Episodes

  • 3: How your audience insights can give your ads a competitive edge

    3: How your audience insights can give your ads a competitive edge
    Oct 29 2024
    Today’s tech-driven marketing landscape means brands and advertisers have a plethora of data at their fingertips. But how can they ensure they are making the most of this insight?

    In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign.

    Joining us to give us their unique perspective are Thom Arkestaal, director, advertising insights, Microsoft Advertising and Xanthe Pickford-Avery, head of search, The7Stars.

    We'll be covering how consumers are connecting with brands and advertising, how important brand recognition is to advertising effectiveness, and what pieces of insight are most crucial to brands looking to attract new consumers.

    Join us for another insightful episode of Marketing Beat's Marketing Bites.
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    41 mins
  • 2: Beyond the branding - the new philosophy of ‘on-brand’

    2: Beyond the branding - the new philosophy of ‘on-brand’
    Oct 16 2024
    Is having an instantly recognisable brand the holy grail of marketing? We've seen some incredible brand-first campaigns lately, from British Airways, Müller, and Specsavers to name a few examples, how can marketers help their brands reach that pinnacle where everyone knows on sight who you are and what you do?

    In this episode of Marketing Beat's Marketing Bites we'll be asking that question with a brand that will be instantly familiar to listeners, Tony's Chocolonely. Emma Baines, head of creative, Tony's Chocolonely occupies the hot seat as we pick her brains on how the chocolate-maker has achieved impressive brand awareness in a breathtakingly short amount of time. How have they managed to wrap their purpose within their brand, and what to do about imitators and copycats who will inevitably follow.

    Also joining us to share his insight and perspective is James Fooks-Bale, director of brand marketing, at brand-building platform Frontify. James will explain how brands can harness the power of recognition, the importance of consistency, and what assets really connect with the consumer and how to protect them.

    We loved talking to both of them, join us for another great listen on the Marketing Bites podcast.
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    37 mins
  • 1: Breaking through the attention deficit

    1: Breaking through the attention deficit
    Oct 1 2024
    The first step for any brand campaign is getting consumers' attention. Eyeballs alone don't cut it, views are not enough and ads need to make a real impact to have a measurable effect.

    But with so much noise out there, how can brands identify the best way to get their business seen?

    We’ll be picking apart what attention really means by looking at different types of campaign – from shock marketing to long-term strategic brand-building - the measurable effects of these, and why marketers need to make room for both.

    Joining us to help make sense of it all are two heavyweights from the UK marketing world - Rory McEntee, brand and marketing director at challenger brand Gymbox (famed for its trouble-making marketing) and Dom Boyd, managing director at Kantar UK Insights.

    The pair share their take on the importance of grabbing the right kind of attention and how to ensure that a campaign makes that all-important leap from impact to engagement.
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    44 mins