Episodes

  • Episode 14 - Cocktail Hour! Autumn Pimms Cup

    Episode 14 - Cocktail Hour! Autumn Pimms Cup
    Nov 19 2020
    Episode #14 Autumn Pimms Cup [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically. And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 14 of the marketing & cocktails podcast. And we have another cocktail hour guys. So today's episode, I have done a spin on the traditional parents cup. We are a segway digging into what is really fall for most of the country, but as 2020 has already set the pace to be a truly odd year in Georgia. [00:01:00] It's just starting to get just a wee bit cold. And when I say cold, I mean, we finally got the low 50's at night. For like a week or two. So, but anyhow, I decided that I wanted to do a fall version of a traditional Pimms cup. So for people who are not aware of Pimm's, Pimm's is a gin-based liqour that was originally created to be a digestive, like basically to help with your digestion. This was back in the 1800s. So. I also figured out that the liqueur is named, was it the name of it is Pimm's, but it's Pimms number one, because the original creator of Pimms used to serve in a small tanker known as a number one cup. And so that's how it got the name Pimm's cup. And the liqueur is, labeled Pimm's number one. [00:02:00] So. At one of my favorite, local restaurants here in Atlanta. Well, it's outside of Atlanta in Decatur. It's called, No. 246. They had this, Oh my gosh. Amazing. autumn take on a Pimm's cup. And that was the first time I ever had it. And I was like, this is so good. Eventually I have to make my own version. So I wanted it to be simple and I didn't want it to be like really, really complicated or take a lot of, different bakers and look cores and bitters and all that jazz. because sometimes you just want like an easy to make comforting type recipe. So Pimm's cup is normally made with a combination, of lemon juice, ginger ale, and then some people even add in like cucumber and mint, like really refreshing AHS, usually served during the summer. And as a fun [00:03:00] fact, it's the favorite cooler at Wilmington. So. I tried it originally, how it was meant to be served. And I did it with lemonade and some ginger real, and it's really nice, super simple, really refreshing, easy cocktail. But I, my brain started turning and I said, how can I take an out and twist on this? So one of my favorite drinks. Especially during the fall is Apple cider. I love, love, love Apple cider. I have made my own at home. I, if I'm on a run, I'll stop at Starbucks and get the, they don't call it Apple cider. What is it called? It's like steamed Apple juice with their cinnamon Dolce syrup in it and a little whipped cream. Oh, so, so, so, so good. So I said, how can I combine these two? So I came up with my autumn [00:04:00] Tim's club. So what it consists of is, okay, I use an unfiltered Apple juice. I went to my local grocery store here, which is Kroger and they had their own brand and it's a honey crisp Apple. I could not find any Apple cider. I guess everyone has the same idea that I had. And. All the Apple cider was gone. So this is the closest, you can also use, just a pure Apple juice. You want to get that? Just like. Clean flavor of it. So it consists of Apple juice, pamphlet core. Then I add a orange core and you can literally find any orange, little core that's in your local liquor store. there's a few brands that go by like P street. You can do a contrary. All I found a French orange little core. And it was really, really good. So that's what I used. And then I decided, okay, [00:05:00] like I said, one of my favorite drinks is the one that Starbucks and they use a cinnamon, Dolce syrup. I found a, homemade version of that and I've made it before and it's good. But I said, how can I elevate this? What makes me think of fall? And I was like, Ooh, warm spices. Okay. So how can we get those warm spices in a drink? And then I thought, Oh, my other favorite thing, chai tea, and the spicier the better. So I made a chai spiced, simple syrup, and that includes. I did have bound sugar, have white sugar, nutmeg, all spice, cinnamon steaks, ginger peppercorn, Carmen, and, and guys. Oh, it's so good. So spicy with the sweetness. It's it's perfect. So. What you do is you can just literally mix it yeah. In a shaker, or you can build it in a tall glass with ice. So [00:06:00] you're going to do ice. You're going to add four to five ounces of the Apple juice, an ounce and a half of the pencil core. A half an ounce to an ounce of the orange, the core, depending on how much, orange flavor you like orange and Apple pear ...
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    9 mins
  • Episode 13 - Key Essentials to a Solid Marketing Foundation

