Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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  • Summary

  • The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
    Copyright 2024 Marketecture Media, Inc.
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Episodes
  • Episode 92: John Battelle on Wired, Web 2.0, and the future of media

    Episode 92: John Battelle on Wired, Web 2.0, and the future of media
    Oct 4 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    58 mins
  • The Vanderhook's give us the scoop about VIant AI

    The Vanderhook's give us the scoop about VIant AI
    Sep 30 2024

    Viant AI is a generative AI tool designed to automate media planning and campaign setup for digital advertising. Built on top of Viant’s demand-side platform (DSP), Viant AI helps advertisers and agencies streamline the labor-intensive tasks involved in planning and executing campaigns. By providing key information such as advertiser details, campaign goals, and budget, the tool automatically generates initial campaign strategies, allowing media planners to review and make adjustments. The AI’s generative capabilities have drawn attention for their ability to save time, reduce busywork, and optimize campaign performance.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    23 mins
  • Episode 91: Mark Jablonowski on programmatic politics

    Episode 91: Mark Jablonowski on programmatic politics
    Sep 27 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    47 mins
Marketing Economics Personal Finance
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