Episodes

  • TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

    TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
    Apr 21 2025
    TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping publishers and advertisers innovate in CTV. Dave also shares thoughts on balancing infrastructure with innovation, where the biggest growth opportunities lie, and why he thinks TripleLift is like a hummingbird. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    18 mins
  • Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

    Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
    Apr 18 2025
    DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    45 mins
  • Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury

    Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury
    Apr 14 2025
    In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without user identifiers. He shares the company’s origins from a UCLA machine learning lab, their dual business model spanning ad tech and publishing, and the ongoing challenge of attribution in a post-ID world. The conversation also touches on how Inouvo integrates with Microsoft’s SSP and why building trust around alternative measurement remains a key hurdle. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    15 mins
  • Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server

    Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
    Apr 11 2025
    Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    54 mins
  • How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

    How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
    Apr 7 2025
    In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual targeting into the evolving ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    14 mins
  • Episode 117: Chris Kane and Mike O'Sullivan debate supply and data

    Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
    Apr 4 2025
    Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    46 mins
  • Bonus Episode: The Brand Forum, a New Podcast from Marketecture

    Bonus Episode: The Brand Forum, a New Podcast from Marketecture
    Apr 2 2025
    Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    28 mins
  • Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market

    Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
    Mar 31 2025
    This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    25 mins
adbl_web_global_use_to_activate_webcro768_stickypopup