    Episode 13 - Key Essentials to a Solid Marketing Foundation
    Nov 17 2020
    Episode #13 - Essentials to a Solid Marketing Foundation [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically. And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 13 of the marketing and cocktails podcast. Today's podcast is all about the essential keys to a solid marketing foundation. A solid foundation is essential to the growth of your business. So today we've decided to give you a few tips and tricks to just strengthen the foundation of your business. So if marketing has been on your to-do list for awhile, take a listen. Vanessa: So we're back with some [00:01:00] marketing foundation chit chat about all the things. That you kind of need to have to have an awesome, solid foundation for your business and all the things that you really need to be reassessing and fine tuning as you go. So the cool part about creating a business is that it is always going to keep evolving. You're always going to have to be making sure that you were kind of coming in and looking at everything and how it's working, where it's not working and adjusting it just because you have. Something today, whether it's a product or a service that isn't selling doesn't mean that you're not on the right track or you're not on the right vein. It just means that maybe it's not reaching enough people or maybe your messaging is a little off, or maybe the people that you thought would vibe with it. Aren't actually the right people. And some other group is going to vibe with it instead. So we're going to kind of cover some of the essential marketing foundations and then talk a little bit about, even how to like, look at fine tuning some of those pieces as you go as well. So [00:02:00] one of the big things you've probably already heard about, and you're going to keep hearing about if you're in the online business space is a sales funnel. that's something that. There's some people out there that they say, you, you know, you have a bajillion funnels and you do this really, all you need is one, one way to get people in and to get people converting from somebody that's just viewing you on the outside to actually signing up for your email list to actually purchasing your product. However, that is what ever that is. Whether it's a product you're selling our service, you're selling. So a funnel is basically just. A flow of how you attract a lead, turn them into a prospect and finally turn them into a customer. So it's basically a process of gaining awareness, enticing those people to sign up for your list and then nurturing the relationship so that those people will become lifelong customers. And the reason why we use a funnel is that it starts [00:03:00] out, as a way, just to demonstrate the fact that you have to put yourself out there. And that you have to get people aware of your brand. think of like the shoes that you buy, the brand, you chose, you chose it because you became aware of the brand and then you became aware of the product and the features and how it could benefit you. You knew what your needs were and you made that final purchase because it checked all those boxes on your list. So a funnel is basically going to help people do the exact same thing with whatever that you're selling. It's kind of a, a flow of a way to get leads in, get the leads, learning about you. Seeing him as the expert, seeing him as somebody with the right solutions to help them solve their problems. And eventually they're going to basically buy your product because they see that you are able to help them in solving this specific problem. Terrica: Yeah. I always look at funnels as just the direct implementation of a [00:04:00] customer journey. So if you look at super simply, I want someone to walk into, I'm going to say, even if you don't have a real store, is it if you have a brick and mortar, but we're going to have like give a digital store or a digital storefront. I want people walking in. I want them to feel this way. As soon as they come in, they're like excited. You know, the lighting's amazing, the music, the ambiance something catches their eye, whatever. Then I want them to direct to like this product I have, maybe it's the clothes. And then they pick up the clothes and then they're like, Oh, this is amazing. And then you like brought that up. But then while there, you know, Picking up a little clothes that intrigued them, the sales person comes along and says, Oh, Hey, you liked this sweater. Gorgeous. Did you see the pair of pants that are looking at amazing with it? You know? And then ...
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    24 mins
  • Episode 12 - How to Use Pinterest to Boost Leads & Sales

