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Marketing 4 Business

Marketing 4 Business

By: Scott Wilson
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About this listen

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.Copyright 2023 Digital Influence Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Comeback Code: From Hospital Bed to Bestseller
    Jun 4 2025

    Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you.

    In this Marketing 4 Business podcast episode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back.

    Jake shares how a life-changing diagnosis during his final year of high school sparked a journey of purpose, recovery, and redefining strength. They unpack the 5 S’s of resilience, the difference between surviving and thriving, and why slowing down is sometimes the strongest move you can make.

    If you’ve ever felt like you’re running on empty, or need to reframe how you deal with pressure and setbacks, this episode is a must-listen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Connect with Jake on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    52 mins
  • The Ultimate Content Marketing Calendar: What to Post, When, and Why It Works
    May 28 2025

    Know you need to post, but stuck on what, when, and why? You're not alone.

    In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.

    They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a duck race!). Plus, they touch on working with local influencers and keeping it genuine with AI in the mix.

    Whether you're stuck on what to post or just want your content to work harder, this episode gives you the structure and mindset to make it happen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Connect with Andréa on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

    Show more Show less
    53 mins
  • Content That Converts: Why Most Marketing Fails (and How to Fix Yours Fast)
    May 21 2025

    Struggling to stay consistent with content? You’re not alone.

    In this Marketing 4 Business Podcast episode, Scott and Renée unpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.

    They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.

    If you’ve ever wondered what to post, how often, or if your content’s even making an impact, this one’s worth a listen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Connect with Renée on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

    Show more Show less
    37 mins
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