In this episode of the Marketing Boost Solutions Podcast, I had an insightful discussion with Alison Katschkowsky, a veteran swimmer and fitness expert who transformed her traditional fitness business into a successful hybrid model.🌟With over 30 years of experience in the fitness industry, Alison shares how her passion for sports, competitive swimming, and fitness guided her journey. She has built a business that blends in-person and online services, focusing on mindset, self-care, and health, which has enabled her to serve a diverse clientele, including business leaders and wellness influencers.
Alison’s company, CU Fitness, offers global retreat experiences, combining self-care and travel to create transformative experiences. She now consults with other business owners, helping them design and monetize retreats and events using her unique approach. This model allows businesses to leverage both digital and in-person interactions for greater impact and flexibility.
Alison unveils her "rule of three" for success: networking, content creation, and utilizing media. 📱She highlights the power of visionary, value, connection, and conversion. Her hybrid approach offers adaptability in a rapidly changing market, demonstrating how combining digital and physical offerings can unlock new revenue streams and future-proof any business! 🚀
*** Alison invites listeners to the Path to Profit Summit, scheduled for next May in the beautiful Keys. This in-person gathering will spotlight individuals who are already implementing the hybrid business model. Interested individuals can sign up for the waitlist, as registration will open soon, and there will be opportunities for speakers to participate. For more info, check out her 🔗 links below: Website: http://www.thealisonk.com/
Facebook: https://www.facebook.com/alison.h.katschkowsky/
My podcast: https://thealisonk.com/podcast
IG: @thealisonk
Linked in: https://www.linkedin.com/in/alison-katschkowsky/
My free mini retreat playbook: https://thealisonk.com/mini-playbook
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