    Episode 12 - How to Use Pinterest to Boost Leads & Sales
    Nov 11 2020
    Episode # 12 – All About Pinterest [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator and  lover of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 12 of the marketing and cocktails podcast. Today's podcast is all about Pinterest. We are going to talk about the full gambit on Pinterest today from why you should be on Pinterest. If you're not already to Pinterest ads, Pinterest strategy, how I got started on Pinterest and how I started with five monthly viewers and so much more. So if you're ready to dive in. Take a listen. All right, guys. All about Pinterest and where. I wouldn't say where it should be your next step. If it's not already in your repertoire right now, Vanessa: Most people's audiences are on Pinterest. Take, for example, we've had, we've had one client say that their, their audience can't be on Pinterest. I love when people assume, never assume, never assume it makes you donkey. So this, this [00:02:00] person, they target other people who are in the wedding industry and the travel industry kind of as a whole. So they're targeting travel agents and they're targeting wedding planners and event planners and people who want to get into the wedding space. And they think that their audience isn't active on Pinterest when the opposite is actually true travel agents. I've picked up on Pinterest really, really, well over the last couple of years, especially. They've kind of gotten a little bit more online savvy. They're popping online more. They're starting to blog more share social media content about, you know, fun vacations photos there people have submitted. it's actually really crazy to see how many travel agents have globbed onto it and hopped on Pinterest and are actually driving traffic for their local business or their online travel agency. Through Pinterest. It is a long game, but they've invested in it for the long game. And in telling these clients, this they're there, they were kind of like a little bit skeptical, but over time, they're starting [00:03:00] to see that that's kind of the way to move. but at the same as the wedding industry, like it's not just brides on there. It's people who are within the wedding industry as a whole people who are thinking about getting in, like maybe. It's the, it's the mom who  uses Pinterest to plan her kids, parties now. But when she sends those kids to school, she's like, you know, I have the, all the skills that I've developed. I'm say help, mom. I don't want to do whatever. You know, my degree has given me, I don't want to go down that career path again. I want to do something that I actually enjoy. I really enjoy this thing. I like weddings. Maybe I want to get into the wedding industry this way. And then they become somebody who pops in and is a potential lead. Who then becomes a customer like you're playing the long game with people's psychology on Pinterest, but it's so cool to watch it evolve. Terrica:  I mean, and if you do, if you are not a B to C and more of a B2B, then all of the vendors who were heavy in the wedding industry are on Pinterest. So that's even a better way to connect and find people because if [00:04:00] you are a wedding planner, let's say for instance, You need to have that go-to resource for your clients. So that may be okay. Well, I need to have like this amazing stationer. I always go to a calligrapher or someone who does this style or this person who can give me this kind of decor or an amazing florist or a photographer Vanessa:  all those little bits and pieces and there's a break people. Terrica: Yeah. But those people are heavy on Pinterest and they're heavy on Pinterest because I like to think everybody says that Instagram is like the original visual platform, but to me, Pinterest is all day. Like as soon as you click on it and you search. And if it has this easily, serves as this double duty, that is a search engine plus a social platform. But as soon as you search, what do you get guys? A [00:05:00] ton of photos. So how can this not be the ultimate visual platform? And if you work in an industry where people. Pick you and choose you initially, because they say don't judge a book by its cover, but we all know that visual, you know, aesthetically, that's what intrigues us. Everybody says that you eat with your eyes before your mouth. So if it looks unappetizing, you'll never pick up the spoon or the fork and be like, Oh, this is tasty. And I'm like, it's disgusting. Why does it look like that? I don't even want to touch it. If it looks bad, it must be...
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    56 mins
  • Episode 11 - Top 4 Launch Mistakes + Tips to Elevate Your Launch

    Episode 11 - Top 4 Launch Mistakes + Tips to Elevate Your Launch
    Oct 28 2020

    Episode #11 Minisode - Top 4 Launch Mistakes + Tips

    [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrick astrologer, that's me a brand designer and sugar addict and Vanessa shepherd launch strategies and kind of to create her with the love of all things Disney each week. You're here, our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically.

    And given that bro marketer advice, the boot. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode.

    Welcome to episode 11 of the marketing in cocktails podcast. Today is a mini episode and another solo episode for Vanessa where she will cover the top four mistakes that we see often when people are launching their product or their offer, while also giving some actionable tips to elevate your next launch.

    So without further adieu, Vanessa take it away.

    Vanessa: let's dive in to some tips for making your next launch rack. [00:01:00] So the top four mistakes we see people make with their launches are failing to plan their launch, neglecting to do a pre-launch phase, cramming too much into their launch phase and skipping over a post launch breakdown. Failing to plan. Your launch can lead to a whole host of issues from emails, not delivering properly tech going haywire and your audience not being primed to convert.

