Marketing has changed. If you want to drive the volume and quality of traffic you need to sell your scalable offers in 2025, this is for you.

Side note — this is absolutely NOT for the full-time content creators, and the people who spend their days marketing online for a living. It’s for the people who NEED to understand how this stuff works to build the thing they ACTUALLY DO (without it taking 18,273 hours a week).

Episode Show Notes:
00:45 Understanding the marketing funnel
02:09 The Importance of messaging in marketing
07:10 Building an effective marketing funnel
14:35 Bottom of funnel
22:56 Middle of funnel
27:44 Top of funnel
34:28 Conclusion and Next Steps

PS [🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/

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Recommended next episode:

→ Click Power: The One Metric That Could Sink Your Next Launch

Links Mentioned:

→ Traffic Playbook Course: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.

→ Substack Series on Refining Your Marketing Message (this is a series of five newsletters, it will be updated soon to include marketing messaging, positioning and more)

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.