusses concepts like selling value at a discount, achieving team flow akin to professional athletes, and the significance of culture scripting in shaping organizational culture. Learn about the nuances of fostering connections through local networking events and the impact of John Maxwell's philosophy on Drew's leadership style. Tune in for insights on unlocking team potential and effective leadership strategies.
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    59 mins
  • Converting LinkedIn Spectators and Lurkers into Engagers

    Converting LinkedIn Spectators and Lurkers into Engagers
    Oct 31 2024
    Brynne Tillman and Stan Robinson Jr. explore strategies to transform LinkedIn spectators into active engagers in this episode of Making Sales Social. They discuss the importance of crafting content that invites participation, using calls to action, and personalized messaging. Learn how engaging with others' content and leveraging polls can boost visibility and foster authentic interactions. Tillman and Robinson emphasize a patient, genuine approach focused on conversation rather than immediate sales. Discover how consistent engagement on LinkedIn can build trust and lead to meaningful professional connections.
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    22 mins