Marketing & Cocktails

By: Vanessa Shepherd & Terrica Strozier She's Got Vision
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  • Summary

  • Marketing and Cocktails is a podcast for entrepreneurs, side-hustlers, and full-time business owners who want to market themselves ethically, have amazing launches and scale their business profitably. Business partners, Terrica Strozier and Vanessa Shepherd dig into the mindset, habits, branding, marketing tactics, and business strategies that help you build buzz and make money doing what you love. Each week over cocktails you’ll hear our advice on marketing and launching your next offer while giving bro marketer advice the boot.
    © 2025 Vanessa Shepherd All Rights Reserved.
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Economics Leadership Marketing
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Episodes
  • Episode 14 - Cocktail Hour! Autumn Pimms Cup

    Episode 14 - Cocktail Hour! Autumn Pimms Cup
    Nov 19 2020
    Episode #14 Autumn Pimms Cup [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically. And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 14 of the marketing & cocktails podcast. And we have another cocktail hour guys. So today's episode, I have done a spin on the traditional parents cup. We are a segway digging into what is really fall for most of the country, but as 2020 has already set the pace to be a truly odd year in Georgia. [00:01:00] It's just starting to get just a wee bit cold. And when I say cold, I mean, we finally got the low 50's at night. For like a week or two. So, but anyhow, I decided that I wanted to do a fall version of a traditional Pimms cup. So for people who are not aware of Pimm's, Pimm's is a gin-based liqour that was originally created to be a digestive, like basically to help with your digestion. This was back in the 1800s. So. I also figured out that the liqueur is named, was it the name of it is Pimm's, but it's Pimms number one, because the original creator of Pimms used to serve in a small tanker known as a number one cup. And so that's how it got the name Pimm's cup. And the liqueur is, labeled Pimm's number one. [00:02:00] So. At one of my favorite, local restaurants here in Atlanta. Well, it's outside of Atlanta in Decatur. It's called, No. 246. They had this, Oh my gosh. Amazing. autumn take on a Pimm's cup. And that was the first time I ever had it. And I was like, this is so good. Eventually I have to make my own version. So I wanted it to be simple and I didn't want it to be like really, really complicated or take a lot of, different bakers and look cores and bitters and all that jazz. because sometimes you just want like an easy to make comforting type recipe. So Pimm's cup is normally made with a combination, of lemon juice, ginger ale, and then some people even add in like cucumber and mint, like really refreshing AHS, usually served during the summer. And as a fun [00:03:00] fact, it's the favorite cooler at Wilmington. So. I tried it originally, how it was meant to be served. And I did it with lemonade and some ginger real, and it's really nice, super simple, really refreshing, easy cocktail. But I, my brain started turning and I said, how can I take an out and twist on this? So one of my favorite drinks. Especially during the fall is Apple cider. I love, love, love Apple cider. I have made my own at home. I, if I'm on a run, I'll stop at Starbucks and get the, they don't call it Apple cider. What is it called? It's like steamed Apple juice with their cinnamon Dolce syrup in it and a little whipped cream. Oh, so, so, so, so good. So I said, how can I combine these two? So I came up with my autumn [00:04:00] Tim's club. So what it consists of is, okay, I use an unfiltered Apple juice. I went to my local grocery store here, which is Kroger and they had their own brand and it's a honey crisp Apple. I could not find any Apple cider. I guess everyone has the same idea that I had. And. All the Apple cider was gone. So this is the closest, you can also use, just a pure Apple juice. You want to get that? Just like. Clean flavor of it. So it consists of Apple juice, pamphlet core. Then I add a orange core and you can literally find any orange, little core that's in your local liquor store. there's a few brands that go by like P street. You can do a contrary. All I found a French orange little core. And it was really, really good. So that's what I used. And then I decided, okay, [00:05:00] like I said, one of my favorite drinks is the one that Starbucks and they use a cinnamon, Dolce syrup. I found a, homemade version of that and I've made it before and it's good. But I said, how can I elevate this? What makes me think of fall? And I was like, Ooh, warm spices. Okay. So how can we get those warm spices in a drink? And then I thought, Oh, my other favorite thing, chai tea, and the spicier the better. So I made a chai spiced, simple syrup, and that includes. I did have bound sugar, have white sugar, nutmeg, all spice, cinnamon steaks, ginger peppercorn, Carmen, and, and guys. Oh, it's so good. So spicy with the sweetness. It's it's perfect. So. What you do is you can just literally mix it yeah. In a shaker, or you can build it in a tall glass with ice. So [00:06:00] you're going to do ice. You're going to add four to five ounces of the Apple juice, an ounce and a half of the pencil core. A half an ounce to an ounce of the orange, the core, depending on how much, orange flavor you like orange and Apple pear ...
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    9 mins
  • Episode 13 - Key Essentials to a Solid Marketing Foundation