    If you have an audience at all before you launch and neglecting to do a pre-launch phase means that you're leaving money on the table. Think about how annoying it is when someone pops in your inbox with like, Hey, buy my stuff. And you've never heard of the product before. Heck, you don't even remember if you've heard of this person before.

    That's what it's like when you don't prime your audience to buy in the pre-launch phase. You want your audience to see you as an authority in your zone of genius, become educated about your product and have them vibing with the pain points so that they see that your product will solve their specific problem.

    That way, when you [00:02:00] head into your launch phase, your audience is already excited and prime to buy. You just need to open the door and let them in.

    I'm cramming too much into your launch phase causes a lot of confusion. If you're doing a webinar stick to a webinar, don't add in a challenge or an email mini course or a live video series or a whole house of brand new lead magnets. You want to keep your launch activities focused on the main way that you want to convert people so that you can keep your audience really honed in on what you're saying and offering to them.

    If you have too much going on, people will get easily distracted and overwhelmed and they won't show up anywhere, which is a surefire way to lead to the really bad, poor performing launch. You want to avoid that as much as humanly possible and then skipping over a post-launch breakdown means that you miss learning from the launch that you just did.

    And see in that launch, you collected buckets of data and every launch has [00:03:00] buckets of data from the way people interact with your brand, the things they said, the data from Google analytics, your Facebook pixel, and your Pinterest tag, all of those little data points. Really come together to give you buckets of data and failing to stop and examine all that data and compare it to pass lunches or just your everyday normal performance means that you have no way to really learn from what went right.

    And what went wrong. And if you're not learning from your launches, then you're destined to repeat the same mistakes over and over again. Uh, no, nobody wants that. So if you plan out your simple launch, Break all the tasks down into a project management timeline with goals, attract, inspire, and convert your audience, and then stopped to examine how that launch performed.

    You're setting yourself up for growth and profits and in the end, that's what everybody wants.

    Terrica: Thanks for listening. Y'all you can find the show [00:04:00] notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us at she's got vision on all platforms until the next time y'all were wishing you much success.

    And remember, there's always time for cocktails.
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    4 mins
  • Episode 10 - International Gin & Tonic Day

    Episode 10 - International Gin & Tonic Day
    Oct 19 2020
    Episode #010 International Gin & Tonic Day [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator and  lover of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to a special episode of the marketing and cocktails podcast, because we are celebrating international gin and tonic day. So I am going to bring two recipes to you all today, which are a spin on the traditional gin and tonic, which is just a combination of ice, gin, tonic water and lime. So super simple drink. [00:01:00] these are some twist that I found that I have really, I really enjoy lately. So I'm sharing them with you. So the first it's going to be, be a take on the gin, Ricky, which is really, really similar to the gin and tonic. It's just a combination of Jan Aline and club soda. So. I stumbled upon this recipe a while ago, and I've kind of been making it a little bit nonstop even as we transition seasons because guys I'm in Georgia and the season just don't really change that heavily. We are in and the myths of what they call false fall. So it is a whopping I think today, 75 degrees. So. This take on the gin. Ricky is going to include a frozen linemate concentrate. [00:02:00] The ones that you get in your normal grocery store that come in a little, the little tin, I think that's what they're called, like little, tin. They almost remind me of the same container that you get, canned biscuits in, but you all know what I'm talking about. So. It is that your gen of choice. And the last couple of times I've been using the London dry gin and that works really nicely. And then this recipe calls for clips soda. Now I normally don't have club soda on hand, but recently my husband has really been into seltzer waters, which they're all pretty similar tonic water, adds in the. Quinine or Quinine guys don't. Get me started on pronunciations, but that has that addition and title water. then you have clubs, soda, and seltzer water, and they're all different versions of carbonated water with their own additions. So [00:03:00] I feel like they're pretty interchangeable. So I have you sell salt water. I've used plain seltzer water. Or, we have gotten a little fancy and we have had a cucumber melon, seltzer water, or lemon line, seltzer water. All of them are really great additions. so this one just includes one and a half ounces of gin. Two tablespoons of the frozen Limeade and then four ounces of club, soda, or seltzer water, or even tonic water. whatever you decide to use, you are just going to combine the gin and the frozen line made in a, the recipe. Cause it put it in the shaker. I'm going to be honest guys. I was a little bit lazy and I didn't even want to do that. So I had to do two tablespoons of lie made into, a tall glass. Then I. added in ice. And then I added in my Jane stirred that together and then just poured the seltzer [00:04:00] right on top and start that one more time. And it turned out really delicious and refreshing. But if you want to go. just by the book you're going to combine the gin in the frozen lemonade is shaker. We're going to shake that up, pour it over ice and a tall glass. And then top with, again, like I said, soda club, soda, tonic, water, or seltzer water. And then if you want to be really fancy garnish with a little twist of line. so that is the first recipe. And then the second one is I've had gin and tonics. And they were okay, but I felt like I wanted just the little different flavor profile, but similar. So what I decided to do is add in grapefruit juice. So the normal kind of ratio for gin and tonics, depending on your level, level of preference, if you really, really love [00:05:00] alcohol and you wanted a little on the heavy side, That send me some days, or if you want to go a little bit lighter, you can just do one Oh one. well, one Oh one is probably going to give you right in the middle of road, or you could do one to three. So one part Jan to three parts tonic. or some people do a two to four guys. You just have to kind of play around with it and see which measurement kind of gives you the preface that you like, the palatable kind of tastes that you can kind of handle and the alcohol level that you, so what I did was added, I did about a week, one to one ratio of everything. So one part grapefruit juice to one part, gin. Okay. And then we tried a grapefruit mango seltzer water, and that one was really tasty. And I did that on top and then just, added, I just use actually a low ball glass cause that's, what I just kind of grabbed. So I put ice in that, out at the grill ...
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    7 mins
  • Episode 9 - Cocktail Hour! Sangria

