In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.

By the end of this episode, you’ll learn:

• How to optimise each page in your buyer journey, from demo requests to homepages
• The importance of aligning customer-facing teams to build messaging that resonates
• Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
• How to get to know your audience beyond demographics, by listening to what they actually say

If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.

🎧 Listen now!

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.

By the end of this episode, you’ll learn:

• How branding can shorten your sales cycle by building trust and credibility early on
• Why branding and lead generation work better together, not in silos
• The three Cs for a successful campaign: clarity, consistency, customer-centricity
• How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift

If you're building, or rebuilding, a brand, this episode is full of actionable insights.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.

By the end of this episode, you’ll learn:

• Why authenticity matters - how to position your brand based on real strengths rather than overpromising
• The importance of clear brand guidelines so all teams can align their messaging with the rebrand
• How to measure rebrand success, from key metrics to customer perception shifts

If you're considering a rebrand, this episode is packed with actionable insights.

🎧 Listen now!

Hosted on Acast. See acast.com/privacy for more information.