    Episode 13 - Key Essentials to a Solid Marketing Foundation
    Nov 17 2020
    Episode #13 - Essentials to a Solid Marketing Foundation [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically. And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 13 of the marketing and cocktails podcast. Today's podcast is all about the essential keys to a solid marketing foundation. A solid foundation is essential to the growth of your business. So today we've decided to give you a few tips and tricks to just strengthen the foundation of your business. So if marketing has been on your to-do list for awhile, take a listen. Vanessa: So we're back with some [00:01:00] marketing foundation chit chat about all the things. That you kind of need to have to have an awesome, solid foundation for your business and all the things that you really need to be reassessing and fine tuning as you go. So the cool part about creating a business is that it is always going to keep evolving. You're always going to have to be making sure that you were kind of coming in and looking at everything and how it's working, where it's not working and adjusting it just because you have. Something today, whether it's a product or a service that isn't selling doesn't mean that you're not on the right track or you're not on the right vein. It just means that maybe it's not reaching enough people or maybe your messaging is a little off, or maybe the people that you thought would vibe with it. Aren't actually the right people. And some other group is going to vibe with it instead. So we're going to kind of cover some of the essential marketing foundations and then talk a little bit about, even how to like, look at fine tuning some of those pieces as you go as well. So [00:02:00] one of the big things you've probably already heard about, and you're going to keep hearing about if you're in the online business space is a sales funnel. that's something that. There's some people out there that they say, you, you know, you have a bajillion funnels and you do this really, all you need is one, one way to get people in and to get people converting from somebody that's just viewing you on the outside to actually signing up for your email list to actually purchasing your product. However, that is what ever that is. Whether it's a product you're selling our service, you're selling. So a funnel is basically just. A flow of how you attract a lead, turn them into a prospect and finally turn them into a customer. So it's basically a process of gaining awareness, enticing those people to sign up for your list and then nurturing the relationship so that those people will become lifelong customers. And the reason why we use a funnel is that it starts [00:03:00] out, as a way, just to demonstrate the fact that you have to put yourself out there. And that you have to get people aware of your brand. think of like the shoes that you buy, the brand, you chose, you chose it because you became aware of the brand and then you became aware of the product and the features and how it could benefit you. You knew what your needs were and you made that final purchase because it checked all those boxes on your list. So a funnel is basically going to help people do the exact same thing with whatever that you're selling. It's kind of a, a flow of a way to get leads in, get the leads, learning about you. Seeing him as the expert, seeing him as somebody with the right solutions to help them solve their problems. And eventually they're going to basically buy your product because they see that you are able to help them in solving this specific problem. Terrica: Yeah. I always look at funnels as just the direct implementation of a [00:04:00] customer journey. So if you look at super simply, I want someone to walk into, I'm going to say, even if you don't have a real store, is it if you have a brick and mortar, but we're going to have like give a digital store or a digital storefront. I want people walking in. I want them to feel this way. As soon as they come in, they're like excited. You know, the lighting's amazing, the music, the ambiance something catches their eye, whatever. Then I want them to direct to like this product I have, maybe it's the clothes. And then they pick up the clothes and then they're like, Oh, this is amazing. And then you like brought that up. But then while there, you know, Picking up a little clothes that intrigued them, the sales person comes along and says, Oh, Hey, you liked this sweater. Gorgeous. Did you see the pair of pants that are looking at amazing with it? You know? And then ...
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    24 mins
  • Episode 12 - How to Use Pinterest to Boost Leads & Sales