    Episode 9 - Cocktail Hour! Sangria
    Oct 15 2020
    #009 Cocktail Hour - Sangria [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar attic and Vanessa shepherd and launch strategist and content creator. With the love of all things business each week, you're here, our behind the scenes conversations and expert advice on marketing and launching your next offer while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to the marketing cocktails podcast. Today's episode. It's another one of our monthly cocktail episodes. This is where we just. Are able to showcase another side of us and really show you the cocktails that we love and their, Fixture in our lives. So this cocktail. Came to me by way of a local restaurant here in Atlanta. There, unfortunately just closed. [00:01:00] Well, not just closed, but it closing. This past December of 2019, and it was called legal seafoods and it was located downtown right off lucky street. And we went there for one father's day because my dad was an avid fishermen and he loved his seafood. And I was like, this is a perfect place to go. As soon as we got there, I'm always looking at the cocktail list, I know most people immediately go for the food and I'm a foodie, but I love to see the cocktails that each restaurant or bar comes up with because there are some. Beautiful and crazy inventions and twists on classics. So I had never really had sangria before then, but I saw the description and it looked interesting. So I was like, you know what, let me just get one of those house ingredients and see what this is all about. Guys. It was amazing. So, so, so good. It was the perfect balance of sweet with a little bit of tart. And then [00:02:00] there's this underlying taste of almost carbonation, but not quite like a full on soda. So while my palette was completely teased and so happy my mind was whirling. Like what's in this, Because there's no detailed description. minus like our house. I think they described it as maybe their house, summer sangria. Some people, we'll have some summer sangria. Some people do a white sangria or red sangria. I believe maybe it was, A red and a white sangria. Those were the options. And I got the red. So after. our visit was done. As soon as I got home, I started scouring the web and Googling like  crazy, trying to find. A recipe basis. Cause I'm like, I know that if I enjoy this sangria, as much as I did, then someone else has been illegal seafood and has enjoyed it as well. And. The one in Atlanta, wasn't their only [00:03:00] location. So I just made a general assumption that maybe they serve this as all of their restaurants. So finally, after. What felt like hours of scouring? I found a recipe and it looked pretty legit based on what I remember tasting. So I said, you know what? I'm just gonna buy all these  components and we're just going to try it at home. And while I love cocktails, guys, my husband is the resident mixologist. So I said, Hey. Whatever you think we should get. If we can't find this, can we sub it with this? So we were just in liquor store is trying to make it work. So we came home and that was our first batch and we tasted it. We were like, This is it maybe with little tweaks, but this is, this is really it. So. It just felt so good. and then the next time we made it, we made it for friends. Cause we are always entertaining and [00:04:00] our friends know if they come over our house, they're gonna eat good and they're going to drink. Good. And people raved and love the sangria. So along the way we've made our own little personal tweaks. to the recipe and I will insert recommendations as well so that you can put your own spin on it too. But the basis of this is just so perfect. it is an amazing summer drink. just kind of relaxing outside, but it can definitely be a fall drink as well. Just look at how you decide to make some additional, changes to it. So we end up. taking this recipe and making enormous batches of it. And it was a signature cocktail at our wedding. And I'm telling you guys, it made quite the impact. Not only with taste. But impact people had an amazing time because of the sangria. So, that just giving you a little bit of backstory. So I'm gonna go ahead and just hop into some of the components of the sangria. [00:05:00] So your basis is going to be, a dryier red wine, like a Shiraz or something similar. I have done a red wine blend before. . So see what your local. Liquor store grocery store has to offer your favorite one Mart, whatever. Maybe you already have a personal favor. Doesn't have to be anything expensive. Guys do not spend a ton of money on the basis cause you're going to be adding so much other. Spirits to this that there's just no reason to go spend 40,  $50 on a bottle of wine. So. again, at the basis, it's going to be ...
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    9 mins
  • Episode 8 - It's Not About You, It's About the Customer

