• The Comeback Code: From Hospital Bed to Bestseller
    Jun 4 2025

    Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you.

    In this Marketing 4 Business podcast episode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back.

    Jake shares how a life-changing diagnosis during his final year of high school sparked a journey of purpose, recovery, and redefining strength. They unpack the 5 S’s of resilience, the difference between surviving and thriving, and why slowing down is sometimes the strongest move you can make.

    If you’ve ever felt like you’re running on empty, or need to reframe how you deal with pressure and setbacks, this episode is a must-listen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Connect with Jake on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    52 mins
  • The Ultimate Content Marketing Calendar: What to Post, When, and Why It Works
    May 28 2025

    Know you need to post, but stuck on what, when, and why? You're not alone.

    In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.

    They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a duck race!). Plus, they touch on working with local influencers and keeping it genuine with AI in the mix.

    Whether you're stuck on what to post or just want your content to work harder, this episode gives you the structure and mindset to make it happen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Connect with Andréa on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    53 mins
  • Content That Converts: Why Most Marketing Fails (and How to Fix Yours Fast)
    May 21 2025

    Struggling to stay consistent with content? You’re not alone.

    In this Marketing 4 Business Podcast episode, Scott and Renée unpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.

    They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.

    If you’ve ever wondered what to post, how often, or if your content’s even making an impact, this one’s worth a listen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Connect with Renée on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    37 mins
  • Most Websites Suck – Here’s What to Do Instead (Even If You’re Just Starting Out)
    May 13 2025

    Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers.

    In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital, shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fast-changing digital world.

    From humble beginnings and BNI meetups to long-term client relationships and embracing AI, Norm breaks down the practical lessons that matter – why caring deeply is still a serious competitive edge, how to think long-term, and what traps to avoid if you actually want results.

    If you're serious about doing digital right, this conversation is a must-listen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Connect with Norm on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    1 hr and 10 mins
  • Marketing for the Rebound: 3 Things Every Business Owner Should Be Doing Now
    May 7 2025

    Discover why right now is the time to prepare for the rebound, not pull back!

    Scott and Renée share the three must-do marketing moves every business owner should focus on this season, the results from a recent Meta campaign, and why stock images could be costing you conversions.

    From strategy-first thinking to showcasing client success, this episode is packed with real-world insights to help you grow during quieter months and dominate when demand returns.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Connect with Renée on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    27 mins
  • People Over Profit: Why We Don’t Work With W@nkers!
    Apr 30 2025

    Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses.

    Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects, why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Connect with Paul on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    1 hr and 5 mins
  • The Attention Seeker’s Guide to Leadership & Personal Brand
    Apr 23 2025

    In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay.

    From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 staff, Stanley shares what he's learned about leadership, storytelling, and systemising for scale. He dives into the power of EOS (Entrepreneurial Operating System) for growing young leaders, how to build creative processes that encourage radical feedback, and why transparency, even around salaries, drives team buy-in and business performance.

    You’ll also hear:

    • Why Stanley believes marketing hasn’t changed – but the bar for storytelling has
    • How “don’t be a dick, grow or die, challenge the status quo” became a core company value
    • The origin and impact of Decompression Week (and why it’s worth every cent)
    • How personal branding helped fuel 50% of Stanley’s business growth
    • The mindset behind setting a BHAG of 10 billion followers (yes, billion)

    Whether you're building a creative agency, leading a small business, or just want to be a better storyteller and leader, this episode is packed with bold insights, real-life lessons, and plenty of ideas to take back to your team.

    See below for ways to get in touch with us…

    Connect with Stanley on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    1 hr and 1 min
  • From Crates to Community: Building Business the Kiwi Way
    Apr 16 2025

    In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.

    Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping into the national leadership role for a cutting-edge AI-powered business education platform. Along the way, he’s learned how to scale without burning out, how to lead with service (and snacks), and why creating systems is the fastest way to get your time back.

    From pre-selling before launching, to using AI to automate blog posts and SOPs, Dean unpacks the mindset, strategy and practical tools that help small business owners break free from the grind and focus on what really matters. If you’re tired of being stuck in the day-to-day, wondering how to scale sustainably or curious about using AI without losing your personal touch – this episode is a must-listen.

    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

    See below for ways to get in touch with us…

    Connect with Dean on LinkedIn here

    Follow the Marketing 4 Business podcast on Instagram here

    Follow Digital Influence on Instagram here

    Connect with Scott on LinkedIn here

    Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

    Have Fun & Take Action

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    1 hr and 6 mins
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