• Marc Tarrago with Fira Barcelona

  • Sep 11 2024
  • Length: 11 mins
  • Podcast

Marc Tarrago with Fira Barcelona

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  • Summary

  • Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!". Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events. Action Items
    • [ ] Analyze trends and technologies to cover for next year's event.
    • [ ] Look into potentially adding healthcare as a focus vertical.
    • [ ] Promote and provide information on next year's event.

    Outline Welcome to Industrial Talk Podcast
    • Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
    • The podcast aims to highlight the efforts of men and women in various industries.
    • Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.
    • The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.

    Introduction of Mark and Event Overview
    • Scott introduces Mark, the head of the event, and asks him about his experience.
    • Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.
    • Scott mentions the shift from theoretical AI discussions to practical applications.
    • Mark highlights the international focus of the event, with delegations from China, India, and the US.

    International Focus and Program Changes
    • Marc explains the effort to make the event more international, including bringing in delegations from various countries.
    • The program direction has shifted from the IIC to the International Society of Automation (ISA).
    • Scott praises the event's layout and the level of knowledge gained from attending.
    • Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.

    Digital Transformation and Cybersecurity
    • Scott discusses the importance of digital transformation and connected strategies in manufacturing.
    • Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.
    • The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.
    • Scott appreciates the comprehensive approach to cybersecurity at the event.

    Disruptive Technologies and Future Trends
    • Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.
    • Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.
    • Scott praises the team's efforts in organizing the event and the positive feedback from participants.
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Management Economics
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