    Episode 8 - It's Not About You, It's About the Customer
    Oct 13 2020
    Episode #008 It’s Not About You It’s About the Customer [00:00:00] Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator with a love of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And giving that bro marketer advice, the boot. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode eight of the podcast. And today we're tackling a really important topic, which is customers, and that it's not all about you. And it is about the customer. The customers are at the heart of your business. So if you want our advice on how you craft offers and keep the customer at the forefront of your mind, even though they're not always right, stay tuned to this episode. In business, it is not all about what you want, [00:01:00] but you need to create your offers and your items that you sell or services that you provide with your customer in mind. So, while I don't love the ideal customer avatar, there does need to be, I'm going to, I'm going to keep saying this guys, whatever, here we go. Terrica: You do need to have an end goal for your customer, whoever that customer is, having some specificity on that customer will allow you to craft offers and, products that fit the needs of that client. But along the way, one thing that I focus on a lot is the customer journey. When people work with me or purchase something from me, I want that process to be seamless. I want it to be easy. I don't want them to feel that they have to click on that about 10 gazillion links [00:02:00] or get inudated with like popup ads all the time. Cause that'll make people run like so fast. I want the people during the process to feel like, Oh my gosh, this was so easy to buy her product. I love it. I love the support that I got. I love the process of it all. So having that in mind, when you're crafting these things is like paramount. I know that we create businesses based off of what we're good at or what we want to put into the universe, but it's not all about you. It's not, it's not, it's not. And if you focus on yourself, Then even if you do make money, cause I'm pretty sure there's people out there there's always an exception to a rule. You will get to a point where you plateau, you will get to a point where you can't go any further or you will get to a point where people really start to see you for you are not saying that's a bad thing, but in business it could be on the end that. [00:03:00] Someone says, Oh, I mean, their products are nice, but the customer service socks, or they don't care about me. And I sent an email, never, no one never answers. Like, do they not value my money? Do they not value my time. Well, if they don't value me, then I'm going to go to their competitor. maybe across the physical street or across the proverbial virtual street and I'm going to purchase from them because they obviously don't value me. Vanessa: That happens so often in business. And there's even like a whole, whole segment of industry research around being able to craft those awesome customer experiences. Like, I don't know what it was maybe four or five years ago. Now I went to an entire conference that was just around customer experience, customer journey and customer service. And we spent 48 hours talking. Nothing else. And let me tell you the ideas that were coming in were wicked. And I went, you know, went back to my corporate job cause I was one of two people that got sent or no, there's three of us on that [00:04:00] trip. But two people from the area I worked in and we went back and I was like, let's implement, you know, some of what we learned, not all the things, cause not all of them made sense, but, and the other person was like, No, we're good. It was a fine conference. It was got me in the office. I was like, Whoa, we can be doing so many. I think better if we actually were approaching the way we do business with that end customer in mind, even, even though like at the time, our end customer was just people in a different department. I said, if we think about those people as our customers a little bit more than our coworkers, then we can actually come out with. A process and assistance and collaboration that works and, and strengthens that relationship instead of us always butting heads with them or them always butting heads with us. And I actually got to spearhead that whole, kind of like kickoff of the project to be able to frame out what [00:05:00] would work and what didn't work. And we had so many different conversations about it that it actually reformulated the entire way our department was structured and the way we brought people in. And that shift allowed there to be a lot less contention between ...
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    23 mins
  • Episode 7 - Repurposing Your Content to Create Digital Products

