Marketecture: Get Smart. Fast. Podcast By Marketecture Media Inc. cover art

Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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About this listen

 The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tvCopyright 2025 Marketecture Media, Inc. Economics Marketing Marketing & Sales Personal Finance
Episodes
  • Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts

    Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
    May 23 2025
    Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • How to be Power Collaborator: An Agency Perspective

    How to be Power Collaborator: An Agency Perspective
    May 19 2025
    GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest

    Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
    May 16 2025
    Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
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