    Episode 12 - How to Use Pinterest to Boost Leads & Sales
    Nov 11 2020
    Episode # 12 – All About Pinterest [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator and  lover of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 12 of the marketing and cocktails podcast. Today's podcast is all about Pinterest. We are going to talk about the full gambit on Pinterest today from why you should be on Pinterest. If you're not already to Pinterest ads, Pinterest strategy, how I got started on Pinterest and how I started with five monthly viewers and so much more. So if you're ready to dive in. Take a listen. All right, guys. All about Pinterest and where. I wouldn't say where it should be your next step. If it's not already in your repertoire right now, Vanessa: Most people's audiences are on Pinterest. Take, for example, we've had, we've had one client say that their, their audience can't be on Pinterest. I love when people assume, never assume, never assume it makes you donkey. So this, this [00:02:00] person, they target other people who are in the wedding industry and the travel industry kind of as a whole. So they're targeting travel agents and they're targeting wedding planners and event planners and people who want to get into the wedding space. And they think that their audience isn't active on Pinterest when the opposite is actually true travel agents. I've picked up on Pinterest really, really, well over the last couple of years, especially. They've kind of gotten a little bit more online savvy. They're popping online more. They're starting to blog more share social media content about, you know, fun vacations photos there people have submitted. it's actually really crazy to see how many travel agents have globbed onto it and hopped on Pinterest and are actually driving traffic for their local business or their online travel agency. Through Pinterest. It is a long game, but they've invested in it for the long game. And in telling these clients, this they're there, they were kind of like a little bit skeptical, but over time, they're starting [00:03:00] to see that that's kind of the way to move. but at the same as the wedding industry, like it's not just brides on there. It's people who are within the wedding industry as a whole people who are thinking about getting in, like maybe. It's the, it's the mom who  uses Pinterest to plan her kids, parties now. But when she sends those kids to school, she's like, you know, I have the, all the skills that I've developed. I'm say help, mom. I don't want to do whatever. You know, my degree has given me, I don't want to go down that career path again. I want to do something that I actually enjoy. I really enjoy this thing. I like weddings. Maybe I want to get into the wedding industry this way. And then they become somebody who pops in and is a potential lead. Who then becomes a customer like you're playing the long game with people's psychology on Pinterest, but it's so cool to watch it evolve. Terrica:  I mean, and if you do, if you are not a B to C and more of a B2B, then all of the vendors who were heavy in the wedding industry are on Pinterest. So that's even a better way to connect and find people because if [00:04:00] you are a wedding planner, let's say for instance, You need to have that go-to resource for your clients. So that may be okay. Well, I need to have like this amazing stationer. I always go to a calligrapher or someone who does this style or this person who can give me this kind of decor or an amazing florist or a photographer Vanessa:  all those little bits and pieces and there's a break people. Terrica: Yeah. But those people are heavy on Pinterest and they're heavy on Pinterest because I like to think everybody says that Instagram is like the original visual platform, but to me, Pinterest is all day. Like as soon as you click on it and you search. And if it has this easily, serves as this double duty, that is a search engine plus a social platform. But as soon as you search, what do you get guys? A [00:05:00] ton of photos. So how can this not be the ultimate visual platform? And if you work in an industry where people. Pick you and choose you initially, because they say don't judge a book by its cover, but we all know that visual, you know, aesthetically, that's what intrigues us. Everybody says that you eat with your eyes before your mouth. So if it looks unappetizing, you'll never pick up the spoon or the fork and be like, Oh, this is tasty. And I'm like, it's disgusting. Why does it look like that? I don't even want to touch it. If it looks bad, it must be...
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    56 mins

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