    Episode 7 - Repurposing Your Content to Create Digital Products
    Oct 6 2020
    Episode #007 Repurposing Your Content to Create Digital Products [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd  launch strategist and content creator. With the love of all things Disney each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode seven of the marketing and cocktails podcast. Today's episode is all about repurposing your content to create digital products, which is super important as we embark on the holiday season. And many of us are prepping for launches first and foremost, black Friday, which is right around the corner. So hopefully today's episode gives you some ideas on products to [00:01:00] create. If you don't have one already lined up. And help make your upcoming launch. If you do decide to launch just a little bit easy because in this day and age, We all deserve just a little bit of easy so let's jump right in So let's start about using what you have to create digital products. Vanessa: So we can't stress this enough. Absolutely. Can't stress this enough. If you create content on a regular basis, you literally have. A treasure chest that you can pull from any time to whip out a brand new product. And I know that sounds crazy to a lot of people cause like, I don't understand how that, how that works. I'm creating one thing, I'm putting it up in one spot. How is that supposed to lead me to create a whole bunch of other stuff really easily? Well, let's walk through a few examples. Shall we? the best one that I, that comes to mind that has the most flexibility. Is blog posts.  if you blog, [00:02:00] even once , a week, once a month, by the time you do it for, I don't know, a couple months to a year, two years, however long, depending on how often you're creating stuff, you can actually take those blog posts, find common topics or common threads, and reassemble them in different ways. So you can use say a blog post on a specific topic. I don't know. Maybe you're. Blogging all on a set of recipes and you can, you can actually take all those blog posts and all the recipes and assemble them into a recipe book. And you can have that as a digital product, as an ebook, when you're ready, when you have like a huge audience and you want to go, into like the offline realm, you can also assemble it into a physical product. There's so many different ways that you can repurpose. Your blog posts and reassemble that content into creating digital products. We took all of the blog posts that had ever done on the topic of Pinterest and I assembled them into a course, and that was the first ever Pinterest course that I created [00:03:00] Pinning for Business. You can also take them and make them into, to digital downloads. You can take how to blog posts and turn them into worksheets. Like there's so much potential. And that's why I keep stressing that if you create content, you have so much potential to pull out other types of content without having to really reinvent the wheel and waste a ton of time in the process Terrica:  I'll come at it from a different angle. Cause I don't blog a lot. but as a designer and anyone else who is in more of a one-on-one creative field, so photographers or designers, or even web designers, many of us have. Either done something for a client  it was a rejected concept. Nobody decided to use it. Maybe you decided to design something for yourself and then you don't quite love it, but you started, but you never quite [00:04:00] finished or that's just sitting on your hard drive. I have a whole folder of half done projects  I would take some of my all rejected concepts, spruce them up a bit and. if I wanted to, depending on where your audience is, you could use Canva or InDesign or make them an editable PDF. And then now you have a template that you can like pop up in your shop and sell, and it hasn't really cost you any time because you always had it there. So now you're just sprucing up it and making it like cohesive and come together. Also, if you have a process that you do for your business, that for some people they think yeah. That nobody will ever know, but I'll use an example. A lot of creatives used Dubsado. People are always looking or ways to effectively use that CRM. Even better than what they have. And if they're in the same niche as you, or the same industry that really [00:05:00] could use it, you can easily turn that into a quick little ebook or a little mini course so that someone can use those and they can immediately see the results in their business. Vanessa: Absolutely. Like even. You know, you're talking about those digital service providers like photographers. I ...
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    17 mins